Frank Schilling

Domain Blogs I Read Daily

0

Someone recently asked me which domain blogs I read on a daily basis, and I listed them below:

Frank Schilling’s Seven Mile Blog

Owen Frager’s The Frager Factor

Sahar Sarid’s The Conceputalist

Jay Westerdahl’s DomainTools Blog

CuckooClocks.com & the Value of Domain Names

New Domainer and Blog Reader Writes

As usual, Frank Schilling gives a great example of why domain names are such a great unique business opportunity. As a domain investor, I often look at domain names with “rose colored glasses.” I try to buy names that are popular and have the highest paying keywords to help offset the cost of my acquisition. When I make a few dollars on a click, I am happy. However, it is very probable that I am leaving a considerable amount of money on the table by selling a “hot lead” for such a small price.

Frank, who frequently uses his RumCakes.com domain name as an example, uses CuckooClocks.com to illustrate why a great generic domain name is so valuable to an end user in that particular business, rather than to someone in the domain investment business:

“My wife bought this cuckoo clock from cuckooclocks.com .. This clock cost $2,219.00 (we paid the old price :- / ) .. How many uniques a day do you need to close a clock sale?.. 2, 5, 7 ? How much could you make selling cuckoo clocks?.. — Source: SevenMile.com

Ordinarily, a domain name like cuckooclocks.com might be worth a few thousand dollars to a domain investor based on traffic and expected annual ppc revenue. The owner would hope some of the web browsers click on the paid advertising links on his site to make a few dollars. However, for a person who actually sells cuckoo clocks rather than advertising space, this domain name is worth much, much more. Instead of trying to convince a web user to click on his link to earn a couple of dollars (or less), he is trying to get that person to buy a clock for a few thousand dollars.

Instead of a domain investor hoping that 1,000 visitors click on a link at $1.00 per click, the owner of cuckooclocks.com only needs 1 person to buy a $2,000 clock with a 50% profit margin. This is why generic domain names are so valuable to companies, and it’s also why many domain investors want to create small businesses around their generic domain names.

Recent Posts

Original Domain Investor is “‘psychedelic concierge’ to the stars”

2
I was reading the New York Post this afternoon, when I came across a photo of a person I recognize, Mike Zapolin, known to...

I Like Contact Forms When Doing Outbound Sales

7
I haven't been doing a whole lot of outbound marketing to sell domain names this year, primarily due to the pandemic and economic fallout...

AmyConeyBarrett.com Forwards to Demand Justice Website

10
According to many news outlets, Judge Amy Coney Barrett could become Donald Trump's nominee to become a Justice on the United States Supreme Court...

Mrs Jello Wins Spase.com UDRP with RDNH Finding

5
A UDRP was filed against Spase.com at the World Intellectual Property Organization (WIPO). The domain name is registered to Mrs Jello, LLC, the company...

Check Out This Micco Ad in Miami

4
Two of my favorite things are domain names and the Boston Red Sox (with the exception of this terrible, horrible season). My wife and...