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GoDaddy Selling X.CO via Afternic

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In 2010, GoDaddy began using X.CO as a url shortener. Several years later in 2017, the company ceased using X.CO as a shortener. URL shorteners were no longer really necessary, and the company opted to stop using the domain name as a public url shortener.

When Twitter announced its decision to rebrand as X in coordination with the X.com domain name previously acquired by Elon Musk, I wondered if GoDaddy would consider selling the X.CO domain name. The company was no longer using it, and perhaps it would be of considerable value to another company – perhaps even Twitter / X:

.MIL —> .ML is a Cautionary Tale for .CO Operators

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One of the most prominent military news stories kicking off the week is related to misdirected emails as a result of a common typographical error involving domain names. The country of Mali has the .ML ccTLD extension while the US Military operates on the .MIL domain extension. Here’s an excerpt from the Financial Times article covering the news today:

Grain Upgrades to Grain.com

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Last week, I noticed that Grain.com had transferred from Tucows to GoDaddy, and the domain name is now registered using GoDaddy’s Whois privacy service. The previous owner of Grain.com was Digimedia, a company that owns a portfolio of exceptional domain name assets.

When I saw the domain transfer and registrant change in my DomainTools Domain Monitor alert email, I tweeted about the sale and guessed who might have acquired Grain.com:

Check Out This Micco Ad in Miami

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Two of my favorite things are domain names and the Boston Red Sox (with the exception of this terrible, horrible season). My wife and I have a Red Sox season ticket package, and we get to Fenway Park as often as possible.

I was scrolling through Facebook earlier today, and I saw a highlight from the Red Sox game against the Miami Marlins. The highlight was for a Rafael Devers home run, but that is not what caught my attention. Have a look:

Dance.CO Sold for $58,000 to Dance e-Bike Service

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This morning, I read a TechCrunch article announcing a new e-bike subscription service called Dance that was founded by the founders of Soundcloud. The company is based in Europe, and the service will first launch in Berlin. When I read the article, the thing that caught my attention immediately is the company is using the Dance.CO domain name.

What I did not recall when I read the article is that Mike Mann recently announced that he sold Dance.CO for $58,000 in a July 14th tweet:

.CO Registration Deals for 10th Birthday

10 years ago in June, the late and great Lonnie Borck kicked off the launch of the .CO extension by purchasing e.CO at a charity auction for $81,000. Lonnie didn’t know about the auction until the morning of the event, but he drove to New York City to get together for dinner and ended up winning the domain name and supporting one of his favorite organizations. I remember that day like it was yesterday. Lonnie eventually sold e.CO for an undisclosed amount.

The .CO extension officially launched a month after the auction of e.CO, and the registry is celebrating its ten year birthday this month. Over the years, many startups have used and embraced .CO domain names, and the extension has taken off.

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