Frank Schilling

Are New gTLDs Dead? Frank Schilling Says “Far From It”

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I’ve been following the comments on Mike Berkens’ article  about Frank Schilling’s company deleting over 200k domain names and a discussion  thread on NamePros. In that NamePros thread, it looks like many  people are ready to declare the new gTLD program dead. In fact, the title of the thread is “New gTLDs are DEAD!! Frank Schilling drops 230,000 new gTLD domains.

I reached out to Frank Schilling to ask him if he would answer the question “Are new gTLDs dead?” for an article on my blog. Frank was kind enough to answer, which I published below.

In my email to Frank, I shared my interpretation of the news, which is that premium names weren’t selling well, so by letting them drop, Frank was opening up a revenue stream via the registrar channel. Essentially, instead of one of Frank’s companies paying the other (net zero, not including the small ICANN fees), it would make these names available for anyone to register. This would drive revenue for Uniregistry and may get some of these domain names developed by end user buyers, which in my opinion, is essential for the program to have success.

Although I only own a handful of new gTLD domain names, I don’t think the new gTLD program is dead. I don’t really think much has changed besides this model of selling domain names at a premium price. I still most likely won’t be buying the new domain names, but I don’t think it is dead at all.

When I asked Frank the question, I knew he wasn’t going to tell me he thinks it’s dead. However, I thought it would be interesting to read and share his perspective. Here’s what Frank told me:

Rightside Responds to Donuts

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Earlier today, Donuts published a press release announcing it made an unsolicited $70 million cash offer to buy all of the new gTLD domain name extensions owned by Rightside. In the release, the company also shared the letter its CEO Paul Stahura wrote to Rightside CEO Taryn Naidu.

In this morning’s announcement, it was made clear that this wasn’t the first time Donuts had made an overture to acquire Rightside’s new gTLD domain names. This afternoon, Rightside issued its own press release in response to the public overture from Donuts. In it, the company stated that it

Uniregistry Promoting .Game at E3

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Uniregistry is promoting its newly launched .Game domain name extension at this week’s E3 (Electronic Entertainment Expo) conference in Los Angeles, which kicks off today. Circling the event venue will be ten  billboard trucks with .Game advertising on them to help draw awareness to the new .Game domain name extension.

Here’s a photo of 5 of the unlighted trucks that was shared by Uniregistry CEO Frank Schilling yesterday afternoon:

According to the

Uniregistry Brings Back Green Offer Bar

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When Uniregistry launched its Uniregistry Market, one of the biggest changes was its landing page designs. The new landing pages were devoid of graphic headers that showed images related to the PPC links, and there were some other major changes to the font and layout.

One of the first things I noticed was that the bright green offer bar at the top of landing pages was changed to blue. This seemed to be a bit counterproductive since the blue seems to blend into the rest of the landing page, and mentioning that the domain name may be available for sale is important for people who make a living selling domain names.

A couple of weeks ago, Frank Schilling, CEO of Uniregistry, reassured clients by saying that there was just a marginal  difference in offers received since the change was made. In fact, he said  “It was up marginally in the first week I’d say 3–5% ..  “definitely” up tho week to week across the board.

I was just checking  on something, and I see that Uniregistry has brought back its bright green offer bar at the top of the page:

Uniregistry: More Offers After Landing Page Redesign

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A little over a week ago, Uniregistry debuted new landing pages, which ushered in the era of Uniregistry Market. The graphic header was removed, and the landing pages all feature blue hyperlinks and a background photograph of a snowcapped mountain.

For those of us who rely on domain name sales as a primary source of revenue, the biggest change was the top of the landing page. The bright green offer bar, which had previously been bright orange, was replaced by a blue offer bar with white text. At the time, I wondered how much of an impact this change would have on the number of offers I received.

Because I have a fairly small domain portfolio and don’t park all of my domain names with Uniregistry, the change in the number of  offers I receive would not be statistically significant. An extra two or three offers could throw off those numbers. Instead, I asked Frank Schilling if he could share the increase or decrease in offers received in the week since the change was made.

According to Frank, there has been an increase in offers across the platform. “It was up marginally in the first week I’d say 3–5% ..  “definitely” up tho week to week across the board,” he told me. Frank also let me know about a Uniregistry Market demo that will be forthcoming on DomainSherpa.com and shared some additional thoughts on the platform:

New Landing Pages Usher in Uniregistry Market Roll Out

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I was making sure one of my landing pages had the proper keywords showing when I saw that DomainNameSales.com updated their parked pages. The first thing you’ll probably notice is the blue hue. Here’s a screenshot of one of my domain names that is parked at DNS:

New DNS Landers

The bright green  “for sale” bar at the top of the landing pages is now blue, and the font on the landing page is also in blue. Clicking through on the “for sale” link brings you to the DNS offer page, which does not appear to have changed (at least not yet).

I reached out to Uniregistry CEO Frank Schilling to ask

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