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GoDaddy Cancels KKK.com Expiry Auction

KKK.com is registered at Enom, and the domain name expired in mid-October. As a result of its expiration, KKK.com was automatically sent to an expiry auction at GoDaddy Auctions. By mid-day yesterday, the auction had a high bid of nearly $100,000 with a little over a week until the auction would end.

In response to a tweet mentioning the KKK.com auction, Media Options CEO Andrew Rosener wrote about the domain name and suggested that GoDaddy cancel the auction:

Leonardo Dicaprio About to Lose His Domain Name (Update)

LeonardoDicaprio.com is the most valuable expiry domain name on the daily auction lists I receive. Created in 1997, LeonardoDicaprio.com expired in early October of this year. The domain name is currently registered at Network Solutions, and it will be sent to auction at NameJet if it is not renewed immediately. As I am sure you know, Leonardo Dicaprio is a highly regarded American actor.

Using the Whois History tool at DomainTools, I can see the domain name was previously registered to Birken Interactive Studio, Inc. According to an article on ZDNet from 1999, this company is “the production company established by Leonardo DiCaprio.” The registrant email address for this domain name is through the LDCFoundation.org domain name. This domain name is used by the Leonardo Dicaprio Foundation, a non-profit organization connected to Mr. Dicaprio.

Jen Sale Shares Tips to Evaluate Domain Names in Auction

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One of the most time consuming things I do is evaluate domain names that are for sale in auction. Every day, tens of thousands of domain names come up for sale via domain auction platforms. I primarily participate in auctions on NameJet, GoDaddy Auctions, and DropCatch.com. I spend quite a bit of my time reviewing lists of names to determine what I want to bid on and how much I am willing to spend.

Jen Sale, CEO of Evergreen.com, is a top domain name broker who has been in the business of domain investing for even longer than me. Jen is a regular guest on Domain Sherpa, and she was on the most recent show this week. In a 13 part Twitter thread, Jen summarized some of the tips and tools for domain auction bidding that were shared on the last Domain Sherpa episode. I think the advice is valuable, so I posted the thread below.

Nestle-Owned PureLife.com in Pending Delete

This afternoon, I received the NameJet list of its Most Active Pending Delete Backorders. These are expired domain names that are about to be fully deleted and will be fought over by domain name registrars for partner auction platforms. One domain name in particular stood out to me – PureLife.com.

Whois records show that PureLife.com has been registered to Societe des Produits Nestle S.A. The domain name has been registered at Com Laude, a domain registrar specializing in corporate domain name management. The domain name has Nestle.com nameservers, but it doesn’t appear that Nestle used the domain name for much. Archive.org shows that PureLife.com forwarded to Nestle.com.

More Data Added to GoDaddy Auctions Listings

If you visited GoDaddy Auctions over the last few days, you probably noticed a big addition to search results pages. Late last week, GoDaddy added Majestic SEO data to domain names coming up for auction. GoDaddy highlighted the addition in a tweet last night:

The Majestic SEO data can only be viewed when using the beta version of GoDaddy Auctions. The data does not appear in the classic view of GoDaddy Auctions.

My Favorite Kind of Sale

Every morning, regardless of where I am or what I have planned for the day, I spend an hour or so looking through lists of expired domain names that are either scheduled to be auctioned or pending delete. I use several different tools to analyze names, including Dropping.pro, ExpiredDomains.net, and personally curated lists using auction platform-provided search tools.

From these lists and tools, I hone in on a small group of domain names I want to buy. Some already have many bids and others have not received any bids that I can see. Using DropCatch and NameJet for pending delete domain names, I place backorders based on my risk tolerance. If I really want a particular name, I place a $79 bid at NameJet and a $59 bid on DropCatch and let them fight it out. For names I am less certain about, I use the Discount Club at DropCatch.

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