Lumis announced a substantial milestone this morning. The company has brokered $100 million + in domain name deals so far in 2026. The company primarily operates as a domain name buyer’s broker, so I suspect most of the value from these deals came from helping businesses acquire domain names.

Earlier this week, I detected a couple of changes related to the Treasury.com domain name with the help of DomainTools and DomainIQ.com, which I shared in a post on X:

https://t.co/iMHXQq2t68 transferred from Namecheap to Com Laude (a corporate registrar), and the nameservers change to AWS. The domain name is registered under Whois privacy, and the domain name does not yet resolve to a website.

Spotted via @DomainTools + @domainIQ_com.

— Elliot Silver (@DInvesting) October 18, 2026

Treasury.com still does not resolve to a functioning website and the Whois record is private. This would indicate the registrant is not publicly known. There has been a fair amount of discussion about who acquired the domain name.

A couple of years ago, the valuable MJ.com domain name was offered up in fractionalized shares on the Rally platform. People could buy shares of the domain name at a $950,000 market cap via Rally in the hopes the domain name would one day be sold profitably.

Apparently, that day has come. According to Andrew Rosener, who helped bring domain names to the Rally platform, people who invested in MJ.com at the start made a little more than 40% return on their investment. I understand that Andrew agreed to sell MJ.com for the $1.4 million price because over 70% of investors (not including Andrew) voted to sell.

Someone recently commented to me that the price of a domain name I own is so high that I will probably die with it and my kids will inherit it. The comment made me laugh – and that person made be right. His comment made me think about great .com domain names as generational assets.

Families have passed down valuable assets from one generation to the next forever. Real estate, artwork, jewelry, collectibles, metals, businesses, and many other asset classes can appreciate considerably over time. I think exceptional domain names, one-word .coms for example, can be considered in the same class of assets that can drive wealth for the next generation.

Atom.com recently enabled its Instant Domain Appraisal tool to show amounts above $1 million. Prior to the change, the maximum appraisal amount was shown as > $1 million. This is a neat change for some who hold 7 or 8 figure assets, but it’s a bit of a vanity feature since an automated appraisal on a domain name at that level is unlikely to have much bearing on its actual sale price.

I am unsure when Atom made the change to its appraisal tool to show figures above the $1 million mark. I was recently using the tool to evaluate a couple of acquisition targets, and it capped at $1 million. When I checked again yesterday, I noticed the change.

When I started my career 20+ years ago, I was a Project Manager at a direct marketing agency and then I became a Marketing Manager at an insurance company. When people asked what I did for work, those two jobs were pretty easy to explain to people.

People have a more difficult time understanding what I do as a domain investor. Oftentimes, when I tell someone out of the domain/tech bubble what I do for work, they don’t really understand. Sometimes, people don’t even know what a domain name is.