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Generic Domain Names

Namecheap Introduces Relate – Using Relate.com

Namecheap has acquired some exceptional descriptive domain names. I wrote about the company’s $150,000 acquisition of Cluster.com as well as Wolf.com for $550,000. Namecheap also acquired Poke.com and IZ.com last year. One acquisition I did not write about but noticed in May is Relate.com.

This morning, Namecheap announced a small business-focused suite of tools the company branded Relate by Namecheap. In coordination with this launch, Relate.com forwards to the landing page with these tools on Namecheap’s website. The company did not need to have Relate.com for this suite of tools, but it’s nice to see a valuable generic domain name like this being used.

I reached out to Namecheap CEO Richard Kirkendall to see if he is able to share the acquisition price of Relate.com. If he is willing and able, I will update the article with the acquisition price. Update: Richard told me the price was $95,000 and the domain name was acquired in February of 2021.

The press release announcing Related by Namecheap is below:

You.com to Take on Google

According to an article in TechCrunch this afternoon, “Richard Socher, former chief scientist at Salesforce,” is looking to take on Google with a new search engine. To me, the most interesting aspect of this article was the domain name that was chosen for this new brand: You.com.

In doing some research about the You.com domain name, it appears that there is a connection with Salesforce Founder and CEO Marc Benioff. Historical Whois records at DomainTools show Mr. Benioff was listed as the registrant of the You.com domain name several years ago. The domain name has been registered under Whois privacy for a number of years, so it is unclear whether he is currently the registrant.

Loser.com: Back to Donald Trump’s Wikipedia Page

Loser.com is one of the most interesting and famous domain names, despite hardly being used as a standalone website. During the 2020 US Presidential campaign, Loser.com forwarded to a YouTube video featuring US Senator Lindsay Graham lavishing praise on former Vice President Joe Biden while ridiculing President Donald Trump.

Now that the US Presidential election has been (nearly) decided with voters electing Joe Biden as the next POTUS, Loser.com is once again redirecting to Donald Trump’s Wikipedia page. If you visit Loser.com, you will end up on Wikipedia. Ironically, Loser.com had previously forwarded to Kanye West’s Wikipedia page in the past, and Kanye West was also ran a failed campaign for President.

Fashion.com and Democracy.com Both Sold

There were two high value domain names reportedly coming up for auction in the last several weeks. Democracy.com was listed for sale via Heritage Auctions, and the domain name was reportedly sold privately before it went to auction. Fashion.com was also reportedly up for auction in October. Fashion.com and Democracy.com are generic domain names that can be turned into powerful brands.

My Favorite Domain Names on Y Combinator’s 2019 Top Companies List

Jamie Zoch shared a link on Twitter to Y Combinator’s 2019 Top Companies List. He mentioned that most of the companies own their brand match .com domain names, which is no surprise to me:

Datasafe Rebrands as Destruction.com

A Boston-area company announced via press release that it was rebranding its business with a descriptive domain name. Datasafe Information Security, which was founded in 1990 and will be celebrating its 30th anniversary next year, is rebranding as Destruction.com.

Since the company was founded, it’s primary focus of shredding documents has grown beyond paper shredding. The company now offers a variety of destruction services, including electronics, counterfeit or defective products, expired foods, and more. With its expanded focus, I think the Destruction.com branding is stronger and better describes its services.

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