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Beware of High Annual Renewal Fees

When I bought a handful of .XYZ domain names, I had a look at the list of premium .XYZ domain names to ensure I wasn’t going to face the decision of paying a high transfer/renewal fee or losing my initial acquisition investment. Domain investors who buy non .com domain names that aren’t ccTLDs or legacy extensions need to be mindful of the potential landmine that are premium renewal fees.

Marc Kohlbrugge shared a warning on Twitter after he purchased a domain name for $5,000 that had a $55,000 annual renewal cost:

Bought my First Two .XYZ Domain Names via Dan.com

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Aside from a dozen or so non .com domain names I registered over the years, I have been strictly a .com domain investor. On my NameJet and GoDaddy auction filters, .com is the only extension checked. There may be value elsewhere, but .com domain names are the focus of my business, and I do not see that changing.

I am not opposed to purchasing non .com domain names. It would be foolish to cast off everything else particularly as times are changing. I did not feel like spending my money on alternative extensions when there are so many from which to choose. I felt like it would be very difficult to pick winners, and I don’t want to keep spending money renewing losers, particularly when some have much higher renewal costs.

Over the years, I have mentioned my willingness to buy non .com domain names when I see the potential to make money. I have wanted to see mainstream companies using a particular extension, and I have wanted to see companies willing to spend money acquiring non .com domain names. After all, when I invest in a domain name, I want to be confident an end user buyer will pay a premium over what I paid. I don’t want to see end users buying them simply because they are cheap and available. This would indicate that making money as an investor would be challenging.

Square Parent Company Called Block – Using Block.xyz

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Another major corporate rebrand was announced today. This time, the news involved the publicly traded financial services company, Square. The company unveiled a new parent brand name today called Block, which encompasses Square, CashApp, Tidal, and another newly created cryptocurrency brand called Spiral:

Audi Promoting its .Audi Extension

A promoted tweet from Audi showed up on my Twitter timeline today, and the url stood out to me. In the tweet, Audi referenced Progress.Audi. Not only is Audi promoting a domain name using its .Audi extension, but the automaker is also using Progress.Audi for a standalone website:

Oh Boy – Foreskin.Life Billboard in NYC

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Donuts, which owns and operates hundreds of alternative domain name extensions, promotes some of the domain names seen “in the wild” that utilize its TLDs. I have not yet seen the company promote this marketing campaign that was shared by someone on Twitter and retweeted by Doron Vermaat:

Beeple Announces Launch of We.New

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The digital artist known as Beeple launched a new NFT platform on a .New new gTLD domain name extension. We.New, which is branded as WENEW, is a platform that appears similar in nature to the NBA TopShot NFT platform. According to Beeple (aka Mike Winkelmann), WENEW will allow people “collect iconic moments in music, sports, comedy, history, etc. on the blockchain.”

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