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Test, Test, Test… Keep Testing

Many years ago right after I graduated from college, I went to graduate school and earned a Master’s Degree in Direct and Interactive Marketing. The program no longer exists as it was, and it was rolled up into another program at NYU.

Nearly every one of my other classmates but had already started their professional careers and had jobs related to Interactive Marketing. I probably would have directly benefitted more from the program had I done that, but that’s another story. I think the thing I retained the most from my graduate studies is the importance of testing.

Afternic Reminder: Deal Isn’t Done Until Money is Banked

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I am in awe of the success of Swetha Yenugula. Swetha has built a great .XYZ domain name portfolio, and she has shared many impressive domain name sales. Unfortunately, Swetha reported yesterday, her six figure sale of Byte.xyz was canceled by Afternic because the platform was “not able to verify the buyer’s funds.

Byte.xyz Sold for $129,888 (Updated)

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The Afternic Twitter account posted an image of an Afternic sales notification email informing the owner of Byte.xyz that the domain name was sold via its network for $129,888:

Afternic Lander: Get Idea of Pricing Without Calling

I search for domain name acquisition targets in many ways. One of the most regularly used methods is simply visiting a domain name to see how it is used. There’s no sense in making an effort to buy a domain name if it is being used as a brand by a billion dollar company or well-funded startup.

Domain names that are available for sale often have a “for sale” landing page either hosted by the registrant or by a platform like Afternic or Sedo. Afternic landing pages, for example, notify the visitor that the domain name is for sale without providing any pricing information. The landing page implores visitors to submit their information to get a price within 24 hours or to call and get a price immediately:

Afternic Extends Session Length

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One small annoyance I have faced with Afternic is the need to log-in to my account just about every time I visit the website. If I log in to check on the status of something and come back after reading a few emails, chances are good that I will have to log-in again. With 2 factor authentication enabled on my Afternic account, this has become a bit of a thorn in my side and a deterrent to logging in to the platform regularly.

I just learned that Afternic made a small but welcome change for customers. The platform extended the session time for users who are logged in to their accounts. This means we will no longer need to log in each time (just about) we visit the Afternic.com website. The only time someone will need to sign in again is if they are making account changes and edits, such as account settings, pricing, or listing changes.

Details About New Dashboard from Afternic

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In October, Afternic made a significant upgrade to the user control panel in a beta platform that became available to all sellers. The objective was to integrate some of GoDaddy’s look and feel as well as provide functionality upgrades for Afternic customers. I’ve been toggling back and forth between the beta and classic version, and I think the new platform offers a cleaner look and saves me time making pricing updates.

This afternoon, Afternic unveiled a new dashboard to all customers with added features and enhanced functionality. I have spent a bit of time using the new dashboard, and I think it is a solid upgrade from the classic platform.

I asked a representative from GoDaddy to share what updates were made and are now available, and here’s what I was told:

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