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Buying Domain Names

Domain Appraisal Section Can be a Good Place to Find Domain Names


There are many people who own domain names that have no idea of what they could be worth. Some of these people may have bought a domain name on a whim while others bought a domain name for a project that didn't take off or didn't get started. The domain name appraisal section on forums like NamePros and previously DNForum are some of the most popular sections, and they could be a good place to find a domain name to buy.

When someone with a great domain name asks for an appraisal, it is because they either received an offer to buy their domain name or they are ready to sell it. By publicly posting their domain name in the appraisal section, they can get an idea of what domain investors believe the domain name is worth. I think some of these people also do it as a means of generating a bit of publicity for their domain name.

From my perspective, this can be a great buying opportunity. On occasion, I have seen a great domain name posted for sale in the appraisal forum, and I have reached out to try to strike a deal privately. If → Read More

Recency and Venue Are Important for Comps


I was discussing the price of a domain name with a seller, and he shared a few public comparable domain name sales to justify his asking price. One of the comps seemed abnormally high to me. Although the sale price was apparently accurate, the domain name sold many years ago and the market has changed since then.

As a buyer, it is important to look beyond the sale price of the domain name. The date and venue are also important considerations that should be made by the buyer to understand more about the sale.

A domain name that sold (more…) → Read More

A Seller Backed Out of a Sale Because of a Pricing Error and That’s OK


Last week, I was looking at some domain names on Sedo. I saw a one word .com domain name listed for sale for less than $500 The domain name was developed, and it was way underpriced from my perspective. I reached out to the owner to confirm the listing was legitimate and concurrently purchased the domain name on Sedo and made a payment via credit card.

During this short window of time, the owner confirmed the domain name was for sale, and then he told me the buy it now price was an error. It was their first time using Sedo and apparently they made a mistake with their listing. They relayed this information to Sedo and the deal was canceled and I was refunded.

Sedo informed me that the seller stated this was an error. The transaction was canceled, and I was told "You might want to take a legal action against the seller, therefore we have made his contact data available in your Sedo contract."

I have no doubt that the seller is being truthful. I anticipated that it was an error, but I bought it anyway just in case they simply → Read More

Oscar Health Should Buy


According to a news report on CNBC, a health insurance company called Oscar Health raised a $165 million round of funding from the likes of Alphabet, Founders Fund, and other firms. The company is now reportedly valued at $3.2 billion with over $725 million in total funding (per Crunchbase).

Unfortunately for Oscar, the company uses the less than ideal domain name for its website. This isn’t great for a major health insurance company like this because of the potential for confusion. Yes, I think it is better than an alternative extension, but could certainly be confusing to customers and prospects. Imagine being a customer and getting an email with a link to I think it could raise more red flags than the exact brand match domain name would raise.

So who owns the domain name? The Academy of Motion Picture Arts and Sciences owns the domain name. The organization uses it for it’s Oscar Awards, more commonly known as the Oscars. forwards to the Oscars landing → Read More

10 Recent Expiry Auction Buys


Yesterday, I shared some of the things I look at when evaluating expiring domain name auctions. I thought I would share 10 recent domain names I bought at expiry auction since the beginning of 2018. These are just a selection of the names I bought at auction, although the total is less than 50 year to date.

10 recent expiry auction purchases: (more…) → Read More

Attributes I Look for in Expiry Domain Names


I am a regular participant in expiry auctions. Expiring domain name auctions can be a good place to acquire domain names, although some would probably say that auction prices have gone up considerably during the last few years, squeezing out quite a bit of the domain investors might need. Buying expiring domain names can be more cost effective than trying to purchase them from domain owners though, and expiry auctions remain one of the better ways to acquire good inventory.

I want to share some of the things I look at when evaluating expiry auctions. I think every auction participant has their own set of attributes they consider, and here are some of the things I consider when backordering domain names and bidding on auctions. These are not necessarily in order of importance. Your additional thoughts are invited in the comment section.

Generic nature - It is very important to me to only buy domain names that are generic in nature. I have no interest in buying a domain name where there (more…) → Read More

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