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Buying Domain Names

My Ideal (.com) Domain Name

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People regularly ask me what type of domain name I buy. My portfolio is fairly diverse at this point, but I am always on the hunt for positive and meaningful one word .com domain names. The ideal type of .com domain name I want to buy is pretty simple to describe though. I want to own domain names that could simply use an image and people would immediately know what the domain name is.

“Best and Final Offer” Can Backfire

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When negotiating to buy a domain name, I have sometimes made a “best and final offer.” This offer is typically the most I am willing to pay for a domain name at the time, and the idea is to induce a sale because the domain registrant believes he will lose a deal if the final offer is not accepted. I don’t think this is necessarily the best approach for me.

Sarah for Arkansas? Domain Name Registered Last Month

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White House Press Secretary Sarah Sanders announced that she would be leaving her position at the end of the month. President Trump tweeted that he thinks she should run for Governor of her home state of Arkansas:

A Seller Request I Reject

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When buying a domain name from a person or company who previously used it, I am sometimes asked to not resell the domain name to a competitor. Typically, I am not willing to except this request. In fact, I recently lost out on an acquisition deal because I couldn’t honor that request in good faith.

For the most part, I am buying domain names as investments. The intent is to monetize the domain names as best as I can while I own them, with the ultimate goal of ultimately reselling them.

Set Deal Deadlines

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When negotiating a deal to buy or sell a domain name, I think it is important to set deadlines with the other party to ensure the deal is done in a timely manner. I typically set deadlines on offers, on payment date, and on the domain name transfer. This is important for me because I don’t like leaving things in limbo for an extended period of time.

Carvertise: The “Golden Domain Name”

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I want to share a video of a TedX talk that John and Jackie mentioned to me in a pair of comments. In the video, Carvertise CEO Mac Nagaswami discusses his company’s rebranding to Carvertise and what it took to acquire the brand match Carvertise.com domain name. It’s nearly 20 minutes in length, but it is well worth the time when you have an opportunity:

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