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Identity Digital: Donuts & Afilias Unveil Rebrand

At the end of 2020, Donuts acquired Afilias and its registry business. The two companies continued to operate and are now uniting under one brand name called Identity Digital. The rebrand was introduced in a press release this morning.

Identity Digital uses the Identity.Digital domain name for its website. The company also acquired IdentityDigital.com, which forwards to the .Digital domain name. Interestingly, it looks like the company had to privately acquire the Identity.Digital domain name in April or May of this year as it had been owned by a Spanish company, according to the DomainTools Whois History tool.

BrandForce Hiring; Over $15m in Sales YTD

Louis Pickthall, Co-Founder and Vice President at BrandForce announced that the company is looking to hire for several positions at the company. Louis shared the job posting on his LinkedIn page:

Andrew Miller & Hilco Global Form Hilco Digital Assets

On LinkedIn this morning, Andrew Miller announced that his company and Hilco Global have formed a new business venture called Hilco Digital Assets. The business will work with a variety of digital assets, including domain names and NFTs.

Andrew shared the post below on his LinkedIn page:

Was Tile.com Acquired for $1.1 Million?

Towards the end of 2017, I noticed the Tile.com domain name changed hands. The Tile app upgraded to Tile.com, and the domain name continues to forward to the company’s website, TheTileApp.com. The Tile.com domain name had long been owned by Digimedia, and the company has a policy of not reporting sales or commenting about sale prices.

This afternoon, I was looking through some SEC filings, and I may have come across the sale price for the Tile.com domain name. The filing was a SEC Form 10 registration statement from Life360, Inc. Life360 acquired the Tile brand in 2021. The Form 10 filing was made in April of 2022. Notably, a large domain name acquisition was mentioned:

Nominations Open for 2022 Lonnie Borck Memorial Award

The Lonnie Borck Memorial Award honors was established to honor someone who has made “an exceptional contribution to fostering a sense of community within the domain name industry.” The award was established to honor the memory of Lonnie Borck, a domain investor and friend of mine who passed away in 2016.

The Internet Commerce Association will be awarding this year’s award in person at NamesCon. The ICA has opened the nomination process for this year’s Award, and any member of the domain name industry can submit a nomination. ICA Members will then elect the top three candidates, and the winner will be chosen from the top three by the ICA Board.

Dynadot Website Down Due to DDOS Attack

If you had trouble accessing the Dynadot website this morning, it is because the company is currently under a DDOS attack. The company posted a notice about the DDOS attack several hours ago on Twitter. Dynadot’s engineering team is working on a solution:

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