Most low 5 figure domain name sales aren't really all that notable, but I think this one is a bit different. Veteran domain investor Gregg Ostrick of GNO, Inc. reported that his company acquired the Yin-Yang symbol Emoji domain name, ☯.com, for $11,201. Greg's company acquired the domain name privately from the former owner.

According to a tweet from @punycode_com, this is the second largest publicly reported Emoji domain name sale of all time:

https://t.co/ID9WNG0Pkd sold ☯.com for $11,201 today, the 2nd highest price ever paid for emoji domain #emojidomains #DomainNames #domaining pic.twitter.com/2ZQfi3S2oU

— Punycode.com (@punycode_com) September 12, 2017

"I wanted the Yin-Yang to add to my collection of 5 other .com emoji domains, which include the airplane, → Read More

This morning, I tweeted that the Draft.com domain name was likely sold. Prior to a registrant change I detected this morning, Draft.com had been owned by Digimedia. I reached out to Digimedia's Jay Chapman and Scott Day to see if they could share any details or confirm the sale of Draft.com, and they told me they did not have a comment (which is generally their response when I ask about a sale).

Forbes just published an article about the acquisition of Draft.com, and it details how much the domain name cost and how the domain name will be used. The article title tells us that the domain name was expensive: Why A Daily Fantasy Sports Company Paid High Six-Figures For Draft.com.

Here's an excerpt from the article with some detail about the acquisition:

"Mere hours prior to the start of the 2017 NFL regular season, a fantasy sports operator is announcing the acquisition of probably the most valuable URL in the space. The operator aptly named DRAFT, which was purchased by Ireland-based Paddy Power Betfair in May, has acquired the → Read More

Purple.com is a high value domain name, and it is probably one of just a few domain names to have its own Wikipedia page. For the longest time, the domain name had a message that stated "Purple.com is not for sale," although the owner of the domain name has been willing to consider licensing or lease deals. Recently, the owner became more willing to sell Purple.com for the right price.

If you visit Purple.com right now and click the "Sale" link on the homepage, you can see the owner's new FAQ about the potential sale of Purple.com:

"Q: Is purple.com for sale?
A: Sort of. We've gotten a couple reasonable offers recently. It seems prudent to explore them. If you're interested, the price is $1.5m (USD). See the availability FAQ for comments about why this may or may not be a reasonable price. (Surprisingly, perhaps, it has recently become a reasonable price.)"

CrunchBase reported that an insurance startup called Coya received $10 million in seed funding at the end of August. A quick check showed that the company is operating its business on the Coya.com domain name, which had previously been owned by Frank Schilling's Name Administration. Jamie Zoch reported the sale of Coya.com at the end of July, although the price was not published.

I reached out to one of the founders of Coya via email to ask what the company paid to buy the domain name and what url the company was using prior to the acquisition. Unfortunately, I did not hear back from him.

I also reached out to Jeff Gabriel, Vice President of Sales at Uniregistry. Jeff let me know that the domain name was brokered by Ryan May of Uniregistry, and the sale price for the Coya.com domain name was a very reasonable (more…) → Read More