Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it less likely that people will make a mistake when navigating to the startup’s website or sending email to employees. I found an even better example of a company’s wise usage of its ccTLD domain name.
This morning, several tech publications covered the news of a major funding round for a company called Element AI:
On August 1, GoDaddy announced that its CEO Scott Wagner would have to “step down for health reasons.” Prior to the unexpected August announcement, Scott had been with the company for 6+ years, and he was well-respected and well-liked by GoDaddy employees.
As Scott departed his role last week and Aman Bhutani took over as CEO, GoDaddy employees made and shared this video tribute to honor Scott’s time at, and commitment to, GoDaddy and its employees:
Thank you Scott from Auguste Goldman on Vimeo.
For the last several months, Rick “Domain King” Schwartz has been posting short videos to offer advice and to share stories about domain name investing. Rick has sold tens of millions of dollars worth of domain names and he still has an enviable portfolio. Rick often shares a different perspective than my own, and I think it has been helpful to listen to his thoughts and ideas as I operate my own business.
Last night, VentureBeat published an article about a $60 million round of funding for a company called Healthy.io. The healthtech startup has now reportedly raised around $90 million in funding to date:
https://t.co/srnfUBGWb9 raises $60 million to help patients complete urine tests on their phone https://t.co/1f6NwWsPpk by @Kyle_L_Wiggers
— VentureBeat (@VentureBeat) September 12, 2019
As you can see, Healthy.io uses the .IO ccTLD for its website. In my opinion, this company is using its non .com domain name in a very smart way.
Extend is a “well funded early stage startup,” according to a tweet from its founder and CEO Woody Levin. The San Francisco-based startup had been using the off-brand HelloExtend.com domain name for its website.
According to a tweet from its founder yesterday, the company has acquired its brand match Extend.com domain name:
There were two high value, one word .com domain names that closed at auction this afternoon at NameJet. This is not surprising. What is surprising is that both domain names were previously registered to major corporations, and instead of taking a gain from the sale of a valuable domain name, the registrars and auction platforms were the beneficiaries rather than each of these companies.
