Rob from Snagged shared an acquisition story that should get the attention of domain investors who share too much insight online. When he was helping a company acquire Plateful.com, the owner of the domain name used some insights Rob himself had shared in order to get a better price for the domain name.

There are many domain investors who spend time on social media and in domain investor forums. Many use their full names or other details that identify them personally. A smart domain name owner or counterparty can easily find someone’s posting history and use some of that information against them in a negotiation.

I decided to break up some Summer doldrums by doing outbound marketing to sell one of my domain names. I picked one that I’ve owned for a while and hasn’t had any inbound inquiries. It was also a domain name that had several upgrade targets.

The first company I messaged showed interest in buying the domain name. The person’s first and only question was along the lines of ‘how do I know you own the domain name and aren’t trying to scam me?‘

This is a great question and one that is obvious when doing outbound marketing to sell a domain name. Unfortunately, it’s not always simple to answer the question in a definitive way.

Every once in a while, I look at the current contests going on at Atom.com. If I see one of interest, I will think about what domain names I own that might be good options for the contest. I’ll then sort and scan my listings to see if anything might fit. I think Atom’s AI can make it easier.