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Challenge of Helping Someone Secure Their Domain Name

Elliot Silver
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“No good deed goes unpunished!” This is a famous phrase that expresses how an attempted good deed can sometimes backfire on the person who had good intentions. I’ve thought of this idiom numerous times when trying to help an organization secure a domain name I think they should own.

There have been countless times I’ve noticed an expiry auction or deleted domain name that matches a non-profit organization or someone else I wanted to help. After seeing the domain name, I figured it would be easy enough to let them know about the auction or available domain name. Because of the number of times this has caused confusion and/or consternation in the past, I’ve only done this a handful of times more recently.

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Afternic: Auto Renew Turned Off for Canceled LTOs

Elliot Silver
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Earlier this week, I received an email from GoDaddy reminding me one of my domain names would expire on June 29th. The domain name caught my attention because I thought I had sold it, and receiving a renewal email for a domain name I sold would have been peculiar.

It turns out I had not sold the domain name. Instead, it was a domain name that was bought on a 12 month LTO in May of 2025, paid for 5 months, and later returned to me when the buyer canceled the deal. When Afternic returned the domain name to my account, the company did not re-enable auto renew for this domain name.

This is not the first time this happened to one of my domain names. In April, I mentioned this issue on X. I don’t think it’s the first time I reported it, but I can’t quickly find the prior time(s):

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NameJet & Snapnames Set to Reveal a “New Look”

Elliot Silver
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I noticed a “Preview new look” button that appeared in the header on NameJet recently. Clicking the button takes visitors to a new version of the expiry auction platform.

In addition to the obvious design changes, NameJet will also unveil a new logo for the platform. You can see the current logo and the new logo side by side:

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Many One Word .App Domains on Namecheap Auctions Today

Elliot Silver
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I was looking through the list of auctions on Namecheap this morning, and the number of one word .app domain names caught my attention. From the looks of it, I think these may be expiry auctions, but my confidence level in that observation is not very high and I did not do an exhaustive search.

A handful of the .app domain names that stand out to me based on the number of TLDs registered are:

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After Repricing, Clear Cache at Atom.com

Elliot Silver
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Atom.com users have many different settings. Some are universal across a portfolio, and others are individually set for each domain name. One particular setting I never understood was “Clear Cache.” This option sits under the “Other Options” heading in a user’s control panel. I had been curious about it but never understood the need for it.

Yesterday morning, I updated the price of a domain name I thought was underpriced. I increased it a few thousand dollars and visited the landing page to make sure it was showing up correctly. Strangely, the original price first flashed on the landing page and it then changed to the updated price. I checked on an incognito browser and another browser I don’t use and the same thing happened. I did this multiple times, and each time, the old price briefly showed before flipping to the higher price.

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Outbound Can Help Plant a Seed

Elliot Silver
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I haven’t done much outbound marketing to sell my domain names recently. I’ve done it on occasion, but it’s less frequent these days. The reasons I don’t do much of it is a combination of not wanting to seem like I need to sell a domain name and not having a ton of success with selling via outbound.

Perhaps I haven’t had much success with outbound marketing because I am mostly choosing domain names that have had less inbound interest. Without these attributes, there’s probably less intrinsic interest in these domain names. I have also typically chosen domain names I am okay selling for less money since most people tend to try to negotiate a better deal if they respond to an outbound email.

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