Brand Marketing

Jeremy Parker is the Co-Founder and CEO of Swag.com, a business that sells “custom promotional products that people actually want to keep.” The Swag.com domain name appears to have been acquired sometime in 2015, and the company was founded by Parker and Josh Orbach in 2016. I previously wrote about Swag.com and shared a bit of history about the sale of the Swag.com domain name in 2018.

Yesterday afternoon on LinkedIn, Jeremy Parker posted an update on LinkedIn about domain names and the value they can bring to a company:

Over the Summer, I wrote about a major rebrand involving an exceptional one word .com domain name. A company called Payfone rebranded as Prove, and it acquired the matching Prove.com domain name at the time of the rebrand. The company formerly known as Payfone also owned an additional exceptional one word .com domain name – Pave.com.

I read a press release yesterday announcing another rebrand that I found interesting. A startup called Trove, which had been operating on the off-brand .CO domain name, TryTrove.CO, announced a rebrand to Pave. The rebrand announcement came as the business announced that “it raised $16 million in Series A funding led by Andreessen Horowitz (a16z).” Smartly, the company acquired Pave.com in advance of the launch and now has the brand match .com domain name along with the new branding.