DomainInvesting.com

Icon.com was recently acquired for $12 million, according to a LinkedIn post from the startup’s Founder, Kennan Davison. The domain name is being used by a new company branded as Icon, which bills itself as “the world’s first AI CMO (Chief Marketing Officer).”

Icon.com was acquired in a deal overseen by Andrew Miller of ATM Holdings and Hilco Digital Assets, representing the seller, and by Lumis, representing the buyer.

Once DNJournal and NameBio add this sale to their year to date publicly reported domain name sales reports, it will easy move into the top spot for 2025, year to date. I have already added it to the list of recent one word .com domain name sales I maintain on Embrace.com. The sale ranks just below the 2024 $14 million sale of Rocket.com, which was also overseen by Hilco Digital Assets.

Here’s Kennan Davison’s full post about Icon and its brand matching Icon.com domain name:

Last week, Spaceship’s new SellerHub opened for third party beta testing. Participants were limited to larger portfolio operators. Yesterday, CEO Richard Kirkendall announced the launch date for anyone interested in using the platform:

For those that have been asking, Sellerhub will be open to everyone in public beta in just over a week on April 29th.

— Richard Kirkendall (@NamecheapCEO) April 20, 2025

Spaceship’s Seller Hub platform will be open for all Spaceship customers (and others who wish to become customers) on Tuesday, April 29th. Notably, this is still considered a beta period, meaning the company is still making changes and improvements to the platform.

From what I can tell as an observer who wasn’t tried the platform, the SellerHub offers domain investors a platform to negotiate deals with prospective buyers and transact sales. Those buyers are able to find the domain names for sale via the landing pages offered by the SellerHub and through domain search channels at Spaceship and its larger sister company, Namecheap.

At launch, Spaceship has been charging a 5% sales commission for successful deals. Richard told me the commission rate may increase in the future, but it won’t increase beyond 10%.

I would imagine Richard and his team would appreciate receiving any feedback sellers who use the platform may have to improve it or identify any issues that may exist with the platform.

For as long as I’ve known the platform, Atom.com has relied on an “Expert Review Process” to evaluate domain names submitted by prospective sellers. This process, led by a group of experienced Atom sellers, helped accelerate the onboarding of domain names if they received enough positive votes.

That review system is now coming to an end, with Atom shifting to an in-house review process for all submitted domains. The company announced the change in a message to sellers, which I’ve included below.