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My DAN + GoDaddy / Afternic Pricing Strategy

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I had a rare phone conversation with a friend about domain names yesterday. We chatted about the overall market, and I shared some of the recent pricing strategy I use when listing my domain names for sale on DAN.com and GoDaddy / Afternic. I thought I would share it here as well.

Somewhere around 60% of my domain names are listed via DAN, most with their buy it now landing pages. I have done fairly well selling domain names on DAN this year, and I have what amounts to a majority of my inventory-quality domain names listed there with BIN prices. I have nearly all of my inventory domain names listed for sale via Afternic / GoDaddy. I do not use GoDaddy landing pages, preferring to send the domain names not parked at DAN to my Embrace.com inquiry pages instead.

“I Received an Offer…”

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Outbound domain name marketing tends to result in lower offers and sales prices than inbound lead generation. It makes sense because outbound marketing is essentially cold calling people who may or may not have an interest in the domain name, and they may or may not have the budget to buy the domain name. With inbound lead generation, someone has taken at least the first step to buying a domain name and are willing to discuss the purchase price.

Although I have done less outbound marketing of my domain names during the prior few years (especially this year), I want to share when I think it might be beneficial to do outbound marketing.

How I Use Dropping.pro for Domain Sales Lead Gen

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In response to yesterday’s article about using contact forms to sell domain names, two readers asked me for more information about my usage of Dropping.pro. I find the Lead Generation tool helpful, and I will share some more information about how I use the tool to find prospective buyers for my domain names.

When I am looking to do outbound marketing on a domain name, I will plug the domain name into the Lead Generation tool. After a couple of minutes, it will reveal prospective buyers it found based on other domain names and domain name registrations.

Original Domain Investor is “‘psychedelic concierge’ to the stars”

I was reading the New York Post this afternoon, when I came across a photo of a person I recognize, Mike Zapolin, known to most as “Zappy.” The article briefly mentions his domain name investment past, but the focus of the Page Six article is his current status as “‘psychedelic concierge’ to the stars.

From the article:

I Like Contact Forms When Doing Outbound Sales

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I haven’t been doing a whole lot of outbound marketing to sell domain names this year, primarily due to the pandemic and economic fallout that resulted. When I do outbound marketing to sell domain names, it is for my “inventory quality” assets that are relatively easy to replace. I have selectively picked up my outbound efforts a bit since the beginning of the month, and I want to share a tip.

To give a bit of background on my outbound marketing efforts, I can share that I primarily find leads via related Google searches and via the lead generation tool at Dropping.pro. Instead of just looking for email addresses and aiming for the cannon approach, I try to take a nuanced approach and find someone specific at a company. I then try to find their email address or the email convention for the company.

AmyConeyBarrett.com Forwards to Demand Justice Website

According to many news outlets, Judge Amy Coney Barrett could become Donald Trump’s nominee to become a Justice on the United States Supreme Court following the passing of Justice Ruth Bader Ginsburg. As you might imagine, many Democrats are very upset at this prospect.

Recent Posts

My DAN + GoDaddy / Afternic Pricing Strategy

14
I had a rare phone conversation with a friend about domain names yesterday. We chatted about the overall market, and I shared some of...

“I Received an Offer…”

8
Outbound domain name marketing tends to result in lower offers and sales prices than inbound lead generation. It makes sense because outbound marketing is...

How I Use Dropping.pro for Domain Sales Lead Gen

2
In response to yesterday's article about using contact forms to sell domain names, two readers asked me for more information about my usage of...

Original Domain Investor is “‘psychedelic concierge’ to the stars”

11
I was reading the New York Post this afternoon, when I came across a photo of a person I recognize, Mike Zapolin, known to...

I Like Contact Forms When Doing Outbound Sales

9
I haven't been doing a whole lot of outbound marketing to sell domain names this year, primarily due to the pandemic and economic fallout...