DomainInvesting.com

When I think about companies that might advocate for domain name investing, Verizon is not one of the first few dozen that would pop into my head. In fact, Verizon has been fairly aggressive towards cybersquatters over the years. Obviously domain investing and cybersquatting are not one and the same, but I do think there is a fair amount of overlap, particularly with newer domain investors who don’t really know the laws about cybersquatting.

This morning, I was doing a bit of research on Google related to domain investing and the companies who are advertising, and I came across an article on Verizon’s website about domain investing: It’s Not Too Late To Start Domain Investing. To say that I was surprised there is an article about domain investing on Verizon’s website would be an understatement.

In May of last year, I wrote about the possibility of fractional domain name ownership coming to Rally, a venture backed platform that allows users to purchase shares in various types of collectible assets. Yesterday on Domain Name Wire, Andrew Allemann reported that Rally has added domain names as an asset class to its platform. Fractional ownership shares of Directions.com will be for sale within the next couple of hours and other domain names appear destined to follow.

From what I understand, Andrew Rosener of Media Options has played a pivotal role in getting domain names added to Rally. This morning in a series of tweets, Rosener commented about why he became involved in the project and the value he expects it to bring to the domain name aftermarket: