Over the Summer, I wrote about a major rebrand involving an exceptional one word .com domain name. A company called Payfone rebranded as Prove, and it acquired the matching Prove.com domain name at the time of the rebrand. The company formerly known as Payfone also owned an additional exceptional one word .com domain name – Pave.com.
I read a press release yesterday announcing another rebrand that I found interesting. A startup called Trove, which had been operating on the off-brand .CO domain name, TryTrove.CO, announced a rebrand to Pave. The rebrand announcement came as the business announced that “it raised $16 million in Series A funding led by Andreessen Horowitz (a16z).” Smartly, the company acquired Pave.com in advance of the launch and now has the brand match .com domain name along with the new branding.