In 2023, I noticed a company called Macro had announced a big funding round, and it was using Macro.com for its website. Its brand matching domain name caught my attention, and I learned the company had rebranded after being founded under the Coparse brand:
Whoa – Macro isn’t messing around. They secured the valuable https://t.co/WsuRKAXVd1 domain name.
The company started out being called Coparse. Now, https://t.co/JO8wfTXFT2 forwards to https://t.co/WsuRKAXVd1.
Fantastic brand and domain name upgrade.https://t.co/wghppBv9yE https://t.co/qfOKXnTFqQ
— Embrace.com (@embrace_com) February 8, 2023
Last night on LinkedIn, Macro CEO Jacob Beckerman shared some background about the domain name acquisition, including the purchase price.