About 9 years ago, I sold a very nice .com domain name to a startup that used a ccTLD domain name. The CEO was not a shrewd negotiator, and in the course of our discussion about why he *needed* to buy my .com domain name, he told me about some of the issues he was having with his current domain name. The primary issue? Email.
Employees were having issues when they filled out forms and signed up for various accounts. Corporate emails from employees were also inadvertently being marked as spam by recipient email providers. This was in addition to confusion for consumers, but at that time, it seemed like the email issues plaguing the company were on the top of the CEO’s mind.