Alternative TLDs Have Caught On

Elliot Silver
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2

Earlier this week, I was at my local Whole Foods for lunch and to do an Amazon return. While walking in and out of Whole Foods, three local business logos / domain names caught my attention. They were all using domain name extensions that were introduced by ICANN during the first round of new gTLDs.

In the same small parking lot in Wellesley, Massachusetts, I saw a .Cool domain name, a .Homes domain name, and a .Solutions domain name. I’ve seen two of the three domain names before. The three letter .Homes url was a new one for me. I don’t think I have ever seen this many new domain extensions used by small businesses in the same place at the same time. If I have, it wasn’t with local businesses.

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Super.xyz Sold via Atom for $287,607

Elliot Silver
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6

According to a post on X from Atom.com, Super.xyz sold for $287,607, becoming the largest publicly reported .XYZ domain name sale of all time. The domain name was sold by domain investor Logan Flatt, and it transacted via Atom on September 1, 2025:

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My Portfolio is Now 7.5% Non .com with a 10% Goal

Elliot Silver
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1

For years, I would almost never touch non .com domain names. Reflecting changes I have noticed across the aftermarket, my viewpoint has been evolving. My portfolio now consists of approximately 7.5% non .com domain names. My goal is to increase that to 10% by the end of this year.

I believe the top 3 extensions I own beyond .com are:

  • .CO
  • .XYZ
  • .VC

I am primarily an opportunistic buyer for domain names in alternative extensions. I don’t go out seeking to privately buy non-.com domain names like I do with .com, but I will bid on good opportunities I see in expiry auctions. I believe I have only spent low four figures on one non .com domain name. Everything else has been below $1,000 and mostly below $500. I am strictly a vulture non .com buyer, so there’s no need to pitch me your domain names.

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Green.Earth Sets .Earth Sales Record

Elliot Silver
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2

I’ve known Phil Harris for many years. He was one of the first people I know who invested heavily in the new gTLD domain names. Phil still owns a portfolio of about 2,000 one word and one letter domain names in these alternative extensions, and he told me he is approaching seven figures in sales over the years.

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Com Laude Hosting DotBrand Webinar with ICANN’s Andee Hill

Elliot Silver
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2

The second application round for new gTLD applications seems to be gearing up. ICANN has slowly been releasing new information about applying for a TLD in the 2nd round of applications. According to ICANN’s website, the next round of applications is expected to commence in April of 2026.

I couldn’t even take a guess at how many new TLD strings will be applied for, but I suspect a good portion of them will be brand-related TLDs. Some brands that weren’t created when the first round of applications started in 2012 as well as those that may have missed out will likely have an interest in applying for a brand matching TLD.

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Namecheap CEO on Registry Price Increases

Elliot Silver
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2

Namecheap CEO Richard Kirkendall has always spoken his mind freely. The other day, I replied to someone who asked about why domain registries raise their fees. I think it’s pretty clear that they raise their fees because they can and because the want to increase their revenue.

Richard’s response to this was better than mine:

Richard has a good point. Once a user is using a domain name, it can be very expensive, risky, and time consuming to switch domain names. Most won’t do it over the inconvenience of a renewal fee increase.

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