Home Brand Marketing

Brand Marketing

Bird is the Word on Bird.com


According to a DNW article in November of last year, the Bird.com domain name was sold for an undisclosed price to an undisclosed buyer. At the present time, the domain name is registered at MarkMonitor, and the registrant is DNStination Inc., MarkMonitor’s privacy proxy service.

Montblanc Shouldn’t Have Let This Name Expire

I went to sign a purchase agreement using a Montblanc pen I received as a gift. Midway through signing my first set of initials, the pen died. I unscrewed the pen to see what type of ink refill I needed to purchased, and conveniently, the ink type and website domain name were clearly listed on the ink cartridge: MontblancRefills.com.

I visited MontblancRefills.com, and the page did not load. A look at the url bar showed the domain name had redirected to another website. It appears I landed on a zero click landing page. I quickly re-checked to make sure I didn’t typo the domain name, and I had not.

Hallmark Acquires Mahogany.com After Losing UDRP

A little over a year ago, Hallmark filed a UDRP against the Mahogany.com domain name. Not surprisingly, the domain registrant prevailed in the UDRP and was able to retain the domain name. Though I was expecting to see a finding of Reverse Domain Name Hijacking, the outcome would have been the same.

I just noticed that Mahogany.com is now owned by Hallmark Licensing. Using the Whois History tool at DomainTools, I can see that the domain name appears to have changed hands in August of 2021. Mahogany.com is being used by Hallmark’s Mahogany brand. Prior to the acquisition of the domain name, I believe Hallmark had been using a page within its Hallmark.com website for this brand.

“Those Extra 7 Characters Have Felt Restrictive”

A company called SmartyStreets has rebranded itself as Smarty. Smartly, Smarty was able to acquire the brand match Smarty.com domain name in advance of the launch of its rebrand. Smarty announced the forthcoming rebrand in late 2021, and the company’s website now fully resolves at Smarty.com.

In a blog post announcing the rebrand, the company’s CTO shared one of the biggest reasons for why the company felt it was necessary to shorten its brand name:

Seam – New Brand From H&M?

It seems like H&M is getting set to launch a new brand called Seam on the brand match Seam.com domain name. The company promises a “new era of fashion.” Jamie Zoch shared his findings on Twitter this morning:

The Dot-Spanning Brand

If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand name. Spanning the dot with the brand name will help hammer home that the extension is part of corporate branding. This should help reduce consumer confusion when they want to visit the website or connect with the company online.

TechCrunch published an article this morning about a company called A.Team. As you can see, the company is using a .Team domain name and its brand name spans the dot:

Recent Posts

Today is Gonna Be the Day

7
https://youtu.be/6hzrDeceEKc Every day when I wake up, I motivate myself by thinking that today is going to be the day a big sale hits. Domain...

Cash is King: How I am Fortifying My Position

7
Earlier today on Twitter, Rick Schwartz posted something I agree with and want to amplify - cash is king right now: When people start buying...

Why It Pays Off to Keep an Unused Domain Name

0
Back in the day, I collected Kenner Starting Lineup figurines. There was a point, I recall, that some of them has some value. Even...

Raising the Price After Passing on an Offer

1
Earlier this week, I received an offer for one of my domain names via broker. The domain name was listed for sale with a...

Would You Notify a Company of an Impersonator?

7
This morning I received an inbound offer for one of my domain names. The email address used was a person's name @companyname.info. I did...