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My Portfolio is Now 7.5% Non .com with a 10% Goal

Elliot Silver
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1

For years, I would almost never touch non .com domain names. Reflecting changes I have noticed across the aftermarket, my viewpoint has been evolving. My portfolio now consists of approximately 7.5% non .com domain names. My goal is to increase that to 10% by the end of this year.

I believe the top 3 extensions I own beyond .com are:

  • .CO
  • .XYZ
  • .VC

I am primarily an opportunistic buyer for domain names in alternative extensions. I don’t go out seeking to privately buy non-.com domain names like I do with .com, but I will bid on good opportunities I see in expiry auctions. I believe I have only spent low four figures on one non .com domain name. Everything else has been below $1,000 and mostly below $500. I am strictly a vulture non .com buyer, so there’s no need to pitch me your domain names.

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Green.Earth Sets .Earth Sales Record

Elliot Silver
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2

I’ve known Phil Harris for many years. He was one of the first people I know who invested heavily in the new gTLD domain names. Phil still owns a portfolio of about 2,000 one word and one letter domain names in these alternative extensions, and he told me he is approaching seven figures in sales over the years.

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Com Laude Hosting DotBrand Webinar with ICANN’s Andee Hill

Elliot Silver
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2

The second application round for new gTLD applications seems to be gearing up. ICANN has slowly been releasing new information about applying for a TLD in the 2nd round of applications. According to ICANN’s website, the next round of applications is expected to commence in April of 2026.

I couldn’t even take a guess at how many new TLD strings will be applied for, but I suspect a good portion of them will be brand-related TLDs. Some brands that weren’t created when the first round of applications started in 2012 as well as those that may have missed out will likely have an interest in applying for a brand matching TLD.

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Namecheap CEO on Registry Price Increases

Elliot Silver
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2

Namecheap CEO Richard Kirkendall has always spoken his mind freely. The other day, I replied to someone who asked about why domain registries raise their fees. I think it’s pretty clear that they raise their fees because they can and because the want to increase their revenue.

Richard’s response to this was better than mine:

Richard has a good point. Once a user is using a domain name, it can be very expensive, risky, and time consuming to switch domain names. Most won’t do it over the inconvenience of a renewal fee increase.

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.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

Elliot Silver
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10

According to a tweet from Identity Digital (formerly Donuts), the Bet.bet domain name reportedly sold for $600,000. I have not verified or researched the veracity of the sale report, but it was indexed in NameBio today.

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Dropping my One Premium Fee .XYZ

Elliot Silver
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17

I currently own fewer than 30 .XYZ domain names. I acquired most of them via Afternic, Dan, or in auctions on Namecheap. With the exception of Embrace.xyz, I am pretty sure I paid less than $500/each for the domain names I bought.

One important aspect to my acquisition strategy was to acquire domain names that did not have a premium renewal fee. Not only do I not want to pay hundreds of dollars a year (or more) to renew a domain name, I did not want to have to explain the premium renewal fee to prospective buyers. I’ve always felt this was a deterrent.

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