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Will Alt Remain Alt After Funding?

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TechCrunch just published an article about a $75 million fundraising round for a collectible card startup called Alt. The startup had previously raised $31 million in funding:

For its website, Alt uses the off-brand OnlyAlt.com domain name. An alternative to a keyword brand .com domain name like this might be a brand-match alternative extension. Ordinarily, this would probably be no big deal, but the usage of the Alt.com domain name could pose a unique challenge to the card trading platform.

Facebook Rebrands as Meta; Using Meta.com

A little over a week ago, I read that Facebook was planning to rebrand in a fashion similar to the Google / Alphabet rebrand. The idea behind the rebrand was Facebook CEO Mark Zuckerberg’s promise to plan to turn the company into a metaverse-focused business. The news, as I understand, was first reported by The Verge.

Soon after the article was published in The Verge, speculation began to mount about what Facebook – or perhaps a parent entity would be called. Because a Mark Zuckerberg related entity owned Meta.com already, it would be pretty easy for Facebook to rebrand as Meta. At the time of publication, Meta.com was forwarding to Meta.org, the website for a project called Meta from the Chan Zuckerberg Initiative.

The Domain Name Story Behind Wayfair.com

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Wayfair is one of Amazon’s largest competitors. The publicly traded company (W on the NYSE) has a market capitalization of nearly $25 billion. While Wayfair.com is a major brand name today, the company started out by purchasing and utilizing solid keyword .com domain names and building out websites on them. Ten years ago, the company that had been known as CSN Stores rebranded as Wayfair, and the rest is history.

The move off of individual keyword domain name brands and into one larger umbrella brand turned out to be a prescient decision as Google changes deemphasized the search engine value of keyword matching .com domain names. Instead of smaller websites operating individually, the company wisely chose to operate under an umbrella brand name called Wayfair.

Could Facebook Rebrand as “Meta?”

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Late last night, The Verge published an article reporting that “Facebook is planning to rebrand the company with a new name,” and it could be done in similar fashion to how Google created a parent brand in Alphabet. The article stated that the rebrand is being undertaken “to reflect its focus on building the metaverse.”

I speculated / guessed that perhaps Facebook was the private buyer behind the $149,000 purchase of the Meta.so domain name and if this is the case, perhaps the company could rebrand as Metaso or something along those lines.

“There is so much value in a good domain name.”

Jeremy Parker is the Co-Founder and CEO of Swag.com, a business that sells “custom promotional products that people actually want to keep.” The Swag.com domain name appears to have been acquired sometime in 2015, and the company was founded by Parker and Josh Orbach in 2016. I previously wrote about Swag.com and shared a bit of history about the sale of the Swag.com domain name in 2018.

Yesterday afternoon on LinkedIn, Jeremy Parker posted an update on LinkedIn about domain names and the value they can bring to a company:

Audi Promoting its .Audi Extension

A promoted tweet from Audi showed up on my Twitter timeline today, and the url stood out to me. In the tweet, Audi referenced Progress.Audi. Not only is Audi promoting a domain name using its .Audi extension, but the automaker is also using Progress.Audi for a standalone website:

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