A couple of years ago, the valuable MJ.com domain name was offered up in fractionalized shares on the Rally platform. People could buy shares of the domain name at a $950,000 market cap via Rally in the hopes the domain name would one day be sold profitably.

Apparently, that day has come. According to Andrew Rosener, who helped bring domain names to the Rally platform, people who invested in MJ.com at the start made a little more than 40% return on their investment. I understand that Andrew agreed to sell MJ.com for the $1.4 million price because over 70% of investors (not including Andrew) voted to sell.

Someone recently commented to me that the price of a domain name I own is so high that I will probably die with it and my kids will inherit it. The comment made me laugh – and that person made be right. His comment made me think about great .com domain names as generational assets.

Families have passed down valuable assets from one generation to the next forever. Real estate, artwork, jewelry, collectibles, metals, businesses, and many other asset classes can appreciate considerably over time. I think exceptional domain names, one-word .coms for example, can be considered in the same class of assets that can drive wealth for the next generation.