Video: Frank Schilling Wins Auction

12 has been owned by Network Solutions, and the company put this domain name up for sale in the NamesCon auction earlier this week. One of the highlights of the live was the sale of for $370,000. The winning bidder in the auction was Uniregistry founder Frank Schilling.

Jordi Gasull, founder of, shared a video of the auction. With his permission, I am sharing the auction video with you:

It remains to be seen how Frank and/or Uniregistry plans to use once the transaction is finalized. I will keep my eyes on the domain name once the ownership record changes and share an update if he begins using it.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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  1. Exactly what I was hoping for!

    In November, Frank tweeted:

    “…we are launching the greatest piece of sales infrastructure ever launched to sell a domain name”

    (This is scheduled for some time around August.)

    With regard to the Uniregistry Market, this could solve the controversial naming problem concerning the Uniregistry/UNI brand (since the name is unavailable). is the ultimate and perfect name for the new infrastructure – one of only a handful of names in the world that could help to seriously rival the Godaddy aftermarket.

    The Uni Market needs to have a distinct website away from the registrar.

    So that’s what I hope – this will be the new name for the Uni Market?!

  2. Nice video of a moment in domain history. Frank got a great domain. In a roomful of potential end users, he stepped up and went for the trophy name. At the end,.It was just Frank Schilling and one guy actively bidding for it up to the sale price of $370k.

  3. Just forward it to uni market, and call it a day. Not much more they can do with it, other than educational type video pointing to their platform.

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