Lumis announced a substantial milestone this morning. The company has brokered $100 million + in domain name deals so far in 2026. The company primarily operates as a domain name buyer’s broker, so I suspect most of the value from these deals came from helping businesses acquire domain names.
A company called ASI announced a $325 million Series C funding round this week at a $3 billion valuation. The company recently acquired the valuable ASI.com domain name.
ASI was originally known as Airspace Intelligence, and it has operated on the hyphenated Airspace-Intelligence.com domain name. It has used ASI as an abbreviated name for quite some time and has increasingly transitioned its public-facing branding to ASI. The company’s website and its most recent news releases now prominently use the ASI branding, as does its social media presence and references.
Earlier this week, I detected a couple of changes related to the Treasury.com domain name with the help of DomainTools and DomainIQ.com, which I shared in a post on X:
https://t.co/iMHXQq2t68 transferred from Namecheap to Com Laude (a corporate registrar), and the nameservers change to AWS. The domain name is registered under Whois privacy, and the domain name does not yet resolve to a website.
Spotted via @DomainTools + @domainIQ_com.
— Elliot Silver (@DInvesting) October 18, 2026
Treasury.com still does not resolve to a functioning website and the Whois record is private. This would indicate the registrant is not publicly known. There has been a fair amount of discussion about who acquired the domain name.
Last night, I noticed I had a domain name on hold in my Afternic account, but the domain name did not appear in my GoDaddy account. I know that GoDaddy pulls domain names from accounts when they are pending sale, but the disconcerting thing was that I could not find a purchase receipt or any ownership record for this domain name.
I called the Premier Services team at GoDaddy, and I was able to put a few things together. The domain name that is pending sale was hand registered by me in January of 2025. Because I registered it in a bulk purchase, the domain name was not included in the purchase receipt I received. It was also renewed in bulk on the first anniversary, so I did not have a renewal email either. These are standard records I generally have quick access to in my email history. In addition, new registrations have Whois privacy at GoDaddy, so a Whois record didn’t confirm my ownership of the domain name.
The Nor.com domain name has sold for $700,000 via Atom.com, according to a LinkedIn post from Zack Gabor, Director of Sales and Partnerships at Atom.
If you follow the trading card market, I am sure you’re aware that it has been on fire lately. In fact, the New York Times published an article about the state of the market last month, covering what has fueled its recent growth. Trading cards as a business covers sports cards to Pokemon cards and everything in between.
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