In a trending video post on X and Instagram, Nuseir Yassin shared that he spent $1.25 million to acquire the NAS.com domain name. Yassin is the Founder of NAS.io, “a platform that empowers creators to earn money beyond the confines of social media,” according to a Jerusalem Post article published in 2023.

NAS.io now forwards to Nas.com, and the company is sporting a new logo that includes the .com domain name within it.

I’ve been working on avoiding portfolio bloat as my domain name portfolio has grown. I’ve been more aggressive about buying lower cost inventory-quality domain names, and that means some of these domain names aren’t worth keeping after a few years of not selling. I want to share how this effort helped me close a $1k deal last week.

The first thing I did was sort my Afternic-listed domain names by views. Specifically, I looked for the domain names that had no views at all over 365 days. If nobody is searching to buy a domain name, it’s less likely the domain name will sell. It probably would have been helpful to track this for a longer period of time, but I haven’t so I am left with somewhat limited data over a one year period. I then isolated these names on a spreadsheet.

The financial services firm now known as Nu made a major domain name upgrade. According to a monitoring alert I have set at DomainIQ, the Whois record for Nu.com has changed and the valuable two letter .com domain name has a new owner.

Nu.com is now owned by Nu, “one of the largest digital financial services platforms in the world.” It looks like Nu had been known as Nubank, and the Nu.com domain name now forwards to the bank’s website at Nu.co. The bank can also be found online at Nubank.com.br.

Deepinder Goyal, formerly the CEO of Zomato, recently announced the launch of a startup called Temple, a neurotechnology wearable. A few weeks ago, TechCrunch profiled the company as it announced a $54 million friends and family funding round that valued the company at $190 million.

Notably, Temple was wisely launched on its brand matching Temple.com domain name. Prior to the launch of Temple, the Temple.com domain name had been owned by domain investor Braden Pollock. Whois records show that Braden acquired the domain name in early 2021. It was previously owned by Georgia-Pacific.

This morning, I noticed a Whois change for the Green.com domain name courtesy of a Registrant Monitor alert at DomainTools. Green.com had been long owned by IAC and registered at MarkMonitor. The domain name is now registered to DNStination, Inc., the MarkMonitor Whois privacy service. In addition to this change, the nameservers also changed and there’s a new landing page with a logo for Splash.

When I clicked the hiring link on the landing page, I learned Splash is a neobank startup. Its LinkedIn page says the company is “building a consumer finance app for emerging markets, in partnership with extremely large distribution partners.” I also saw the company uses Splash.cash for its website. The landing page on Splash.cash and Green.com are now the same.

Many prospective domain name buyers confuse sincerity with seriousness.

A buyer can be completely sincere about their interest in buying a domain name. They may really like a domain name and understand how it would help their business. They may even picture how they will display it in their marketing materials and use it to drive revenue to their business. That interest and excitement is absolutely sincere.

On many occasions, I have been told by prospective buyers how serious they are about their interest in one of my domain names. They are all ready to buy it but there’s just one issue – the budget. Sincerity is not the same thing as seriousness.