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When I “Hide” My Listings on Afternic

I’ve been asked about listing domain names for sale with Buy It Now prices on multiple venues. For nearly all of my inventory quality domain names, I list them on Afternic / GoDaddy and on Dan.com with buy it now prices. I know many other investors also use marketplaces like Sedo, Epik, Efty, and a few other venues as well.

A concern I have had is that a domain name will sell to different buyers on different platforms. While this may seem unlikely, it is easy to imagine a scenario where this happens. For instance, a phrase might become a social media hashtag, and before a domain owner can update pricing or remove sales listings to reflect the growing popularity of the phrase, buyers utilize the buy it now option on multiple platforms.

Some Afternic Partners Mark Up or Mark Down Listing Prices

Afternic boasts “more than 100 partners” in its reseller network, and I have found it to be a great way to passively sell my domain names. Domain name registrants can list their domain names on Afternic, and eligible sale listings will show throughout its partner network. Many of the partners include registrars like Namecheap and Name.com, in addition to GoDaddy, the parent company of Afternic.

I have been aware of some partner registrars marking up the prices of Afternic listings, but I just learned that at least one partner offers a small discounted price for Afternic listings. I learned about this when someone asked about opting out from Afternic partners that alter the list price:

Review FOA List Before Approval

When a domain name is listed for sale at Afternic and it is not registered at GoDaddy, the registrant needs to approve a Standardized Form of Authorization (FOA). This approval is necessary for a domain name to be listed and eligible for the Fast Transfer network.

These approvals are very important to review carefully. Once this link is clicked and approved, if a domain name is sold via Afternic, it will be immediately pulled from the registrant’s account. Even if you did not sell a domain name in your Afternic account, if you click the approval link, the domain name will be sold and will transfer.

When I list domain names for sale at Afternic, the Network Solutions email has an important notice (including the “thes” typo):

Afternic Adds 2 Step Verification

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Last Summer, I wrote an article imploring Afternic to enable customers to add two factor verification to their accounts. The added security measure is necessary because if a customer’s account was compromised, the bad actor could reduce the price on a Fast Transfer eligible domain name, allowing it to be sold and transferred at a much lower price than its valuation.

Earlier today, Afternic announced that customers can now add a second layer of security on their account. The Two Step Verification option is now available for all customers to enable within their accounts. The email that was sent, which I posted below, includes instructions on how to set up 2 factor authentication.

I strongly urge Afternic customers to set this up ASAP:

New Logo from Afternic (Updated)

Since GoDaddy acquired Afternic in 2013, I don’t think a whole lot has changed with respect to the design of the Afternic website. I presume this is because much of the focus has always been on the integration of domain name sales listings within the GoDaddy website and its DLS network partners, and there probably aren’t a ton of people who end up directly visiting Afternic’s website to buy domain names.

Here’s a look at how Afternic looked in 2013, courtesy of the Screenshots.com tool found via DomainTools:

GoDaddy BIN Landers Coming This Week

Earlier this year, GoDaddy teased that its landing pages with Buy It Now (BIN) functionality will be released at some point in 2021. That time has almost come, and domain investors who list their domain names with BIN prices on Afternic will soon be able to utilize the new GoDaddy-branded landing page design. Joe Styler mentioned the new GoDaddy-branded landing page on Twitter over the weekend showing how it looks on mobile devices:

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