The Boston Globe published an article about Christian Book Distributors, a company that branded itself as CBD before CBD became a household name for the popular and widely used, cannabidiol. The Christian book publisher and distribution company owns the brand match CBD.com domain name. Smartly, the company also owns ChristianBook.com, which it uses for its website. CBD.com forwards to ChristianBook.com.
There was an article published in TechCrunch this morning about a startup called Taster, which announced an $8 million round of funding. Crunchbase shows that this company has now raised $13.1 million in total funding to date. A quick search showed me that Taster operates on the brand match Taster.com domain name.
— TechCrunch (@TechCrunch) June 27, 2019
A company called Massdrop announced a rebrand to Drop, and smartly, the company was able to acquire the matching Drop.com domain name in advance of the rebrand. Here’s why the company opted to rebrand from Massdrop to Drop, according to an article from Christian de Looper who wrote about the rebrand this morning in Digital Trends: