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Atom.com – What’s Your Portfolio Value?

Elliot Silver
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I have sold more than a dozen domain names on Atom.com. I also have a few domain names that are currently on LTO deals. I’ve enjoyed working with the platform and have a little less than 10% of my portfolio listed on Atom.

Atom has a section on the user dashboard called “Portfolio Value.” I am pretty sure this is the appraised valuation of all domain names listed on the platform using the automated Atom domain appraisal tool. Based on this comment on X, I think the value is derived by adding the BIN price of all domain names in the portfolio. Not surprisingly, the portfolio value fluctuates frequently.

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Can You Snag a Photo of This Snagged Cab Ad?

Elliot Silver
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Rob Schutz, Founder of the Snagged.com domain brokerage, shared some photos of a new advertising campaign he is running. Snagged.com has a digital advertising campaign running on the top of New York City taxi cabs. Rob shared photos of the ad campaign with an offer for anyone who is able to snag a photo of a taxi with the advertisement:

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NAS.com Reportedly Acquired for $1.25 Million

Elliot Silver
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In a trending video post on X and Instagram, Nuseir Yassin shared that he spent $1.25 million to acquire the NAS.com domain name. Yassin is the Founder of NAS.io, “a platform that empowers creators to earn money beyond the confines of social media,” according to a Jerusalem Post article published in 2023.

NAS.io now forwards to Nas.com, and the company is sporting a new logo that includes the .com domain name within it.

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Manufacturing a Sale on a Name with no Views

Elliot Silver
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I’ve been working on avoiding portfolio bloat as my domain name portfolio has grown. I’ve been more aggressive about buying lower cost inventory-quality domain names, and that means some of these domain names aren’t worth keeping after a few years of not selling. I want to share how this effort helped me close a $1k deal last week.

The first thing I did was sort my Afternic-listed domain names by views. Specifically, I looked for the domain names that had no views at all over 365 days. If nobody is searching to buy a domain name, it’s less likely the domain name will sell. It probably would have been helpful to track this for a longer period of time, but I haven’t so I am left with somewhat limited data over a one year period. I then isolated these names on a spreadsheet.

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Unique Searches as a Renewal Signal

Elliot Silver
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As my portfolio has grown in the last several years, so, too, have my renewal fees. I’ve spent more time and money buying domain names I can add to my portfolio to sell as inventory. I think I’ve done well enough picking out enough quality names that sell that it’s been worthwhile.

A great deal of these inventory quality domain names were either hand registered or bought via the DropCatch domain discount club, where the price is just above the registration fee. I have been more willing to take fliers on these names to build my inventory that I can sell for anywhere from ~$1,000 – $5,000. Preventing portfolio bloat is something I’ve been actively doing as my domain portfolio has grown.

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Tandem Asks: Tandem.Space or TandemSpace.com?

Elliot Silver
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Tandem is a venture backed office marketplace that was in the Spring 2024 batch of YCombinator startups. The company is currently using Tandem.Space for its website, and it also owns TandemSpace.com. That domain name forwards to its website.

In a LinkedIn post over the weekend, Sean Miller, Co-Founder and CTO of Tandem, discussed the pros and cons of both of these domain names. He mentioned that the company has used Tandem.Space for a while, but they are considering a change to TandemSpace.com.

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