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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

NamesCon Keynote from GoDaddy’s Paul Nicks

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One of the most popular and helpful keynote speeches at NamesCon was the one given by Paul Nicks, GM of the Aftermarket at GoDaddy. In his speech, Paul discusses how GoDaddy prices, sells, and manages its NameFind portfolio.

I was unable to attend the speech due to the conflicting ICA panel held at the same time as the keynote, so I have been hoping video of the keynote would be shared online. Joe Styler just tweeted about the video, and I embedded the keynote below for your viewing pleasure.

If you have questions for Paul in response to his keynote, you are welcome to share them in the comment section. I have not yet had the chance to watch the video, but I plan to watch it as soon as I have some free time.

→ Read More


Huge GoDaddy.Boston Banners on Boston.com

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I live in the Boston suburbs, and Boston.com is one of my goto websites for local news. When I visited this morning, I saw a GoDaddy advertisement in conjunction with the .Boston domain name registry (MMX) that I want to share with you. I am  not entirely sure if the advertisement was placed via third party ad platform or directly with the Boston Globe and Boston.com:



As you can see, the .Boston advertisement consists of a large header banner with two gutter banners. The advertisement touts .Boston domain names and it directs visitors to GoDaddy.Boston. Interestingly, clicking on the banner takes visitors to Hub.Boston rather than GoDaddy.Boston. If you visit (more…) → Read More


Here’s GoDaddy’s UK Television Commercial

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Here's a video of GoDaddy's new television commercial that is being shown to viewers in the UK. The focus is on GoDaddy's website builder platform, and you can see them also advertising a .co.uk domain name. Interesting, the web building platform is not advertised as GoCentral in the UK like it is advertised here in the US.

I reached out to GoDaddy to get more insight about the television commercial, and here's what Kate Cox (Vice President/CMO of GoDaddy EMEA) had to say about it:

“Research by GoDaddy has revealed that 20% of UK employees are likely to start a ‘side hustle’ alongside their day job in the next two years. Working with ex-cricket star and TV personality, Freddie Flintoff and his ‘FourInchFreddies’ side hustle has allowed us to showcase how easy it is to set up a website in under an hour with GoDaddy and we can help continue to help fuel Britian’s place as one of the leading nations for digital entrepreneurialism.”

If you visit FourInchFreddies.co.uk, you can see the website Andrew 'Freddie' Flintoff → Read More


GoDaddy to Offer Bulk Appraisal “Token” to NamesCon Attendees

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GoDaddy recently introduced a free domain name appraisal tool. The purpose of the automated appraisal is to help give users a sense of the value of a domain name. The proprietary appraisal algorithm is based on a number of factors, including comparable domain name sales, length of the domain name, domain extension, and other factors.

One thing people may have found lacking is a bulk domain name appraisal option. At the present time, users need to search for domain names individually. As a result, users could not get appraisals across an entire domain name portfolio unless they spent time checking each individually.

As a special offer only for NamesCon conference attendees, GoDaddy will be giving out a "token" with a (more…) → Read More


GoDaddy: No Super Bowl but Sponsoring Danica Patrick for Daytona 500 & Indy 500

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I have been emailing GoDaddy's PR and media department to ask about whether the company will be running a Super Bowl commercial this year. I heard back from the company's outside PR agency this morning, and GoDaddy will not have a commercial during this year's Super Bowl. Although the company became a household name by advertising during the Super Bowl, they have not regularly had an ad for the last few years.

In addition to the Super Bowl news, GoDaddy also announced it is reconnecting with Danica Patrick, a NASCAR driver the company sponsored for many years. GoDaddy will be sponsoring Danica for her her final two races - the Daytona 500 on February 18, 2018 and the Indianapolis 500 on May 27th. I am not a big NASCAR or auto racing fan, but I believe those may be the two most watched races of the year.

GoDaddy will also be working with Danica once her racing career ends. The company will partner with her as she focuses her attention on being a business owner and entrepreneur. I think this is a smart move since it goes beyond → Read More


Surprised to See Blockchain Domain Names in Expiry Auctions at GoDaddy

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I was looking at the GoDaddy Auctions homepage over the weekend, and I saw something that caught my attention. A large group of blockchain domain names are currently in auction, and they are at the top section of the board for highest bids.

It is not unique that blockchain and cryptocurrency domain names are in auction or have substantial bids though. What is interesting, from my perspective, is that someone had the foresight to register these domain names several years ago (circa 2013) and then let them expire this year as the crypto space has been on fire. Crypto related domain names have been seemingly selling at higher prices and greater volume, so these expiring domain names would appear to be worth more now than ever, yet they expired.

Some of the domain names with substantial bids include: (more…) → Read More


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