Icon.com was recently acquired for $12 million, according to a LinkedIn post from the startup’s Founder, Kennan Davison. The domain name is being used by a new company branded as Icon, which bills itself as “the world’s first AI CMO (Chief Marketing Officer).”
Icon.com was acquired in a deal overseen by Andrew Miller of ATM Holdings and Hilco Digital Assets, representing the seller, and by Lumis, representing the buyer.
Once DNJournal and NameBio add this sale to their year to date publicly reported domain name sales reports, it will easy move into the top spot for 2025, year to date. I have already added it to the list of recent one word .com domain name sales I maintain on Embrace.com. The sale ranks just below the 2024 $14 million sale of Rocket.com, which was also overseen by Hilco Digital Assets.
Here’s Kennan Davison’s full post about Icon and its brand matching Icon.com domain name: