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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy Auctions Masterclass on December 11

GoDaddy’s Domain Academy will be hosting a masterclass focusing on domain auction strategy for GoDaddy Auctions. The session will be hosted by GoDaddy’s Joe Styler and Bart Mozyrko. Joe is a longtime GoDaddy employee, and he leads the GoDaddy Auctions team.

GoDaddy DBS Broker Tom McCarthy Explains His Role

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GoDaddy has two distinct brokerage teams that work exclusively on behalf of buyers or sellers. The Afternic team represents sellers who have listings on the platform. If an offer is made by a buyer for a domain name listed on Afternic, the Afternic broker’s role is to get the most money for the domain name on behalf of the seller. If an offer is made through GoDaddy’s Domain Brokerage Service (DBS), the DBS broker works to get the buyer the lowest price.

Tom McCarthy is a broker on GoDaddy’s DBS team. I understand he is one of the top performing brokers on the team. When I receive inbound offers for domain names I don’t have listed on Afternic, and Tom is representing the buyer, I know the buyer is serious and educated about domain name values.

Tom recently began posting more regularly on X, and he posted a thread identifying the differences between the DBS and Afternic teams, and the role he plays as a buyer’s broker. I think it’s a good read for people to get an idea of what the DBS team does and who they represent.

GoDaddy’s Paul Nicks Retires

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Paul Nicks is a longtime GoDaddy employee of 18+ years, has announced his retirement from the company. Paul previously served as President of the company’s Domains division and most recently oversaw the group that worked directly with domain investors. In his roles, Paul oversaw the domain name aftermarket at GoDaddy along with numerous lines of business that impact domain investors.

Paul shared the news on LinkedIn this morning:

Redeem That GoDaddy Monthly Auction Credit

GoDaddy recently announced a new benefit to its Domain Pro program. Domain Pro members receive a monthly $20 auction credit that can be used to pay for GoDaddy Auction purchases. This amounts to $240 in total auction credit value, and I think that is approximately the current annual cost of a Domain Pro membership.

Notably, this monthly benefit is not automatically applied to auctions each month. Members will need to be redeem it manually with a monthly promo code. On the Auctions payment page, there’s a “Have a promo code?” link, and clicking that will allow the buyer to enter this monthly promo code. For November, the code is “NOVPROWIN.”

DomainNames.com Records First Sale

GoDaddy recently launched its high-end DomainNames.com marketplace. The platform launched with listings that included high value inventory like Harmony.com, HongKong.com, FL.com, Bankroll.com, Switch.ai, Ladder.ai, and a plethora of other great domain names.

According to a post from GoDaddy’s James Iles, DomainNames.com already closed its first sale:

AWS Outage Causing Afternic Landing Page Issues

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There’s a major AWS outage that is causing problems for websites and web-based services around the world. GoDaddy is one of those businesses that is impacted by the outage, I learned this afternoon.

When I visited one of my Afternic-listed domain names that resolves to a GoDaddy landing page, the incorrect landing page was shown. Instead of the newer “custom” landing page with BIN, Make Offer, and Lease to Own options shown, the older BIN landing page was displayed. This particular landing page doesn’t include camel casing.

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