Poll: Was DomainNames.com a Good Buy?

Earlier this morning, I shared a video of the DomainNames.com auction at NamesCon. The domain name sold for $370,000, and I believe Frank Schilling of Uniregistry was the winning bidder.

I thought I would ask readers their thoughts on the purchase via poll question below. “Good buy” doesn’t necessarily mean a good price to re-sell. I presume Frank / Uniregistry will be the end user, so even if you think the price was on the high side, it could still be considered a good buy. Feel free to share additional thoughts in the comment section after you vote if you would like:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Definitely a great buy, given the current market. Hopefully they’ll develop it and get the organic ranking, which will bring in a lot of good traffic. Especially at the current CPC prices for “domain names”.

    • Doesn’t look like there’s a lot of organic possibilities (maybe long tail) in that term. Andrew Alleman pointed out that it’s a total pay to play term on a recent post, so . . .

    • I do not know who bought that name. I think Frank’s acquisition of DomainNames.com makes it a different question of value because we know who the buyer / end user is.

        • That would be very difficult to know. Some sales take a while to close and some will go under privacy protection. Sales to European buyers will likely be under privacy due to GDPR. I don’t think there’s going to be an accurate way to determine the percentage of domain names bought by end users.

  2. I believe it is overpriced…

    In my opinion it is not highly searched term to drive traffic and get revenue….it is not a daily used product for general people…

    And people who wanted to buy a domain name….they usually go straight to established sites like GoDaddy…which spends lot on advertising…and biggest player in the field and widely recognised

    If it is direct website or someone wanted to upgrade to this name then it can sense of acquiring same name as their brand name… I don’t think Uniregistry will change to Domain Names… I mean they just switched to Uni (by the way “Uni” is also an upgrade for Unilever group…dont know who owns short UNI)

    These are just my opinions and I might be wrong also…


  3. Excellent buy, especially for a Domain Name Registrar / Registry.

    Very surprised that Network Solutions let it go and that other Registrars / Registries did not buy it.

    Congrats to Frank! Look forward to seeing how he uses it to Grow and Optimize his existing Domain Name platform.

  4. If Frank succeeds to create a gateway to Uniregistry.com top ranked for “domain names” then it should be repaid quickly.

    Now if the use is a new site, for example a marketplace, then Frank remember the shortener DONA.com is available for sale the day you’ll will feel DomainNames.com is too long 😉

    • Agree. I think both name are reasonable prices. With Frank buying domainnames.com, he should be able to utilize it to bring out it’s value better than most. I think Leads.com is an incredible name with “leads” being a huge business online (and offline). I prefer leads.com for it’s potential between the two, but both are solid buys.

  5. Absolutely a fantastic buy!

    Developed into a user-friendly and informative domain name resource, this could be a very profitable business.

    Good for Frank! A wise buy.

  6. I wrote on another blog that I thought it was overpriced. It’s on the higher end of the end user price scale. Finding out that Frank S bought it, it makes sense. It would’ve been a terrible buy for an investor as you would be lucky to resell at break even. For an end user, it was full market value. Frank didn’t get a discount here. Hopefully, our DNS/IT parking income won’t be skimmed too much to make up for it.

  7. Just a portal for their domain sales network, free leads, who cares, Frank can get it back in one high end sale. It is vanity, it is owning what you do, if anyone can spend it, I think he can. Now like he is buying a .mobi

  8. Does Frank or Taryn ever lose an auction when he really wants a name? Rarely. Being that he was actually on the floor bidding on the name live made it really easy for those involved to easily pump the price. I think he bought it solely as a vanity purchase and I believe he overpaid because he can.

  9. I’d say yes, the names isn’t “in vogue” at the moment being an EMD and it won’t be easy to rank but it is a significant names with decent potential. Possibly the best buy of the auction.

  10. It depends.

    If he wants to resell it then he overpaid.
    If he wants to redirect to Uniregistry he over paid.

    If he wants to develop it for his 400k names then it makes sense to pay what he paid.

    In either case the question is pointless, because Frank is an expert on Domain names and if he paid what he paid then rest ashore he DID NOT over pay.

    • Why does he need to develop it, he already runs Uniregistry, he owns one of the best portfolios, he employs like 30 brokers, he is the end user. All he has to do is forward it to his market, and sit on his hands, and it will make money for him. I double he is going to miss $370K, 1 less sports car for him.

  11. Bears repeating, by the way: classic example of how longer is better and more valuable than shorter IN THE REAL WORLD. (See what I wrote above.) Pleasantly ironic that it’s the very name that defines our whole industry.

    • No it‘s not.
      Only if by ”the real world“ you mean the porn industry. Longer is indeed better than short, I give you that.

      • No it’s not ironic? It seems you didn’t read what I wrote earlier. But for the sake of the greater good I’ll repeat it:

        The “regular” or normal public has for all intents and purposes no idea what “domains” are. Yes, that means the general public and not the porn industry. But what they do know is what “domain names” are.

  12. Great domain name and good price.

    He traded one or two of his sales for the name…sweet.

    I thought by now we would hear him speak about it….old times.

Leave a Reply

Recent Posts

Chat.com Profitably Resold for 8 Figures

In March of this year, I reported on the sale of Chat.com. The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...

Just Add “The”

I went to the post office the other day to buy stamps. I had a brief conversation with the person working at the counter,...

Uni-Parked Domains Now “may be for sale”

When GoDaddy announced the Afternic to Uni transition, I was notified I would need to change any Uni-related nameservers I use. I was curious...

2023 Pan-Mass Challenge

On August 5-6, I will embark on my tenth Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. Dana-Farber is one of the...