Buying Domain Names Archives | DomainInvesting.com
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Buying Domain Names

Get a Third Party Opinion

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Here's a relatively simple tip to see if a domain name is good: ask a third party that is not involved in the domain name business.

Several years ago before I was married, my wife and I spent quite a bit of time at her grandmother's apartment. Her grandmother is very smart and as a former business / marketing professor, she understands domain names and their utility. She and I used to chat about domain names, including names I bought, names I was thinking about buying, and names she thought I should go after. When I mentioned a domain name that she didn't like, it made me think twice about buying it.

It can be tough to ask colleagues in the domain space for their opinion about potential purchases. For one, everyone is competing on inventory. Sharing information about a domain name can offer more intel than a person would like to give up. In addition, domain investors might look at a domain name in a different way than someone who is out of the business. This is an attribute, but it can also be a detriment.

I have a number of → Read More


Step Away from a Negotiation

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Negotiating a deal to its conclusion is an aspect of this business I enjoy. Negotiations can be exciting, frustrating, annoying, thought provoking, and emotional. Sometimes a negotiation reaches a point that it would be more productive to step away and hand the reigns to someone else.

It doesn't happen often, but there have been times that a stalemate has been reached. It sort of comes to a point where the counterparty and I have dug our heels in so deeply that progress has stopped and we aren't really getting anywhere. Taking some time to let things cool down is one approach, but it also gives the counterparty an opportunity to seek out a different domain name or find a different buyer. When this happens on a domain sale negotiation, it makes sense for me to hand the negotiation off to a trusted domain broker.

I don't love involving a domain broker when it isn't necessary. I value the effort and expertise of a domain broker, but I would prefer not to have to pay a commission and involve a third party in a private negotiation → Read More


Heritage.com Acquired by Heritage Auctions

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Heritage AuctionsHeritage Auctions has (smartly) acquired the Heritage.com domain name. I would consider this an upgrade, but the company already owns the powerful HA.com domain name, so this is more of a complementary acquisition. I think this was a smart purchase by the company.

If you visit Heritage.com, you will be forwarded to the main HA.com website. You can see the SSL says "Heritage Capital Corporation," and the company is tracking the traffic delivered via the domain name.

This afternoon, Heritage Auctions published a press release announcing the acquisition. In it, James Halperin, Co-Chairman of Heritage Auctions said, "Memorable internet addresses are crucial to today's successful digital commerce, and acquiring HERITAGE.com is another convenient method for clients recognize us and connect with us."

In August of 2016, I suggested that Heritage Auctions should buy the Heritage.com domain name that was listed for sale via Flippa. At that time, the domain name was listed for sale for (more…) → Read More


Domain Registrations Can Tip Hands

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Yesterday morning, Richard Branson announced "Virgin Group’s investment in Hyperloop One." The amount invested was not revealed, but it was a large enough amount that the company's name is changing to Virgin Hyperloop One.

Although it is not yet resolving or forwarding to a website, VirginHyperloopOne.com was unsurprisingly registered. The domain name is registered under privacy proxy, so it is not clear who owns the domain name or who registered it. What is a bit surprising is when this domain name was registered. Usually companies wait until the final moments to register a domain name, but this wasn't the case for VirginHyperloopOne.com.

Had outsiders been paying attention to Hyperloop-related domain name registrations, the registration of VirginHyperloopOne.com may have tipped people off to this news several months ago. According to Whois records, VirginHyperloopOne.com was registered back in April.

DomainTools has a great tool called (more…) → Read More


$10,000 vs. $10 Domain Names: How Zomato Chose

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Choosing a domain name is a critical part of the branding process. Many startup founders have the mentality that their business has to be built on a .com domain name, and branding decisions can be contingent upon availability and price for the exact match .com domain name. Owning a .com domain name was arguably even more important to startup businesses ten years ago, although most businesses still seem to want (or need) the .com domain name.

Zomato is a company that was launched in 2008 that helps people find new restaurants and dining experiences. The company has a unique brand name, but it almost chose a different name (Forkwise) because of the cost of the exact match domain name, Zomato.com. The startup's naming decision making process was detailed in an Entrepreneur article I read this morning.

The article is well worth a read beyond the domain name aspect, but here is an excerpt from the article discussing the domain name decision the company made shortly after it received funding:

(more…) → Read More


Whois Email is Not Always Accurate

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I thought I would share a tip to help people acquire domain names in private. Sometimes the Whois email address is not accurate and an offer or inquiry email will not be received by the intended recipient.

It can be frustrating to email a very good offer to a domain registrant and not even receive a response to the email. I understand that what seems like a very good (reasonable and/or fair value) offer to me may be low to the domain owner. I also understand that some people have no interest in selling a particular domain name regardless of how good the offer is. I think it is courteous to reply, so not receiving a response can be frustrating.

One thing that could prevent a reply from being made is if the domain registrant did not receive the email. Many domain registrants have a credit card on file at their registrar so their domain names are renewed without having to be reminded via email. They may never receive emails about their domain names, but since the domain names automatically renew, this isn't something they even → Read More


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