TechCrunch just published an article about a $75 million fundraising round for a collectible card startup called Alt. The startup had previously raised $31 million in funding:
— TechCrunch (@TechCrunch) November 11, 2021
For its website, Alt uses the off-brand OnlyAlt.com domain name. An alternative to a keyword brand .com domain name like this might be a brand-match alternative extension. Ordinarily, this would probably be no big deal, but the usage of the Alt.com domain name could pose a unique challenge to the card trading platform.