If you were not familiar with the term “shoot the moon” before this month, you’ve probably become familiar with it by now. Figuratively speaking, when it comes to domain names, shooting the moon is when a domain registrant receives an inquiry to buy a domain name and prices it as high as conceivably possible to ensure money is not left on the table.

Rob Monster started what has become a long discussion on NamePros discussing the strategy of shooting the moon. Michael Sumner followed up by sharing his thoughts on the NameBio blog with some data supporting his thought that most investors should not use this strategy because it probably won’t work out too well in the end.