I receive many lowball offers. I’ve done some things on my landing pages and inquiry forms to try and reduce the tire kickers and silly offers, but I still get them on a regular basis. These days, my standard response to someone who submitted a lowball offers is along these lines:
“You should look for a less valuable domain name.”
Succinct and to the point without the “thanks for your interest” niceties that sort of run counter to my abridged reply.
Estibot launched SoldNames.com, a new platform that tracks and reports domain name sales and live auctions. SoldNames.com is free to use, and visitors do not need to create an account or log in to access its data and track live domain name auctions. The platform reportedly has hundreds of thousands of domain name sales at the $250 price point and above.
Estibot shared the launch news on its blog, along with more information about SoldNames.com and the tools available on the platform. I also understand there is an API available for people who want to use it for larger searches or to integrate its results within other platforms.
A couple of years ago, the valuable MJ.com domain name was offered up in fractionalized shares on the Rally platform. People could buy shares of the domain name at a $950,000 market cap via Rally in the hopes the domain name would one day be sold profitably.
Apparently, that day has come. According to Andrew Rosener, who helped bring domain names to the Rally platform, people who invested in MJ.com at the start made a little more than 40% return on their investment. I understand that Andrew agreed to sell MJ.com for the $1.4 million price because over 70% of investors (not including Andrew) voted to sell.
Someone asked me for advice about negotiating the sale of a domain name he owns. I shared a few thoughts based on what I could quickly see, but one thing I think is important to remember is that every negotiation is different.
Buyers come from all over the world. They have different personalities, different business customs, and unique communication styles and tones. Some people are friendly and conversational, while others are short and to the point. Some are founders who are personally invested in the name, while others work for or on behalf of the other party and don’t have a personal stake in the outcome.
Someone recently commented to me that the price of a domain name I own is so high that I will probably die with it and my kids will inherit it. The comment made me laugh – and that person made be right. His comment made me think about great .com domain names as generational assets.
Families have passed down valuable assets from one generation to the next forever. Real estate, artwork, jewelry, collectibles, metals, businesses, and many other asset classes can appreciate considerably over time. I think exceptional domain names, one-word .coms for example, can be considered in the same class of assets that can drive wealth for the next generation.
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