Domain Investing News, Strategy & Tips

MarkMonitor Publishes New gTLD Quarterly Report for Q1 2020

New gTLD

May 27, 2020

MarkMonitor is one of the leading brand protection and domain name management companies. The company has many Fortune 500 customers, and it also works with a variety of businesses of all sizes – from startups to major corporations. In its position, it has a very good view of the domain name landscape and can offer a unique perspective.

This afternoon, the company tweeted about its New gTLD Quarterly Report for the first quarter of 2020:

What’s your #gTLD and #TLD strategy? We review what’s new and what’s changed in the .Brand landscape by industry. Download the report here: https://t.co/SQMBwVtEUY #gTLDs #Domain #DomainNames

— Clarivate MarkMonitor (@markmonitor) May 27, 2020

Facebook Gets Novi.com but Not CatchUp.com

General Domain Information

Elliot Silver

May 26, 2020

Facebook made a couple of product launch announcements today, and it looks like the company secured one domain name but not the other.

Facebook announced that it rebranded its Calibra digital wallet product as Novi. Not only did Facebook manage to acquire the brand match Novi.com domain name, but the company also secured the matching Twitter handle:

What’s in a name? We changed ours to Novi, but our mission remains: creating a #WorldWideWallet that will make money work better for everyone around the world. Check out what we’re up to https://t.co/cijCPqVXPs pic.twitter.com/J80nXvjQtN

— Novi (@novi) May 26, 2020

Downside of Self-Hosted Landing Page

Advice
Domain Sales

Elliot Silver

May 26, 2020

I like the idea of operating my own landing pages. For better or worse, I have autonomy over the exact design of my landing pages, and I can test pretty much anything. I can change the colors, I can change the text, I can add or subtract form fields, I can enhance or remove the phone number. With my own landing pages, I can pretty much do whatever I want, as long as I can either do it on my own or pay a designer to do it for me.

There are some costs to doing this, beyond the actual cost of paying a designer to make changes on my behalf. Lost leads is an incalculable cost, and I want to share a recent experience.

GoDaddy Auctions: Runner Up “Blocked from Bidding” (Updated)

Domain Auctions
GoDaddy

Elliot Silver

May 26, 2020

Finlead posted a couple of concerning tweets regarding his bidding account at GoDaddy Auctions. Unless this is a new and concerning policy at GoDaddy that I was not aware of before, my guess is this is some sort of error:

@godaddyauctions sends me an email that a bidder defaulted and as 2nd highest bidder I can pick up the name in the next 24h. I decided to pass, yet the name still shows up in my “won” list 3 days later. Now can’t bid on any auctions because I’m “currently blocked from bidding”…

— Finlead (@finlead) May 26, 2020

“You are currently blocked from bidding due to unpaid items” I don’t want that item dear @godaddyauctions. Please accept this and get your fake bidding in order instead of hassling me.

— Finlead (@finlead) May 26, 2020

Original Price of Diapers.com was $600,000

Domain Sales

Elliot Silver

May 24, 2020

Quidsi was one of the most successful companies that utilized keyword .com domain names as standalone brands. The company was founded by Marc Lore, who went on to found Jet.com, and he is now CEO of Walmart’s ecommerce business operations.

Quidsi’s most well-known brand was Diapers.com, and it also operated Soap.com, Wag.com, BeautyBar.com, Casa.com, and YoYo.com. In 2010, Amazon acquired Quidsi for $545 million before shutting down Diapers.com and other brands it acquired from Quidsi in 2017.

Lifestyle.com Has 2,000,000 GBP Bid on Sedo (Updated)

Domain Auctions
Sedo

Elliot Silver

May 22, 2020

Could we see the largest public domain name sale of the year in less than a week? Lifestyle.com has a 2,000,000 GBP bid in a Sedo auction, and it shows that the reserve has been met. At today’s exchange rate, that bid is $2,436,600 USD. The auction was first noted yesterday by Logan Flatt:

https://t.co/6U98UFRgyj currently has a $2.0 Million GBP bid on it at @Sedo. Legit bid?

— Logan (@LoganFlatt) May 21, 2020

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