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Leonardo Dicaprio About to Lose His Domain Name (Update)

LeonardoDicaprio.com is the most valuable expiry domain name on the daily auction lists I receive. Created in 1997, LeonardoDicaprio.com expired in early October of this year. The domain name is currently registered at Network Solutions, and it will be sent to auction at NameJet if it is not renewed immediately. As I am sure you know, Leonardo Dicaprio is a highly regarded American actor.

Using the Whois History tool at DomainTools, I can see the domain name was previously registered to Birken Interactive Studio, Inc. According to an article on ZDNet from 1999, this company is “the production company established by Leonardo DiCaprio.” The registrant email address for this domain name is through the LDCFoundation.org domain name. This domain name is used by the Leonardo Dicaprio Foundation, a non-profit organization connected to Mr. Dicaprio.

NameJet Auctions Extended to Today

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If you were bidding (or trying to bid) on any auctions at NameJet yesterday, you should note that all auctions have been extended to today due to a “technical issue.” I wasn’t competing for any names yesterday, but the issue was brought to my attention by Kefah Makhamreh on Twitter:

Recognizing the issue, NameJet opted to extend auctions that were supposed to close yesterday. There’s a note on the NameJet website homepage:

“Technical Difficulties” Cause NameJet Auctions Extension

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When I went to review domain names on NameJet last night, I was unable to do so because of a maintenance notice on the website. According to a message on the back-end of the platform, there were some “technical difficulties” on NameJet yesterday. As a result, some of the auctions that ended have been extended to today.

Here’s the message I see on my NameJet control panel:

Millionaires.com Sold for 6 Figures in NameJet Auction


The Millionaires.com domain name was up for auction today on NameJet. The auction had a reserve price between $10,001 – $25,000, and it easily surpassed its reserve price. Millionaires.com sold for $127,222. There were 198 bids placed from 185 bidders.

NameJet Now Offering Text Message Auction Updates

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NameJet sent out an email to auction customers this morning announcing they can sign up for SMS/Text Messaging alerts for auctions. Customers will be able to sign up to be alerted via SMS / text on their mobile device for a variety of auction updates.

Customers can receive alerts for the following NameJet auction updates:

Stay on Top of Your NameJet Wins

When you win a domain auction, the domain name should be pushed to your registrar account within a reasonable amount of time after paying. Based on some recent experience at NameJet, domain buyers should keep track of their NameJet auction wins to ensure the domain names are properly provisioned.

On April 23rd, I won a private auction at NameJet. I try my hardest to stay away from private auctions at NameJet and think I do a good job of avoiding them. I particularly liked this one and the price was right. On May 4th, I realized I had not yet received the domain name and submitted a support ticket to NameJet. NameJet support responded to me quickly, and by May 5th, the domain name was transferred to my Network Solutions account.

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