In one of the first articles I ever wrote in June of 2007, I suggested that domain investment companies would benefit from educating end user buyers to help sell them domain names. Here’s an excerpt from that ancient article I wrote back when I used a combination of a pen and paper, a typewriter, and my Apple II GS to publish articles:
“I think it would be in the best interest of the domain investment community and a company like Fabulous, BuyDomains.com, or an otherwise motivated company to sponsor workshops or seminars focused on teaching end users about domain names at industry specific tradeshows. I frequently see advertising agencies and consultants sponsoring lunch seminars at tradeshows to show how their particular company can help maximize advertising dollars. I believe if a company like Fabulous sent Dan Warner to teach a group of entrepreneurial business people how a generic domain name can help their business, it would be beneficial to the company and to the domain business at large.”