Since the news about GoDaddy buying Uniregistry broke yesterday, there has been a lot of speculation and discussion about the purchase price. Although the price doesn’t really matter all that much to anyone beyond any Uniregistry stakeholders (like Frank Schilling) and GoDaddy shareholders, of course it is natural for people in the domain space to want to know how much was paid to buy the assets. I would love to know how much value Frank built over the last couple of decades in the business.
GoDaddy announced a major corporate acquisition in a press release this morning. GoDaddy will be acquiring Uniregistry, the company founded and operated by Frank Schilling. Uniregistry operates a Cayman-based domain name registrar and domain name brokerage platform. GoDaddy is also acquiring Name Administration, a related entity, which owns a portfolio of more than 350,000 domain names. GoDaddy is not acquiring Uniregistry’s domain registry, which operates 26 new gTLD extensions.
During the run up to this evening’s Super Bowl, Progressive Insurance ran a television commercial featuring its “employees” Flo and Jamie in the role as a waiter and waitress at a fictitious restaurant called Portabella’s. The Progressive Super Bowl advertisement caught my attention because of a generic domain name that was featured in it:
Towards the end of the commercial, you can see the Portabellas.com domain name prominently marketed. That caught my attention because I remembered seeing the domain name transfer very recently in my DomainTools Registrant Alert email from January 25, 2019:
I wrote about Uniregistry’s Domain Liquidity initiative last week. I shared that I like the idea of the program even though the exact details about how it will work are a bit sparse right now. I decided to try out Domain Liquidity to see how it works and share my results with you. The program is in its beta phase, and I think this has the potential to be a positive for domain investors.
I submitted a list of 208 domain names for review. (I posted the list in a screenshot below). There were a few one word .com domain names, a couple of .CO domain names, a couple of new gTLD domain names, and plenty of 2 and 3 word .com domain names. I wanted the list to be diverse to really get an idea of the types of domain names that were of interest and the offers for each of them. I don’t really want/need to sell inventory for wholesale prices right now, but I was open to sell if the offers were good enough, and also importantly, I would learn more about this initiative.
On its recently launched blog, Uniregistry announced a new initiative called “Domain Liquidity.” I like the concept of this, and I think it has a great deal of potential for domain investors who hold valuable domain name assets that they would like to liquidate in an easy and secure manner.
Here’s what the company announced in a blog post over the (US) holiday weekend:
NamesCon Europe added two additional keynote speakers to the agenda today. Frank Schilling, founder of Uniregistry, and professional surfer João de Macedo will be delivering keynote addresses during next month’s conference in Portugal. NamesCon previously announced the conference panel topics, as well as a keynote from another professional surfer, Andrew Cotton.
Here’s the information that was shared about the two keynotes in a newsletter sent this morning: