I read the Associated Press report today that said the NBA (National Basketball Association) has teamed up with FIBA to launch a European basketball league. Out of curiosity, I checked to see who owns NBAE.com, which I think would be the ideal domain name for a NBA Europe league website.

Whois records at DomainTools show the NBAE.com domain name is registered to the NBA via GoDaddy Corporate Domains.

Rob Schutz, Founder of the Snagged.com domain brokerage, shared some photos of a new advertising campaign he is running. Snagged.com has a digital advertising campaign running on the top of New York City taxi cabs. Rob shared photos of the ad campaign with an offer for anyone who is able to snag a photo of a taxi with the advertisement:

My son plays soccer pretty much year-round. In the Winter, his team practices a couple of times a week, but they don’t have a regular match schedule beyond a single tournament in Florida. To supplement this, he plays for his club’s Futsal team in the Winter. Futsal is a small-sided version of soccer played indoors on a hard court with a smaller and heavier ball.

The biggest news last week was that $70 million acquisition of AI.com, a historic deal brokered by Larry Fischer. The buyer of AI.com was the Founder of Crypto.com, Kris Marszalek. AI.com will feature in a Super Bowl commercial this evening.

This wasn’t the only domain name-related news from Crypto.com last week. The company also announced the launch of a brand called OG, a prediction market platform that operates on its brand matching OG.com domain name. News about the launch of OG was published on the Crypto.com website on February 3.

Fred Mercaldo is a longtime domain name investor, developer, and broker primarily known for working with geographic .com domain names. Fred has led development and sales efforts for numerous geographic domain names that have become brands. In fact, I first came to know Fred when he was operating Scottsdale.com.

Fred’s company is called Geocentric Media, but he is considering a rebrand because his business has expanded beyond geodomain names. As noted in a lengthy post on LinkedIn, Fred is considering rebranding his company’s name to Omni World Media. He asked for feedback about this potential rebrand.

I like Fred’s Geocentric brand name, but I see his point about it being most specific to geodomain names despite expanding beyond that. With that being said, it’s “geocentric” whereby geo is the central theme but not exclusively, so it still works as far as I am concerned. I almost feel like Omni World is too broad of a brand name. Maybe that’s good.

Have a look at Fred’s LinkedIn post, and if you have an opinion one way or another, feel free to share your insights here or there.