Reliance Steel & Aluminum Co. has existed as a business for more than 80 years and is publicly traded under the RS ticker symbol on the New York Stock Exchange. The company has a market capitalization of more than $19 billion USD. The company just announced a small but important rebrand. It is now known as Reliance.
In an earnings call covered by Investing.com, the company announced the rebrand along with a change to its website domain name. Reliance is now operating on its new brand matching Reliance.com domain name. The company had been operating its website under the RSAC.com acronym domain name.