On its recently launched blog, Uniregistry announced a new initiative called “Domain Liquidity.” I like the concept of this, and I think it has a great deal of potential for domain investors who hold valuable domain name assets that they would like to liquidate in an easy and secure manner.
Here’s what the company announced in a blog post over the (US) holiday weekend:
“Uniregistry now facilitates the wholesale purchase of high quality domain names. Our process is a quick and well priced alternative for domain name sellers looking to easily cash out their existing portfolio. Interested parties are encouraged to send us their list of names via the application below.”
I reached out to Uniregistry’s VP of Sales Jeff Gabriel to ask a few questions about the new initiative, and Uniregistry founder Frank Schilling replied with some comments about it. From what I understand, Uniregistry aims to connect wholesale buyers with wholesale sellers to facilitate domain name sales. It is not solely for Uniregistry (or its principals) to pick off good domain names on the cheap. I don’t even know if Uniregistry – or Frank Schilling for that matter – will be buying via this initiative.
If a domain registrant is looking to cash in on some of their domain name assets for whatever reason, there are few options. As far as I can tell, the options are as follows:
- Reach out to known buyers to try and sell assets privately.
- List names for sale at auction venues like Sedo, GoDaddy, NameJet…etc.
- List names for sale on forums or social media sites.
- Put low BIN prices on names at marketplaces.
There are problems with each of these options. With the first option, it can be tough for people to reach out to other investors without looking desperate. It can also be tough to find these buyers when they are buying and to induce an offer across a variety of domain names. With auctions, there is a certain amount of lead time required to gain traction, and it can take quite some time to get paid. Finally, with marketplaces, forums, and social media outlets, getting visibility on BIN priced domain names is not easy, and that can take time to sell even when prices are very good.
My understanding is that the initiative aims to connect people who have very good, desirable domain names with buyers of such domain names. There are few details about how this will be done, so I can’t say I recommend it yet, but I do think it is a positive development for investors.
I hope Uniregistry follows up with more information about how Uni’s Domain Liquidity program will work. I also hope they follow up by sharing information about how buyer’s can opt in to get a look at the domain names that are being offered. I presume they are dealing with a dearth of submissions and a plethora of questions right now, so it might take some time to get a better understanding of how this will work.
One thing which would be pretty cool is to have an automated system where investors input their names and an immediate offer to buy the group of domain names is made. I don’t think there is an algorithm available that has enough confidence to allow a company to make bulk purchases like this yet, but that would also be interesting and helpful.
As I learn more about Domain Liquidity, I will share more.