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Chris Zuiker: “Please do not use this domain extension.”

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Chris Zuiker is the Head of Sales and Marketing at Media Options, the domain name brokerage founded by Andrew Rosener. Chris has a video series where he offers opinions about buying and selling domain names, and I tune in when I see a video that looks like it will be interesting.

This morning, I saw that he posted a video via LinkedIn with the caption, “Please do not use this domain extension.” I will let you watch the video to hear which extension he is referencing, but I was a bit surprised given the popularity and growth of this particular extension. In fact, there have been quite a few large sales in the extension, and I would imagine it is one of the top .com alternatives for startups.

After watching the video, which I embedded below via the LinkedIn post, you are welcome to share your comments here or directly within his post:

Jonathan Tenenbaum Named Chief Privacy Officer at Web.com

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Jonathan Tenenbaum served as the General Manager at NameJet from 2014 until he was promoted to the role of Vice President of Aftermarket Strategy and Revenue at Web.com in 2018. Jonathan managed NameJet since it had been a joint venture between Enom and Web.com up through Web.com took over complete control of the auction platform in late 2018.

Brandsight Hiring Account Manager

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Yesterday afternoon, Brandsight SVP Matt Serlin announced that his company is looking to hire a domain industry veteran in an account management role:

Embrace the Extension in Branding

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Every day, it seems like more and more startups and companies launch on, or move to, .com alternative domain name extensions. Some do this out of necessity because the matching .com is unavailable or too expensive, and others do it for branding or other marketing purposes. In my opinion, if a company uses an alternative extension such as a new gTLD or ccTLD, they need to embrace the extension in their branding.

Why Fluz Chose Fluz.app

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Google is the company that operates the .App domain name extension. On the Google Developers Twitter account earlier this week, the company posted a link to a YouTube video where the founder of a startup called Fluz discussed why he chose the Fluz.app domain name for his business.

In the video, the founder mentioned two options that were initially considered: Fluz.com and FluzFluz.com. Fluz.com is listed for lease via Venture.com. FluzFluz.com was registered by the Fluz startup, and it forwards to the company’s Fluz.app website.

The video seems at least partially like an infomercial for .App domain names, but assuming the founder is genuinely sharing his rationale for why he chose .App, I think it’s worth a watch:

Supply Changes URL from GetSupply.com to Supply.CO

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There’s a pretty active thread on Twitter discussing the domain name rebranding of a company called Supply. The company had been using the GetSupply.com domain name for its business, but it just announced it changed its url to Supply.CO. The founder of the company indicated this was a difficult decision to make that took nearly two years:

Recent Posts

Chris Zuiker: “Please do not use this domain extension.”

Chris Zuiker is the Head of Sales and Marketing at Media Options, the domain name brokerage founded by Andrew Rosener. Chris has a video...

Jonathan Tenenbaum Named Chief Privacy Officer at Web.com

Jonathan Tenenbaum served as the General Manager at NameJet from 2014 until he was promoted to the role of Vice President of Aftermarket Strategy...

Brandsight Hiring Account Manager

Yesterday afternoon, Brandsight SVP Matt Serlin announced that his company is looking to hire a domain industry veteran in an account management role: Brandsight is...

Embrace the Extension in Branding

Every day, it seems like more and more startups and companies launch on, or move to, .com alternative domain name extensions. Some do this...

Why Fluz Chose Fluz.app

Google is the company that operates the .App domain name extension. On the Google Developers Twitter account earlier this week, the company posted a...