The Sydney Morning Herald (SMH) covered some news about an error that was caused by using an incorrect domain name in an email address. The error involved the Commonwealth Bank of Australia (CBA). Here’s what happened, according to SMH:
“The bank on Friday said it had conducted an information security investigation, after it emerged that last financial year staff had inadvertently sent 651 internal emails to email addresses with the domain name cba.com, rather than the bank’s actual domain name of cba.com.au.”
Incidentally, something very similar recently happened to a different bank in Australia when “customer information was sent in error to an nab.com address rather than an email address on the nab.com.au domain,” reported ZDNet in January of 2017.
A little less than a year ago, I wrote an article about how email is the domain name X factor. Many companies still don’t think domain names are super important. They may feel their money is better spent on branding or building products/services rather than buying an expensive exact match domain name. Companies that think this way may opt for a less expensive ccTLD or cutesy domain name like “GetX” or “UseX” instead of the exact match .com name. Clients, vendors, prospects, and apparently even internal marketing teams may be confused or forgetful and use the brand match .com domain name instead. If the email snafu involves private information or data being shared with unauthorized parties, that can be a big problem if the company doesn’t control that other domain name.
This is another example of why companies, especially those who retain private consumer data, should practically do whatever it takes to get the brand matching .com domain name for their business.
As you may recall, I wrote about the CBA.com domain name a couple of years ago. The SMH article also discussed the acquisition of the domain name, but I found one aspect of the article to be a bit confusing: