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You Should be Thankful a Domain Name is Undeveloped


I love waking up to the peaceful sound of ocean waves breaking on the beach while the sun streams in through the sheer curtain panels covering the windows. At some point down the road, we will probably buy a beach house in Nantucket. When that time comes, I will almost certainly have to work with a real estate agent to find the perfect house or piece of land that fits our needs and budget.

It would be so much easier if we could just visit town hall, select an undeveloped oceanfront lot, fill out a bit of paperwork, cut a very small check to cover the registration fee, and register our property with the recorder of deeds. This is obviously not possible because pretty much every piece of oceanfront real estate is owned by someone or not available for sale. If someone wants desirable real estate to build a home or business, they will need to need to buy it from the owner and pay whatever the market rate is. This is the case whether the piece of real estate has a structure on it or is totally undeveloped.

When it comes to domain names, the same thing holds true. Just about every desirable domain name is owned by an individual or entity. Some domain names have businesses operating on them, some are used for personal websites, and others are not developed (or underdeveloped). If a person wants to buy this valuable domain name, they need to work with the owner to come up with a fair sale price based on the market value. For example, the market has established that → Read More

Daily Poll: Does a Cryptocurrency Company Need a .Com Domain Name?


Yesterday, it was reported on NamePros that a blockchain company called Swarm acquired the domain name for an undisclosed sum. I have noticed quite a few cryptocurrency related businesses (platforms, exchanges, wallet, and other blockchain related entities) acquire high value brand matching .com domain names in the aftermarket. Some sales have been public ( and and others have been private. Most seem to come after raising capital.

From my perspective, many companies start out on inferior .com domain names or alternative extensions. Owning the exact match domain name is good for branding and can help convey trust. That is just my perspective, so take it for what it’s worth.

Today’s poll question is do you think a cryptocurrency / blockchain entity needs its exact match brand .com domain name, or do you think they would be fine without it?

Domain Name Estate Planning is Important


It has been quite some time since I wrote about domain names and estate planning. People who own valuable domain names or a valuable domain portfolio need to take estate planning seriously. Nobody can cheat death, and ensuring that you have a plan in place can save your loved ones or friends a considerable amount of time and potentially some money.

Recently on NamePros, attorney John Berryhill responded to a thread about domain names and wills. His insight is worth a read when you have a moment, and I think it is a topic to which serious investors need to allocate some time.

When it comes to domain names, it is probably not as simple as walking into an estate planning lawyer’s office and adding a line or two to a will or estate plan. Domain names are treated differently in different jurisdictions. Companies and individuals are also treated differently. Someone who operates a business will likely have a different conversation than → Read More

Daily Poll: Will You Use DNForum?


At one point and for quite some time, I believe DNForum was the most widely used and perhaps most “popular” domain investing forum. I don’t think that has been the case for quite some time though.

As Domain Name Wire shared this morning, DNForum is under new ownership. Andrew wrote about the new owners of the forum and their backgrounds.

For today’s poll, I want to know if readers think they will use DNForum. I presume many people already have accounts on the forum that they would return to while others might register for a new account., Domain Name for Cryptocurrency Platform, Subject of UDRP


A UDRP has been filed against the high value domain name. The UDRP was filed by Euronext N.V. at the World Intellectual Property Organization (WIPO). The case number is WIPO Case D2018-0348.

It looks like is a developed website and business related to cryptocurrency. The AEX about us page states that “AEX ( is a global and professional Digital Asset Exchange Platform.” It looks like users can trade and/or manage Bitcoin, Ethereum, Litecoin, and other cryptocurrencies. Based on this Reddit post, it looks like the platform launched in November of 2017.

According to the DomainTools Whois History tool, the domain name had been owned by as recently as May of 2017. Knowing a bit about and its domain portfolio as well as some of its publicly known sales, it must have sold for a substantial amount of money. Regardless of its provenance, is a valuable domain name.

Euronext owns and operates on the less optimal ccTLD domain name, → Read More

Daily Poll: Should a Seller be Allowed to Cancel a Deal Because of a Pricing Error?


I was reading Ray Hackney’s article on as well as the NamePros thread regarding Although it was later reported that the domain name was listed for sale in error, there was some talk about it being a pricing error. Some discussion then centered around whether a seller should be able to rescind a sale in the event of a pricing error.

There have been quite a few times where I inadvertently mispriced a domain name and was fortunate to catch the error before a sale was made. In fact, last week when I was repricing some of my names, I noticed one was priced at $230 instead of $2,300. I caught it in time, but it could have been frustrating for me had it sold for $230.

My company owns around 500-600 domain names. When I list them for sale with BIN prices, I am very careful to double check the prices. When I am on Afternic, I tend to add the floor price first because if I miss a 0 on the BIN price and it is lower than the floor price, Afternic will not let me post the listing. Even with a smaller domain portfolio, I can make errors, and I am sure others with larger portfolios can make errors, too. If I were to put a domain name on the market for $25,000 and accidentally price it at $250, I would hope to be able to cancel a deal because of an obvious pricing error. Of course, if I was buying a domain name for $250 I would hope the deal would go through!

I am curious what you think… should a seller be allowed to cancel a deal because of a pricing error?

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