A promoted tweet from Audi showed up on my Twitter timeline today, and the url stood out to me. In the tweet, Audi referenced Progress.Audi. Not only is Audi promoting a domain name using its .Audi extension, but the automaker is also using Progress.Audi for a standalone website:
Donuts, which owns and operates hundreds of alternative domain name extensions, promotes some of the domain names seen “in the wild” that utilize its TLDs. I have not yet seen the company promote this marketing campaign that was shared by someone on Twitter and retweeted by Doron Vermaat:
The digital artist known as Beeple launched a new NFT platform on a .New new gTLD domain name extension. We.New, which is branded as WENEW, is a platform that appears similar in nature to the NBA TopShot NFT platform. According to Beeple (aka Mike Winkelmann), WENEW will allow people “collect iconic moments in music, sports, comedy, history, etc. on the blockchain.”
this is a new project we’ve been working on centered around giving people the opportunity to collect iconic moments in music, sports, comedy, history, etc. on the blockchain. 🚀🚀🚀 pic.twitter.com/WqhkFwLFBo
I clicked the Alt.bank link in the tweet, and it did not resolve for me. I clicked through to the TechCrunch article, and I saw why the website doesn’t resolve there. The banking startup’s brand might be Alt.bank, but the company can’t be found on Alt.bank. Instead, the company uses the AltBank.com.br ccTLD for its website.
Earlier this year, the NFL’s New York Jets hired Robert Saleh as the team’s Head Coach. The Jets were widely praised for this hiring. In fact, it was probably the best decision the team has made in many years. If you don’t watch NFL football, you should know the NY Jets have not been a decent football team in several years. I say this as a loyal New England Patriots fan, but I think the team’s record speaks for itself.
I was looking through some domain name registrations, and it appears the NFL and/or New York Jets are preparing for Coach Saleh to have a rough go of it. Last week, the NFL registered at least three domain names related to Coach Saleh sucking. Whois records show that the NFL registered the following domain names via its brand protection domain name registrar, MarkMonitor: