When I see the term “finsure,” my immediate thought is that it is a portmanteau of the terms finance or financial and insurance or insure. I suspect that is why Finsure.com sold for $9,750 in 2023 via NameJet expiry auction, according to NameBio.
A company called Finsure, which was founded in 2021, uses the Finsure.us Finsure.one domain name for its business (update: this was my error, but it shows there are numerous companies that use Finsure in branding). This company filed a UDRP against the Finsure.com domain name at the World Intellectual Property Organization (WIPO). According to DomainLeads, there are 46 “Finsure” TLDs registered and 10 of them are developed. This does not include several hundred other domain names that contain “finsure.” In short, it’s a pretty common compound word and not limited to one single company.
The UDRP decision was published this morning. Not only did the domain registrant prevail in this UDRP, but the three member panel also found it was an instance of Reverse Domain Name Hijacking (RDNH). Specifically, the panel found it was a “Plan B” filing whereby a company fails to purchase a domain name and files the UDRP as its “Plan B.”
