I was recently going back and forth in a competitive domain name auction. My initial research that morning had given me an amount I felt the domain name was worth. This intel helped me bracket an amount I was comfortable spending.
I received a couple of outbid emails, and the high bid was close to the maximum amount I felt comfortable spending. Instead of bidding once more, I did some cursory research to see what companies existed in that brand space. I opened several websites that appeared to be different companies operating on a similar brand name. One thing stuck out to me – all had the same unique favicon. I stopped bidding and lost the auction.
