Lumis is primarily a buyer-side domain brokerage. I frequently see eye catching domain name acquisitions shared by Lumis domain brokers. Lately, the company has reported some strong .ai domain name sales, but the company’s deal flow seems anchored by exceptional .com domain names.
Lumis recently published an update on LinkedIn with a graphic containing nearly 250 domain names it helped its clients buy in 2025. At a quick glance, some of my favorite domain names on the list are:
There is an article in the NY Post about a high-profile murder case that is coming up for trial in New Jersey. A high-value domain name appears to have been associated with people involved in the matter.
“The Caneiro brothers ran an NJ-based tech company, Square One,” reported the NY Post.
One of the things I enjoy doing is creating lists of domain names to search and register. In years past, I primarily used keyword lists from various websites along with the concatenate function in Excel.
More recently, I’ve been entrusting this to AI tools like ChatGPT and Grok. To come up with domain name lists to search, I would enter a prompt that is something along the lines of this:
The Umami.com domain name was in an expiry auction at GoDaddy last month. The winning bid for the auction was $100,000, as noted by Raymond. Because of the nature of GoDaddy expiry auctions, the winning bidder is not publicly known.
For whatever reason, the winning bidder did not pay for the domain name, nor did the runner up. In the case of a bidder default, I was under the impression that GoDaddy offered the domain name to under bidders sequentially until someone opted to purchase the domain name. Apparently, I was incorrect.
I was very fortunate to have a strong year selling domain names in 2025. I wasn’t anticipating it to be as solid as it was, but I was happy with the results, especially considering I grew my portfolio to more than 2,500 domain names over the last year.
I thought I would share some information about where I sold domain names last year. Some of the sales were inbound and passive and a few were generated by outbound marketing.
