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Namecheap Introduces Relate – Using Relate.com

Namecheap has acquired some exceptional descriptive domain names. I wrote about the company’s $150,000 acquisition of Cluster.com as well as Wolf.com for $550,000. Namecheap also acquired Poke.com and IZ.com last year. One acquisition I did not write about but noticed in May is Relate.com.

This morning, Namecheap announced a small business-focused suite of tools the company branded Relate by Namecheap. In coordination with this launch, Relate.com forwards to the landing page with these tools on Namecheap’s website. The company did not need to have Relate.com for this suite of tools, but it’s nice to see a valuable generic domain name like this being used.

I reached out to Namecheap CEO Richard Kirkendall to see if he is able to share the acquisition price of Relate.com. If he is willing and able, I will update the article with the acquisition price. Update: Richard told me the price was $95,000 and the domain name was acquired in February of 2021.

The press release announcing Related by Namecheap is below:

Namecheap Takes Action in Wake of “Russian Aggression”

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Namecheap has a large presence in Ukraine, and many of its employees work in offices around the country. A look at Namecheap’s job opening page gives an idea of the breadth of the company’s footprint in Ukraine.

Over the weekend, Namecheap CEO Richard Kirkendall spoke out about the Russian invasion of Ukraine:

Things I Learned About Namecheap Auctions

A couple of weeks ago, Namecheap announced its Namecheap Market, a platform for buying and selling domain names. There are buy it now listings as well as domain name auctions on the platform. I bid on a few auctions, and I won my first auction over the weekend. As a result of winning the auction, I learned a few things that I want to share as an auction buyer.

Most importantly, not all auctions are expiry auctions. I was under the impression that auctions on Namecheap were for expired domain names that are registered at Namecheap. This assumption was wrong. It appears that domain registrants can send their Namecheap-registered domain names to auction on the platform. This adds a couple of elements to consider, including the seller’s control of the domain names and the expiration date of the domain names won in auction.

After winning an auction, I had a bit of difficulty seeing where and how to pay for the auction. My unpaid auction page was blank and there was nothing in my shopping cart. I decided to visit the domain name directly to see if that led me to the payment page, and it had a purchase link I could use. This brought me to the checkout screen, and I was able to pay for the auction. The total price was $49.

Details About Namecheap Marketplace Platform

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In a press release distributed this morning, Namecheap unveiled its domain name marketplace platform for users to buy and sell domain names. In addition, Namecheap will also auction its expiry stream of domain names instead of sending expired domain name to GoDaddy Auctions. The marketplace quietly launched a few weeks ago, and there are now over 300,000 active listings.

From what I can tell, it looks like Namecheap customers can list their Namecheap-registered domain names for sale with a buy it now price or send them to auction. In addition, there’s a section called “Closeout Auctions,” and those appear to be expired domain names that are registered at Namecheap.

Wolf.com Acquired for $550,000

Wolf.com has been acquired by Namecheap for $550,000, according to Namecheap CEO Richard Kirkendall. I was told this half million deal was brokered by Andy Booth. The domain name recently moved into the Escrow.com holding account, and I anticipate it will transfer to Namecheap very soon.

As with other recent domain name purchases made by Namecheap, I was told that Wolf.com was acquired as a corporate asset for a future project. Namecheap also recently acquired IZ.com for $625,000, Poke.com for $150,000, and Cluster.com for $150,000. The company owns quite a few descriptive domain names, including Spaceship.com, Visual.com, and Validation.com (among others).

Namecheap Acquires IZ.com and Poke.com

A little over a month ago, I reported that Namecheap acquired Cluster.com for $150,000 in a private transaction. The acquisition was made by the company “as a brand asset for a future product,” according to Namecheap CEO Richard Kirkendall. I recently learned that Namecheap has acquired two additional high value domain names: IZ.com and Poke.com.

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