I noticed a “Preview new look” button that appeared in the header on NameJet recently. Clicking the button takes visitors to a new version of the expiry auction platform.
In addition to the obvious design changes, NameJet will also unveil a new logo for the platform. You can see the current logo and the new logo side by side:
I received an email this morning from Scott Pruitt, Aftermarket Brand Manager for NameJet and SnapNames, which shared some news from both platforms. SnapNames is now able to fulfill backorders for over 200 new gTLD domain name extensions. Backorders can be placed on domain names from a very large assortment of commercial (non-brand) TLDs.
The full list of the extensions that are now available for backorder on SnapNames can be found on its website. I took a look at the list, and it looks like many of the new gTLD extensions are owned by Donuts. In addition, there are some two letter ccTLD extensions like .CO, .PW, .CC, .GS, and .ME. I also see .Sex on the list, which is owned by the ICM Registry (that was acquired by MMX). There is a very wide assortment of extensions now available to backorder.
For many years, I would place my NameJet backorders right before the 11pm Eastern closing time. This was at the end of the evening for me, so the backorder time was pretty convenient as I was often shutting things down for the evening.
At some point in the last couple of weeks, I noticed a change at NameJet. The backorder closing time shifted one hour later – to midnight Eastern time. This gives people an extra hour to place backorders on domain names coming up for auction on NameJet and SnapNames. I believe this change is related to the integration of NameJet and SnapNames that is happening slowly.
NameJet and SnapNames are auction platforms that are both owned by Web.com. When it comes to expiry and private auctions, NameJet and SnapNames each operate independently of each other. On deleted domain names, there is an integration, allowing bidders to participate in the same auction on either platform. This is about to change, according to emails sent by NameJet and SnapNames this afternoon.
As of February 11th, bidders can participate in all SnapNames and NameJet auctions on either platform. For instance, BusinessInsights.com is an expired domain name that I can see is coming up for auction on NameJet in 17 days. At present, bidders would only be able to back order and bid on this auction via NameJet. However, after the integration, SnapNames bidders will also be able to participate. This makes sense, and it should drive more revenue for the company if there are bidders who only participate on one platform.
Last week, I wrote about OKBoomer.com, the .com domain name that matches the recently popularized term, “OK boomer.” OKBoomer.com was not renewed by the prior registrant, and the domain name expired. Because the domain name deleted and was caught by a Web.com registrar, OKBoomer.com went to auction at SnapNames and NameJet, two sister auction platforms operated by Web.com.
Web.com posted a job opportunity I want to share with readers. The Jacksonville, Florida-based company is looking to hire a Strategic Aftermarket Sales Executive. Based on the job description, it looks like the hire will work on the company’s SnapNames and NameJet lines of business. The job was posted one week ago on LinkedIn, and it looks like there are fewer than 25 applicants so far.
Here’s the job summary extracted from the LinkedIn job listing:
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