A domain portfolio sell through rate (STR) may be a vanity number that holds little importance to most people. The STR is the percentage of domain names that are sold, and it is usually calculated on an annual basis.
Someone who doesn’t rely on domain name sales for their income might have a very small STR, but someone who sells their domain name for a living might have a high STR. Depending the business needs, a good target STR can vary from person to person.
Domain investors who want liquidity may opt to try and sell domain names at wholesale pricing. Reducing the price of a good domain name below its retail market value should help induce a sale more quickly. Jen Sale, who is a top industry domain name broker at Evergreen.com, shared some tips for selling domain names at wholesale prices.
If you wish to sell your #domains wholesale (I’m assuming you do bc you’re constantly spamming your names on domain related tweets seen mostly by industry folk inc. investors), then do this instead:
— Jen Sale 🐞 (@jensale) September 30, 2022
The Internet Commerce Association (ICA) announced that it will host its Annual Member Meeting early next year at Resorts World Las Vegas. The members only event will be held January 22 – 24, 2023. Early bird tickets are now for sale via EventBrite.
Here are some of the details about the event tickets and costs that were shared by the ICA:
When I have been doing outbound outreach to sell domain names, I have been including a link to a Dan.com BIN landing page. My focus has been on less expensive domain names since they tend to sell more easily. With Dan landers, the buyer has two purchase options, including the ability to buy the domain name immediately or select a payment plan. It removes friction and facilitates a speedier sale.
When sending emails to a targeted group of prospective buyers, there are usually at least a few prospective buyers who would want to own the domain name. In my outbound email, I emphasize that the offer is time sensitive and available on a first come first serve basis. Not only does this serve the purpose of creating urgency, but it lets each buyer know this one of a kind asset is only available to the first person to agree to the deal. Once someone else buys it, they no longer can.
At the end of my son’s soccer game on Saturday, one of the parents came up to the Assistant Coach and asked about the company on his sweatshirt. The Assistant Coach works at the company, and the other parent knew a couple of his colleagues. After their conversation ended and we walked off the field, I asked him if his company uses a .XYZ domain name.
The Assistant Coach looked surprised that I would know this, chuckled a bit, and confirmed that his company was the brand with the .XYZ domain name. Mind you, this is not one of the more well-known .XYZ users, but I happened to know of it because of some research I did in advance of launching Embrace.xyz.
Every day when I wake up, I motivate myself by thinking that today is going to be the day a big sale hits. Domain name sales come in with no rhyme or reason. Sometimes they develop from inbound inquiries and sometimes a bit of outbound marketing yields positive results.
Just about every important domain name sale I’ve closed started on a day like every other day. Maybe I was in the middle of breakfast when the inquiry was received. Perhaps I was out running an errand or playing soccer with the kids when a prospective buyer responded to an outbound email I sent. An average day like every other day turned into a great day real fast.
Today is going to be that day for someone – hopefully that someone is you.
