New gTLD

Yandex Pulls a Rudy With Yandex.Phone Launch


I was scrolling my newsfeed today, when Techmeme published a tweet referencing a news story about a new phone from Yandex. Apparently, the company launched a new phone that is called Yandex.Phone. Here’s an excerpt about the new smartphone from the company’s press release:

“Yandex (NASDAQ:YNDX), a technology company that builds intelligent products and services powered by machine learning, has unveiled its first smartphone, Yandex.Phone. “

Here’s the tweet from Techmeme that references Yandex.Phone:

As you can see, there are two urls in the tweet, with the first one being Yandex.Phone. It appears that this is an unintentional link that was created because there is a .Phone new gTLD extension, so Yandex.Phone is actually a domain name that becomes a hyperlink within a tweet. Effectively,

Hopsy: Nice Use of a .Beer Domain Name


I saw an advertisement on Facebook that caught my attention yesterday. It’s a product called Hopsy, and I was probably targeted because of my affinity for good beer (Tree House, Alchemist, Trillium, Maine Beer Company, and a few others are all local beers I have in my beer fridge nearly year-round).

When I clicked over to the Hopsy website, I saw something else that caught my attention. Hopsy uses a .Beer domain name for its website – I think it is the perfect usage for a .Beer domain name and would serve as a good example of their value.

Hopsy looks like it would be a fun

Google Launches Another Site on a Non-.Google New gTLD


The Google Chrome Developer Relations team announced the launch of a new website on a new gTLD domain name. Like Google’s .New domain names I wrote about a couple of weeks ago, the company is using a non-.Google new gTLD domain name.

Here’s the tweet from yesterday afternoon mentioning the recently launched Web.Dev website:

At some point, major companies launching websites on new gTLD domain names will not be newsworthy. From my perspective, Google’s usage of them is a tacit endorsement of the new extensions, and I think it is noteworthy. For what it’s worth, Google operates the .Dev registry, so it makes sense that the company would be using one of its own new extensions. This is also the case for .New.

Personally, I don’t think this moves the needle

How Google is Using .New Domain Names


Google is the operator of the .New domain name registry ( Yesterday morning, the company’s Google Docs Twitter account shared how the company will be using a handful of its .New domain names:

If you visit,,,, or, you can see a live example of how these domain names are being used.

Any time a company like Google promotes its new gTLD domain names, I think it’s a pretty big deal. Awareness is one of the most important factors in the life of the new gTLD domain names.

This is a neat shortcut, and it is neat to see Google using and promoting one of its off-brand new domain name extensions. It should also be beneficial to companies with a vested interest in the new domain extensions because more people will see and experience the new extensions.

That being said,

Trump .Sucks the Most


VoxPopuli, the company that owns and operates the .Sucks domain name registry, is hosting a .Sucks domain name contest. Here’s what I was told about the contest:

Starting today, the company announced a marketing rebate of 99 percent on new registrations, and complimentary web hosting for a year to whoever creates the most creative, original personal business or cause-related URL. Winners will be announced on November 14, December 15, and January 15, 2019, which is the day the promotion ends.”

Not surprisingly, I was also told the most popular registration theme entry in 2017 was Donald Trump related domain names. I guess people think he “.Sucks” the most. I would not be surprised if the same theme hold true again this year, although US Supreme Court Justice Brett Kavanaugh could potentially give President Trump a run for his money.

For those who are interested in entering the contest, the press release and details are below. More information about the contest, along with important details and disclaimers, can be found on the contest website, TellUsWhat.Sucks.

Personally, I think the contest prize could be a bit more inspiring than a 99% rebate and free hosting, but I wouldn’t enter the contest either way so my opinion probably doesn’t matter much.

Press release:

Apple Marketing New iPhones on a .Apple Domain Name


Apple is now using its .Apple domain name extension in a meaningful way.

According to an article written by Benjamin Mayo in 9to5Mac, Apple is using Experience.Apple as a marketing tool for its new line of iPhones, the iPhone XS and iPhone XS Max. From the article:

“Apple is using its own top-level domain in a major way for the first time. Visit on a mobile device to see the new microsite for iPhone XS and iPhone XS Max.”

A Google search for “site:.Apple” shows just two other .Apple domain names indexed: Newsroom.Apple and Nic.Apple. The newsroom url forwards to a page within, and it is primarily used as a link sharing url. The Nic url also forwards to a page within Apple’s .com website that discusses the .Apple TLD policies.

Surprisingly, the company

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