Frank Schilling

Uniregistry.com 404 Error Page Easter Egg Game

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Uniregistry has a fun “Easter Egg” game on its 404 error page. Visit any non-existent page on Uniregistry.com (say Uniregistry.com/Elliot for example), and you will see a 404 error page with a prompt to play a game.

To start playing the game, just hit the spacebar. The chicken in the desert appears to be running as it moves towards objects. Use the spacebar to jump over the objects. The longer the chicken continues running without hitting or landing on one of the objects, the more points are accumulated. I played for a few minutes last night, and my high score after a couple of tries was 1389. I am sure there are much higher scores achieved by people with more patience than I have!

Here’s s screenshot of the 404 error page game:

M&A Discussion in the Domain Space

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Frank Schilling authored an article in Entrepreneur about mergers and acquisitions. Frank shared his thoughts on the considerations a business owner must make before deciding on a M&A opportunity. Interestingly, Frank shared the following about M&A experience with his own business:

“Potential buyers approached me five times in four years in pursuit of my business, Uniregistry, as I told DN Journal in 2007. Several offered nine-figure deals, and they were willing to go higher at each point in our negotiations. I met with each one and seriously considered their propositions. In the end, selling didn’t feel right. I may sell eventually, but not until I find a situation that suits my goals and represents what I believe is best for the company.”

The article was timely, as it seems there is some M&A discussion in the domain name business, according to two reports published yesterday.

In a report published on

John Berryhill Shares Picture of Yun Ye

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Yun Ye is probably the most mysterious person who has ever been involved in the domain name business. In fact, most people have never met Yun Ye and have only heard about him and his massive $164 million domain name portfolio sale to Marchex.

Yesterday evening on Twitter, noted domain attorney John Berryhill, who represented Yun Ye’s company (and still represents Frank’s Name Administration company), published this tweet with a photo of Yun Ye that was taken in 2005:

John told me that this is a picture of

What is Frank Schilling Saying?

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Uniregistry General Counsel (and talented domain industry attorney) Bret Fausett shared this photo of Frank Schilling at the company’s holiday party. What do you think Frank is saying as he addresses the Uniregistry team following a successful year?

You are welcome to be witty, but please be decent 🙂

Are New gTLDs Dead? Frank Schilling Says “Far From It”

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I’ve been following the comments on Mike Berkens’ article  about Frank Schilling’s company deleting over 200k domain names and a discussion  thread on NamePros. In that NamePros thread, it looks like many  people are ready to declare the new gTLD program dead. In fact, the title of the thread is “New gTLDs are DEAD!! Frank Schilling drops 230,000 new gTLD domains.

I reached out to Frank Schilling to ask him if he would answer the question “Are new gTLDs dead?” for an article on my blog. Frank was kind enough to answer, which I published below.

In my email to Frank, I shared my interpretation of the news, which is that premium names weren’t selling well, so by letting them drop, Frank was opening up a revenue stream via the registrar channel. Essentially, instead of one of Frank’s companies paying the other (net zero, not including the small ICANN fees), it would make these names available for anyone to register. This would drive revenue for Uniregistry and may get some of these domain names developed by end user buyers, which in my opinion, is essential for the program to have success.

Although I only own a handful of new gTLD domain names, I don’t think the new gTLD program is dead. I don’t really think much has changed besides this model of selling domain names at a premium price. I still most likely won’t be buying the new domain names, but I don’t think it is dead at all.

When I asked Frank the question, I knew he wasn’t going to tell me he thinks it’s dead. However, I thought it would be interesting to read and share his perspective. Here’s what Frank told me:

Rightside Responds to Donuts

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Earlier today, Donuts published a press release announcing it made an unsolicited $70 million cash offer to buy all of the new gTLD domain name extensions owned by Rightside. In the release, the company also shared the letter its CEO Paul Stahura wrote to Rightside CEO Taryn Naidu.

In this morning’s announcement, it was made clear that this wasn’t the first time Donuts had made an overture to acquire Rightside’s new gTLD domain names. This afternoon, Rightside issued its own press release in response to the public overture from Donuts. In it, the company stated that it

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