Late last year, I detected an ownership change for Alloy.com via the DomainTools Whois Monitor tool. As I reported on Twitter at the time, the domain name was transferred to Tucows under Whois privacy. Alloy.com began forwarding to Alloy.CO, an identity verification platform. Previously, the Alloy.com domain name had been owned by Hearst Communications.
Alloy, the company that operated on Alloy.CO, had recently announced a $40 million Series B fundraising round. At that time, the company had raised a total of $55.8 million in funding since its founding in 2015. It does not appear that the company has raised additional funding since then.
Earlier today, Alloy announced a major corporate rebrand, including a new logo and website. The company discussed the rebrand in a blog post:
Over the Summer, I wrote about a major rebrand involving an exceptional one word .com domain name. A company called 