
I am sure one of the most popular requests of GoDaddy is the ability to manage inbound purchase inquiries and offers for domain names listed for sale via Afternic. This is no surprise considering this was a major selling point of two companies GoDaddy acquired – Dan.com and Uniregistry.
Afternic just announced self-brokerage capabilities have been enabled for approximately 100,000 people who are members of GoDaddy’s Discount Domain Club’s top tier. I can see this has been enabled in my account, and I am going to test the platform to see how it works for a buyer and seller to get a feel for how it works, how it looks, and the timing of inquiries and responses.
Notably, the sale commission for a successful transaction is the same percentage as it would be if a GoDaddy/Afternic broker were negotiating on behalf of the owner. The advantage (or disadvantage depending on your perspective) is the domain registrant can respond and negotiate in their own style and at their own pace.