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I Would Like GoDaddy to Discuss Price Strategy

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At various times throughout the year, GoDaddy team members host webinars/chats to discuss buying and selling domain names. During the NamesCon conference, GoDaddy VP Paul Nicks and other members of his team also offer advice about domain name sales, specifically related to GoDaddy’s platforms and network. At some point in the near future, I would like GoDaddy to have an in-depth discussion about domain name pricing and price strategy.

When it comes to listing my domain names for sale on Afternic and elsewhere, I use a combination of three factors:

GoDaddy Should Add a Year of Registration for Aftermarket Purchases

In July, I noticed a domain name I had sold for five figures on Afternic was coming up for auction at GoDaddy Auctions. The domain name had been sold less than a year before, so it was surprising to see it had already reached expiry status. I posted a tweet mentioning that I think GoDaddy should add one year of registration after a domain name was sold via Afternic:

NameCheap Joins Afternic DLS Fast Transfer network

According to an email sent to NameCheap customers with domain names listed for sale via Afternic, NameCheap is now a part of the Afternic DLS Fast Transfer network. NameCheap has been an Afternic partner for approximately ten years, but customers were not eligible to have their domain names sold via Fast Transfer. This enhanced partnership should take away some of the friction that occurs when selling a NameCheap-registered domain name via Afternic.

Here is the email that was sent to NameCheap customers with Afternic listings explaining the change:

GoDaddy Job: Aftermarket Domain Sales Account Executive

A couple of my GoDaddy connections on LinkedIn posted a job opening that might appeal to someone with domain name brokerage experience. GoDaddy is looking to hire an Aftermarket Domain Sales Account Executive in the company’s Cambridge, Massachusetts office. The hire will work on the Afternic side of the business, handling inbound leads on domain names listed for sale via GoDaddy.

Here’s the heart of the job listing:

Stages of an Afternic Fast Transfer DLS Sale

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After selling a name via Afternic Fast Transfer, I was kiddingly chatting with a friend about the stages I go through each time I get an email with this subject: “Congrats [Domain Name] has sold via Afternic Fast Transfer DLS.” I thought I would share with you:

Stage 1 – Excitement – I am happy and excited that I sold a domain name via Afternic Fast Transfer. These emails don’t happen daily, so it’s always a nice bit of excitement to see one in my inbox. It can also take a moment to process the name in my brain, especially on mobile, so it is always exciting to see if it’s going to be a nice sale.

Stage 2 – Anticipation – Much to my chagrin (and despite a few nudges to GoDaddy), the sale price is not included in the notification email. To find out the sale price, I need to either log in to my Afternic account, email my account manager, or use DomainTools. I usually have a general idea of the sale price, but sometimes it’s been a while since I set or changed the price, so I keep my fingers crossed that it was a decent deal.

Stage 3 – Regret – Shoot

How Automated Appraisals Help Me Make Money

Every morning, I receive several emails that list expiry-stream domain names coming up for auction that day. I receive a mix of emails from auction platforms and third-party services. The emails send me domain names that meet certain criteria I have set to help me find domain names I might otherwise miss.

Off the top of my head, at least two of these daily emails have automated appraisals in them. These appraisals are one of the factors I look at when buying domain names. I don’t take the number too seriously, but if an appraisal is higher than I might have expected to see, it grabs my attention and makes me do a bit of searching to see what signals are causing it to have more value.

I regularly participate in auctions, and I don’t typically let

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