Atom.com recently enabled its Instant Domain Appraisal tool to show amounts above $1 million. Prior to the change, the maximum appraisal amount was shown as > $1 million. This is a neat change for some who hold 7 or 8 figure assets, but it’s a bit of a vanity feature since an automated appraisal on a domain name at that level is unlikely to have much bearing on its actual sale price.

I am unsure when Atom made the change to its appraisal tool to show figures above the $1 million mark. I was recently using the tool to evaluate a couple of acquisition targets, and it capped at $1 million. When I checked again yesterday, I noticed the change.

When I started my career 20+ years ago, I was a Project Manager at a direct marketing agency and then I became a Marketing Manager at an insurance company. When people asked what I did for work, those two jobs were pretty easy to explain to people.

People have a more difficult time understanding what I do as a domain investor. Oftentimes, when I tell someone out of the domain/tech bubble what I do for work, they don’t really understand. Sometimes, people don’t even know what a domain name is.