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Cove.Tool? There is No .Tool

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TechCrunch published an article about a startup called Cove.Tool that just raised $5.7 million in funding. When you have a look at the tweet linking to the article, see if you can spot what really caught my attention:

How Google is Using Google TV Domain Names

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Yesterday, Google announced that it was bringing back its Google TV brand. This is not really all that interesting to me, but the domain name situation was something that caught my attention. First things first, check out the one minute introductory video shared on Google’s official Twitter account:

Dana Farber Uses .Gives for its Jimmy Fund

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No matter what I do or where I go, I am always paying attention to domain names. When I notice an interesting domain name or domain extension in my “real world,” it always stands out to me.

This morning, I came across a tweet from The Jimmy Fund that promote its JimmyFund.Gives domain name. This marketing tool is being used in coordination with Dana Farber’s fundraising efforts during Childhood Cancer Awareness month:

AICPA Introducing .CPA Domain Names

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The American Institute of Certified Public Accountants (AICPA) is preparing for the launch of the .CPA domain name extension. There will be a number of requirements for accountants and accounting firms to obtain and use a matching .CPA domain name.

This morning, the Journal of Accountancy published an article with details about .CPA domain names and the launch of the .CPA extension. From what I understand, the .CPA extension will be marketed as an enhanced way for CPAs and accounting firms to increase trust and security while promoting their brands online.

How Colin Campbell Raised $7 Million for .Club

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The .Club registry was arguably one of the strongest performing new domain name extensions out of the gate. The registry has always been fairly open about its business, especially about the company’s initial $7 million round of fundraising in advance of the auction that won it the right to sell .Club domain names.

In 2015, .Club registry CEO Colin Campbell shared some insight and thoughts about the .Club registry fundraising that was necessary to afford the purchase of the rights to the .Club extension. It was here that I viewed the video of the .Club team winning the 2013 auction, which was shared by CMO Jeff Sass:

GoDaddy Launches First .GoDaddy Website

In April of this year, GoDaddy announced that it would be acquiring Neustar’s registry business. Neustar has operated and offers back-end services for more than 215 domain name extensions, including .US, .CO, .NYC, .Biz, and a number of other extensions. The acquisition closed yesterday, and the Neustar registry business is now owned by GoDaddy. The division is now known as GoDaddy Registry, and it is led by Nicolai Bezsonoff, who was formerly Senior Vice President and General Manager of Neustar’s Registry business.

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