New gTLD

Nike announced the launch of a new digital web3 community called .SWOOSH. The announcement was made on Nike’s corporate blog. Interestingly to those who are in the domain name space, the company is using a domain name from its .Nike branded TLD to host the website: Swoosh.Nike. Unlike .Swoosh, .Nike is an extension that can be reached on all web browsers.

I think it could be a bit confusing to operate a platform called .Swoosh on a .Nike domain name. In the blog post announcing the launch, Nike specifically mentioned the safety of using its own domain extension for the platform:

Identity Digital is the registry management company that had been known as Donuts until its’ rebrand in June. This afternoon, the company shared a video on social media promoting alternative extensions to .com. “Don’t stop at the dot,” is the call to action in the video found in the tweet below:

Check out the new Identity Digital video: pic.twitter.com/1cGY6F9WdA

— Identity Digital Inc (@IdentityDig) August 1, 2022

I think the most effective type of marketing like this would be targeting domain name buyers near the point of purchase. I am curious to know if Identity Digital is able to market at the point of sale at registrars like GoDaddy, Namecheap, Tucows, Google…etc. I am also curious to know if the company is using this campaign beyond social media.

If I see any additional campaigns like this, I will share.

If you watch Shark Tank, you must know about Kevin O’Leary, aka Mr. Wonderful. Mr. Wonderful is a prolific investor who has invested in many companies across many different industries. He has some tech investments and recently discussed some of his crypto-related investments and holdings.

Radix has hired Mr. Wonderful to pitch the .Fun domain name extension it operates. Here’s what Mr. Wonderful had to say about .Fun domain names:

Radix is one of the largest operators of domain extensions including .Site, .Online, .Store, and several others. Radix posted a job opportunity that could be of interest to someone from within the domain name industry. Radix is looking to hire a Sr. Manager of Business Development, with a focus on the North American market. I noticed the job listing on LinkedIn.

Here’s a clip about the job:

“Radix is looking to hire an experienced Business Development and Partnerships professional to drive higher win rates of large strategic marketing & brand partnership deals in the US market.”