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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

Employer.com Acquired for ~$450,000 via Afternic

Elliot Silver
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1

Late last night, Jesse Tinsley, Founder of Recruiter.com, announced a large domain name acquisition. His company purchased the Employer.com domain name for $450,000 USD.

Jesse shared details about the acquisition in a post on X:

Notably, Jesse shared the reason his company spent nearly half a million to buy this meaningful one word .com domain name:

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GoDaddy Auctions Testing $1 Expiry Auctions

Elliot Silver
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2

Yesterday morning, I noticed a handful of expiry auctions on GoDaddy Auctions that had a $1 opening bid. The typical starting bid for these types of auctions is $25, so that caught my attention. Most of the other auctions I visited yesterday had the standard $25 opening bid.

I reached out to GoDaddy to ask about this anomaly, and a company representative confirmed this is a test. He was unable to provide additional details about the test, so I don’t know how long we are going to see $1 opening bids. I was told GoDaddy does quite a bit of testing across many variables. For instance, the commas in prices and estimated values across different GoDaddy services were recently removed as a short-lived test.

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GoDaddy Doesn’t Always Automatically Refund for Canceled Auctions

Elliot Silver
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5

In July of 2022, I was told about a GoDaddy change that was made with the hope of successfully delivering more GoDaddy Auction wins to customers. I believe the policy change is that if a GoDaddy registered domain name isn’t renewed 3 days before an expiry auction, it is no longer allowed to be renewed. I don’t bid on enough domain names to comment accurately, but by and large, it seems like I receive fewer refunds for GoDaddy Auctions wins.

When I buy a domain name, I list it on an Excel spreadsheet. If the domain name is not delivered instantly, I put a yellow highlight on the cell so I can keep track of it. Today, I scrolled up and saw a domain name I won at auction on October 27th was not delivered to my GoDaddy account. I paid for the domain name on October 30th. Two weeks is a long time for provisioning.

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Afternic: Who Does Domain Broker Represent?

Elliot Silver
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9

This comic posted on X today is something domain investors should think about when working with a domain broker. Who does the broker represent? Ultimately, it boils down to whether or not the domain name is already listed for sale via Afternic or not.

Mark Chavez posted a reply to the comic with a comment related to Afternic brokers. I think the way Afternic and DBS brokers work on behalf of buyers and sellers is a bit unclear, so I thought I would share my understanding of how Afternic and DBS brokering works.

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Silver Lining: Dan.com LTO Payoff

Elliot Silver
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12

As you know, GoDaddy is shutting down Dan.com in October. Yesterday, Afternic and Dan launched a “Migration center” to help domain name sellers move domain names to Afternic and archive account data before October 15. Buyers were also emailed about the migration process.

I have heard from many domain investors who sell on Dan, but I had not heard from any buyers until yesterday.

I have two active LTO deals remaining on Dan.com. One of the buyers reached out to me to let me know he submitted the remaining 5 monthly payments (approximately $3k) ahead of schedule. He did this because he wanted to avoid dealing with the transition to GoDaddy.

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Check Your Landers: “This domain is registered, but may still be available.”

Elliot Silver
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4

The image above is a GoDaddy landing page that is shown when the domain name has Afternic nameservers but is not listed for sale via Afternic. The visitor is encouraged to “Get this domain,” and clicking the link opens a new browser window with a GoDaddy search page searching for that domain name. If a person wants to buy that domain name, the prompt is to pay for GoDaddy’s Domain Broker Service (DBS).

For some reason, it would appear that this isn’t limited to the situation I described above. In fact, I mentioned it on X when I noticed a domain name of mine with this landing page even though it was actively listed for sale in my Afternic account:

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