GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

“What Do You Think About GoDaddy’s Appraisals?”


I was chatting with a prospective buyer about domain names and domain name valuations. This topic is a bit murky, especially when my rationale for pricing is based on select comps, my knowledge of domain names, and “my gut feel.” Although I am not willing to move on my valuation, I can commiserate with the prospect a bit because of the lack of clarity involving domain name valuations.

On a phone call yesterday, he asked me, “what do you think about GoDaddy’s appraisals?” I immediately knew why he was asking – my domain name is priced substantially higher than the GoDaddy automated appraisal. In fact, someone else had submitted an offer to me within the last year and the message field simply had a link to GoDaddy’s appraisal for the name (sidenote: don’t do that). I briefly explained the automated nature of their appraisals, but I thought it would be more effective to illustrate the discrepancy of valuation vs. pricing by GoDaddy itself.

I explained how GoDaddy has acquired some domain portfolios over the past few years, and the company operates a portfolio company called NameFind. I then shared a domain name owned by GoDaddy / NameFind. For the sake of keeping the name I shared private for a couple of reasons, I will use a different but similar example., for example, is priced at $49,999

Farmers Business Network Upgrades to


In one of my morning alert emails from DomainTools, I noticed that NameFind appears to have sold the domain name. When I visited this morning, I saw that it appears to have been acquired by an organization called Farmers Business Network. A message on top of the landing page says, “Farmers Business Network will be moving from to soon! To visit our current website, please click here.”

I think this is a smart upgrade for Farmers Business Network. Although the organization owns its exact match domain name, it is quite lengthy. Shortening the website url to a three letter .com domain name ( will be much easier for marketing and should also be easier for email.

From what I can see on its Twitter profile (@FBNFarmers) it looks like the group already abbreviates its name as FBN. Having the domain name to match

How Automated Appraisals Help Me Make Money


Every morning, I receive several emails that list expiry-stream domain names coming up for auction that day. I receive a mix of emails from auction platforms and third-party services. The emails send me domain names that meet certain criteria I have set to help me find domain names I might otherwise miss.

Off the top of my head, at least two of these daily emails have automated appraisals in them. These appraisals are one of the factors I look at when buying domain names. I don’t take the number too seriously, but if an appraisal is higher than I might have expected to see, it grabs my attention and makes me do a bit of searching to see what signals are causing it to have more value.

I regularly participate in auctions, and I don’t typically let

GoDaddy Auctions Login Issue


For the last week or so, I have been having an issue logging in to my GoDaddy account from the GoDaddy Auctions page. I reported the issue to GoDaddy, but from what I can glean, the issue is not impacting many people – or at least not many people have reported. I am sharing this to see how many other people are also impacted by this.

When I attempt to log in to my account by clicking the “Log In” button on the GoDaddy Auctions homepage, the username and password login screen pops up. After entering this information, I immediately receive my 2 Factor Authentication code. This is where the issue begins. Instead of seeing the screen to enter my 2FA code, the GoDaddy Auctions homepage refreshes and I can’t login to my account. When I click the “Log In” button again, the process repeats.

The reason this has not been a big issue is that I can

Legally Co Files UDRP Against


A company called Legally Co filed a UDRP against, a one word .com domain name. The UDRP was filed at the World Intellectual Property Organization, and it is WIPO Case D2018-1958. is a domain name owned by GoDaddy’s NameFind portfolio company. From what I can see, this dictionary word .com domain name appears to have a (reasonable) buy it now price of $24,999. Using DomainTools’ Whois history tool, it appears that was acquired when the company purchased a large group of domain names from Tucows’ YummyNames portfolio. has an original registration date of July 1997, making it over 20 years old.

The complainant in the case appears to be the company operating on the Legally.CO domain name. Assuming this is the company that filed the UDRP, LinkedIn lists its founding date as 2015. There are quite a few companies that are branded “Legally” or that have the “Legally” keyword in them, so it could conceivably be another company with the same name. In fact, a DomainTools search shows thousands of domain names registered with the “legally” keyword in them.

In order to prevail in a UDRP, a complainant will need to prove the domain name was registered and is being used in bad faith. Considering that GoDaddy

NameFind Premiums Forwarding to Afternic Inquiry Form


Every once in a while, I check out the landing pages for various high value domain names owned by GoDaddy via its NameFind portfolio company. Because GoDaddy has one of the largest domain name portfolios and probably sells more aftermarket domain names than anyone else, I visit their landing pages to see if I can learn anything valuable to help me sell my domain names.

In June of last year, I noticed quite a few of their valuable one word .com domain names had a different domain for sale landing page. The company appeared to take many of them off of a parking PPC landing page and used a different style of landing page to make it clear that the domain name was for sale.

This morning, I noticed the landing page for some of the premium names changed again. The company is no longer using the landing page that had been used before, but is now forward the domain names to what I believe is the longstanding Afternic inquiry form:

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