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Frank Schilling Comments on His Upcoming gTLD Auctions

Uni Naming & Registry (UNR) is a domain name registry operator and backend services provider founded by Frank Schilling. The company was split off from other domain industry assets when GoDaddy acquired Uniregistry and Name Administration from Frank in early 2020. UNR has continued to operate a mix of its own domain name extensions and extensions owned by other companies.

Late yesterday, I noticed a recently launched website on Auction.Link announcing a major no-reserve auction for domain name extensions that are owned and operated by UNR. The company published a press release (below) with more details about the auction. In total, the company is selling 23 domain name endings, including:

Amazon Using Amazon.Care for Employee Benefit

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According to DomainIQ, Amazon owns nearly 40,000 domain names. This number could be much higher depending on the number of domain names the company owns that are registered under privacy proxy or have their registration data blocked due to GDPR. Within its portfolio are many thousands of new gTLD domain name registrations, which I notice in my DomainTools daily Registrant Alert email.

Cove.Tool? There is No .Tool

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TechCrunch published an article about a startup called Cove.Tool that just raised $5.7 million in funding. When you have a look at the tweet linking to the article, see if you can spot what really caught my attention:

How Google is Using Google TV Domain Names

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Yesterday, Google announced that it was bringing back its Google TV brand. This is not really all that interesting to me, but the domain name situation was something that caught my attention. First things first, check out the one minute introductory video shared on Google’s official Twitter account:

Dana Farber Uses .Gives for its Jimmy Fund

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No matter what I do or where I go, I am always paying attention to domain names. When I notice an interesting domain name or domain extension in my “real world,” it always stands out to me.

This morning, I came across a tweet from The Jimmy Fund that promote its JimmyFund.Gives domain name. This marketing tool is being used in coordination with Dana Farber’s fundraising efforts during Childhood Cancer Awareness month:

AICPA Introducing .CPA Domain Names

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The American Institute of Certified Public Accountants (AICPA) is preparing for the launch of the .CPA domain name extension. There will be a number of requirements for accountants and accounting firms to obtain and use a matching .CPA domain name.

This morning, the Journal of Accountancy published an article with details about .CPA domain names and the launch of the .CPA extension. From what I understand, the .CPA extension will be marketed as an enhanced way for CPAs and accounting firms to increase trust and security while promoting their brands online.

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