This morning, domain name parking service provider ParkingCrew announced a new user interface was launched in beta. The company made it clear that the UI is still under development, and it is not the final version that will ultimately be released. Instead, the company is seeking user input to optimize the utility of its UI for customers.
Here’s how ParkingCrew believes users will benefit from using the new user interface:
I have an account at Bodis, but I don’t believe I have ever used it before because I don’t do much PPC parking. Because I have an account though, I received an email from the company this afternoon linking to a corporate blog post announcing a “security incident.”
While it does not appear that Bodis itself suffered any sort of breach, some accounts may have been impacted. Here’s an excerpt of the blog post with the summary of what happened:
This afternoon, Team Internet AG announced that a deal has been reached for CentralNic to acquire the domain industry company “for up to US$48 million:”
Today we are proud to announce that we have become a part of the CentralNic Group PLC. We are joining a group of leading domain industry professionals and look forward to continuing to serve our partners with the support they know and trust. Full statement https://t.co/NL4wD4spuG
— Team Internet AG (@teaminternet) November 15, 2019
Team Internet is a domain name monetization company, which operates ParkingCrew and TONIC. ParkingCrew is a domain name parking service provider, and TONIC is a platform to buy and sell traffic. In the investor release announcing the acquisition, it was revealed that “Team Internet generated US$66.7m of revenue (unaudited) and US$10.6m of Adjusted EBITDA (unaudited) in the 12 months to 30 June 2019.” Based on a nameserver report from DomainIQ, it appears there are just over 604,000 domain names that use the ParkingCrew.net nameservers.
As NamesCon approaches, there will likely be news shared by domain industry companies. This afternoon, I received an email announcing that ParkingCrew launched domain name parking for HTTPS traffic. This means that visitors that visit a domain name using HTTPS will be shown parked pages just like standard HTTP traffic.
I believe that some parking companies use zero click landing pages to generate revenue for the domain owner. As an Internet user, I dislike zero click landers because they seem to land on some sort of shady page that suggests a download or they take me somewhere I don’t want to go. As a domain owner, I think a zero click landing page can hamper a sale.
This morning, I visited a domain name that is listed for sale. Before making an offer on this domain name, I wanted to see what effort the owner is making to sell the domain name. Obviously if there is a huge notice that the domain name is for sale, it means everyone else that has been interested in the domain name has seen the for sale message. When I visited the domain name, I noticed it was using a zero click lander that took me elsewhere. I think this could be hurting the sale potential of the domain name.
I can’t speculate about whether the domain owner knows (or cares) that there is a zero click landing page, but because of this type of parking, there is no “for sale” or “make offer” banner at the top. A prospective buyer interested in the domain name who wants to see how it is being used will not know that the domain name is for sale simply by visiting the landing page. I receive offers and inquiries regularly from people who click the inquiry link, and this is not happening for that domain owner.
Aside from this, a prospective
I think it is important for domain name owners who park their domain names to be sure they are not infringing on another company’s trademarks with their pay per click advertising links. I like to set specific keywords (using the Specific Keyword checkbox) at Uniregistry to avoid infringing on other marks.
One of the great things about dictionary .com domain names is that they are generic enough that they can be used by a variety of businesses. A brand like Apple is used as a technology company, but of course there are many brands with “Apple” in them that are related to the fruit. If I owned a domain name with the word “apple” in it, I would park my domain name with a specific keyword to avoid infringing on the technology company’s trademarks.
I do almost all of my domain parking at Uniregistry these days. As you likely know, the company no longer shows imagery on the landing pages when visitors arrive on a desktop browser. Using my “apple” example, in the past (or with some other parking companies that use images), the lander could have pictures of the fruit or fruit trees to illustrate that the page isn’t targeting the technology company. If there was
