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The Owner of Etch.com Surprised Me

I was doing some domain name acquisition research yesterday evening when something caught me off guard. When I visited the high value Etch.com domain name to see how/if it was being used, I was surprised about where the domain name took me.

Instead of being owned by a startup or established business with the “Etch” branding, I was forwarded to DollyChildrens.org, the website of Dolly Parton Children’s Hospital.

Sadly, legendary singer Dolly Parton passed away yesterday, as noted on her X account:

X.AI Files UDRP Against Grok.Bot

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A few days ago, a number of posts on X about Grok.Bot showed in my feed, including Damon Chen’s below. Someone had apparently registered the Grok.Bot domain name and put it up for sale.

A post after Damon’s showed the owner of Grok.Bot apparently had a $1 million asking price for the domain name:

The Easiest Way I Explain Domain Investing

When I started my career 20+ years ago, I was a Project Manager at a direct marketing agency and then I became a Marketing Manager at an insurance company. When people asked what I did for work, those two jobs were pretty easy to explain to people.

People have a more difficult time understanding what I do as a domain investor. Oftentimes, when I tell someone out of the domain/tech bubble what I do for work, they don’t really understand. Sometimes, people don’t even know what a domain name is.

Stan.com Reportedly Acquired for $750,000 (Updated)

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A LinkedIn post about a domain name acquisition came across my feed this afternoon that caught my attention. John Hu, Founder and CEO of Stan, announced that his company spent $750,000 to acquire the Stan.com domain name. Stan is a platform that helps content creators monetize their audience and grow their business.

Using the DomainTools Whois History tool, I can see the domain name appears to have changed hands about a week ago, when it transferred from Tucows to GoDaddy under Whois privacy. Prior to that, the domain name was owned by the company formerly known as Anything.com.

As John mentioned in his LinkedIn post, the company started out on StanWith.me and later migrated to Stan.Store. Following some incredible growth, as indicated in this article written about on HubSpot for Startups, the company was able to afford and justify the $750,000 acquisition of its brand matching .com domain name.

Following this acquisition, Stan has been added to the list of companies that upgraded its domain name. Well done.

Update:

According to a post on LinkedIn, the buyer was represented by Lumis:

Ramp Acquired Router.com via DomainNames.com and Lumis

Ramp knows about the value of exceptional domain names. The company began on TryRamp.com and later upgraded to its brand matching Ramp.com domain name.

A couple of weeks ago, DomainNames.com, a platform operated by GoDaddy that specializes in the sale of high value domain names, announced that Router.com had been sold. GoDaddy shared that the buyer was represented by Lumis in the deal.

UDRP Filed Against RFPG.com Less Than a Month After Auction


A UDRP was filed against the 4 letter RFPG.com domain name at the World Intellectual Property Organization (WIPO). According to NameBio, RFPG.com was sold via GoDaddy for $585 on July 23rd of this year – less than one month ago. I believe this domain name was sold in an expiry auction at GoDaddy Auctions.