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Lotus.ai Sold for $400,000 via Brandforce

Elliot Silver
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Last week, a company called Lotus Health made news when it revealed a $35 million round of funding. The company was founded in 2024 and has raised $41 million in total funding. The company now operates on the Lotus.ai domain name.

Following news of this round of funding, I was told the company acquired the Lotus.ai domain name for $400,000. The domain name had been owned by Brandforce, and the deal was brokered by Brandforce Co-Founder Louis Pickthall. Louis told me the deal was negotiated directly between his company and Lotus Health.

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OG.com Prediction Market Launched by Crypto.com

Elliot Silver
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The biggest news last week was that $70 million acquisition of AI.com, a historic deal brokered by Larry Fischer. The buyer of AI.com was the Founder of Crypto.com, Kris Marszalek. AI.com will feature in a Super Bowl commercial this evening.

This wasn’t the only domain name-related news from Crypto.com last week. The company also announced the launch of a brand called OG, a prediction market platform that operates on its brand matching OG.com domain name. News about the launch of OG was published on the Crypto.com website on February 3.

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AI.com Acquired by Crypto.com Founder for $70 Million

Elliot Silver
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I’ve known for quite some time that Larry Fischer of GetYourDomain successfully brokered the sale of the AI.com domain name. The two big questions were about who bought AI.com and how much the buyer spent to acquire AI.com. Both of these questions were answered today.

Kris Marszalek, Founder of Crypto.com, shared that he was the buyer of AI.com. In his announcement on X, he mentioned that AI.com will be featured in a Super Bowl commercial on Sunday:

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Domain Name Discovery Tools are Revenue Drivers

Elliot Silver
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Atom.com recently unveiled its Domain Hunter tool to help domain investors discover and uncover domain names that could have resale value. GoDaddy Auctions recently unveiled its “Hidden Gems” search functionality to find domain names on its platform. Both tools are ostensibly to help domain investors locate investment-grade domain names, but their primary purpose is to drive platform revenue.

Domain name discovery tools can be helpful. If you are brainstorming ideas or checking availability, they can save time and give inspiration for new ideas. I use them too – and I also use AI chat tools to help with that as well. That said, it is important for domain investors to understand what these tools are really built to do.

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Emma Stone Stars in Squarespace Super Bowl LX Ad

Elliot Silver
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Academy Award-winning actress Emma Stone is the star of the 2026 Squarespace Super Bowl commercial. In the commercial, Emma attempts to register EmmaStone.com and deals with the frustration of finding it already registered.

It’s nice to see another domain name focused Super Bowl commercial from Squarespace. I am sure this will be relatable to many of the people who are watching the Patriots beat the Seahawks on Sunday.

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BeEasy.com UDRP May Have Been Triggered by Front Running

Elliot Silver
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According to my records as an underbidder, BeEasy.com was sold in a NameJet auction on December 31, 2024 for $2,610. The domain name was the subject of a UDRP filing at WIPO. Fortunately for the domain registrant – a domain investor – the UDRP was denied by the single member panel.

From what I can tell, it looks like the UDRP was triggered by front running that appears to have occurred while the domain name was still in auction. An excerpt from the decision shows that someone made contact with the complainant, an entity called Be Easy Trust, on December 28, 2024:

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