I think I’ve made it pretty clear that for better or worse, I am primarily on the sidelines when it comes to the new gTLD domain names. I would rather pay more for good names in a year or two (or longer) than buy new domain names now because I can determine whether they have enough investment value for my company at a later date. At this point, I have no idea whether it will be feasible for a domain investor to make money from the new domain names, so I am not buying many.
To me, the most interesting aspect of the new gTLD domain names is the marketing that registries and registrars are doing to sell their domain names. My background is direct marketing (my education and career), and I find these marketing efforts to be interesting.
We’ve already seen some pretty unique marketing and advertising tactics undertaken by registries and registrars. One example is