I’ve been working on avoiding portfolio bloat as my domain name portfolio has grown. I’ve been more aggressive about buying lower cost inventory-quality domain names, and that means some of these domain names aren’t worth keeping after a few years of not selling. I want to share how this effort helped me close a $1k deal last week.

The first thing I did was sort my Afternic-listed domain names by views. Specifically, I looked for the domain names that had no views at all over 365 days. If nobody is searching to buy a domain name, it’s less likely the domain name will sell. It probably would have been helpful to track this for a longer period of time, but I haven’t so I am left with somewhat limited data over a one year period. I then isolated these names on a spreadsheet.

The financial services firm now known as Nu made a major domain name upgrade. According to a monitoring alert I have set at DomainIQ, the Whois record for Nu.com has changed and the valuable two letter .com domain name has a new owner.

Nu.com is now owned by Nu, “one of the largest digital financial services platforms in the world.” It looks like Nu had been known as Nubank, and the Nu.com domain name now forwards to the bank’s website at Nu.co. The bank can also be found online at Nubank.com.br.