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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy’s 12/20 Portfolio Acquisition was for $17 Million

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In January of 2021, I believe Jamie Zoch was first to report another domain name portfolio acquisition made by GoDaddy. I also noticed the acquisition via my DomainTools Registrant Alert email when thousands of domain names transferred to the GoDaddy’s NameFind entity.

At the time the acquisition was confirmed, no details were shared by GoDaddy beyond the deal confirmation. This morning, George Kirikos appears to have found more information about the acquisition value:

Aman Bhutani on CNBC Discussing GoDaddy’s Q4

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Like many tech companies, GoDaddy has been doing quite well during the pandemic. The company reported its Q4 2020 earnings on Thursday, and the company reported strong earnings. The stock (GDDY on Nasdaq) traded lower to $85.75 on Friday, down 7.65%. It is still trading close to its 52 week high.

GoDaddy CEO Aman Bhutani participated on CNBC’s Closing Bell on Friday to discuss the company’s fourth quarter earnings report, and I embedded the video of his appearance below:

The Value of Automated Appraisals

98+% of domain names are meh. They may not all be junk, but they aren’t gems either. My domain portfolio is full of meh-ish domain names, and I bet yours is, too. There’s nothing wrong with meh domain names. They sell every day on every platform and at every domain registrar. Businesses and people use meh domain names when it matches a brand name or when they can’t afford to buy a gem domain name.

Automated appraisals like the GoDaddy appraisal tool or Estibot take a lot of heat from domain investors – and rightfully so in many cases. I get aggravated when a prospective buyer approaches me about one of my gem domain names and says, “well GoDaddy appraises the domain name at $x,” and $x is thousands of dollars lower than the purchase price in a public auction, let alone the price I would consider accepting. Even GoDaddy prices many of its gems well above their appraised value.

Automated appraisals can be annoying and frustrating deal killers.

When GoDaddy Works For You, and When They Don’t

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I list the majority of my domain names for sale on GoDaddy via its Afternic distribution network. These are the easy to replace inventory types of domain names I try to buy and/or sell every day for reasonable prices and returns. Some of my most valuable domain names are not listed for sale via GoDaddy though.

When one of my domain names that is listed for sale on Afternic gets an offer, a broker typically contacts me to let me know how much the prospective buyer is willing to pay. GoDaddy is working on my behalf on this type of negotiation, and they work with the buyer to try and get a deal done at my asking price or close. If a deal is successful, I am responsible to pay the full commission. By way of example, if someone offers $2,000 for my domain name and I take it, I will net about $1,600.

Scott Wagner on Howard Lindzon’s Podcast

Former GoDaddy CEO Scott Wagner was the guest on Howard Lindzon’s Panic with Friends podcast. In addition to being an author, Howard is an angel investor, fund manager, and co-founder of StockTwits. His insights are always worth considering, and I enjoy listening to people like him talking about domain names. Scott served as CEO of GoDaddy prior to Ahman Bhutani. He left the company in 2019 due to undisclosed health reasons.

The podcast, embedded below, is not solely focused on domain names. According to Howard’s description of the episode, “In this episode, Scott and I talk about his career path, the domain industry, the state of the markets, content syndication, ecommerce, digital real estate, SPACs, Scottsdale National, branding and more.”

I have not had time to listen to the podcast yet, but I will when I have some free time.

Minimum Offer Doesn’t Carry Over to Afternic Partners

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I have a large percentage of my domain name portfolio listed for sale on Afternic. The vast majority of those domain names are listed for sale with a buy it now price and minimum offer considered. More often than not, buyers tend to purchase my domain names via Afternic at the buy it now price rather than submitting a lower offer, and I like those types of easy deals.

On a handful of higher valued inventory I have listed at Afternic, I do not have a buy it now price set. The domain name market tends to be dynamic, and my pricing can change on those higher valued names on a more regular basis depending on a number of factors. Those names do have a minimum offer price I would consider to open a conversation.

For instance, I have Revitalize.com listed for sale on Afternic without a buy it now price. The domain name has a minimum offer of $145,000. If someone were to do a search to buy Revitalize.com at GoDaddy, they would see it is listed for sale with a minimum offer of $145,000. The purpose is to weed out unqualified buyers, so it does not waste my time or waste the time of GoDaddy’s brokers:

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