These days, pretty much everyone seems to receive too many spam phone calls. It seems like I receive many more than my wife, and I always assumed it was related to my domain name registrations. I receive quite a few spam text messages, too, and those are almost always related to web development, SEO, or logo design, which I assume is the result of harvesting phone number information from the Whois records on my domain names.
Outbound domain name marketing tends to result in lower offers and sales prices than inbound lead generation. It makes sense because outbound marketing is essentially cold calling people who may or may not have an interest in the domain name, and they may or may not have the budget to buy the domain name. With inbound lead generation, someone has taken at least the first step to buying a domain name and are willing to discuss the purchase price.
Although I have done less outbound marketing of my domain names during the prior few years (especially this year), I want to share when I think it might be beneficial to do outbound marketing.
In response to yesterday’s article about using contact forms to sell domain names, two readers asked me for more information about my usage of Dropping.pro. I find the Lead Generation tool helpful, and I will share some more information about how I use the tool to find prospective buyers for my domain names.
When I am looking to do outbound marketing on a domain name, I will plug the domain name into the Lead Generation tool. After a couple of minutes, it will reveal prospective buyers it found based on other domain names and domain name registrations.
I haven’t been doing a whole lot of outbound marketing to sell domain names this year, primarily due to the pandemic and economic fallout that resulted. When I do outbound marketing to sell domain names, it is for my “inventory quality” assets that are relatively easy to replace. I have selectively picked up my outbound efforts a bit since the beginning of the month, and I want to share a tip.
To give a bit of background on my outbound marketing efforts, I can share that I primarily find leads via related Google searches and via the lead generation tool at Dropping.pro. Instead of just looking for email addresses and aiming for the cannon approach, I try to take a nuanced approach and find someone specific at a company. I then try to find their email address or the email convention for the company.
When I get to the checkout screen on a website and see an empty field for a promo or discount code, I tend to take a moment to search Google for a valid code to use. I know other people do this because years ago I made thousands of dollars via affiliate link on a website I operated because my site ranked very high for a discount code offered by a company that was doing affiliate advertising.
People expect to be able to find and use a promo code when they see a promo code field, and similarly, domain name buyers expect to be able to have their offer considered when the “Make Offer” field shows up on a landing page. I want to share a paraphrased discussion I had with a prospective buyer this week.