I was doing some domain name acquisition research yesterday evening when something caught me off guard. When I visited the high value Etch.com domain name to see how/if it was being used, I was surprised about where the domain name took me.

Instead of being owned by a startup or established business with the “Etch” branding, I was forwarded to DollyChildrens.org, the website of Dolly Parton Children’s Hospital.

Sadly, legendary singer Dolly Parton passed away yesterday, as noted on her X account:

Cognition, one of the most high profile AI companies, has acquired its brand matching Cognition.com domain name. According to a post on LinkedIn this morning, the deal was brokered by Lumis:

Cognition․com is with @cognition!

Exact-match .COM for a company that’s been building something incredible. Congrats to the whole team, and thanks for letting us be a part of this moment.

Really solid work from everyone at Lumis!#Lumis pic.twitter.com/Woam6lnb92

— Lumis (@lumis_com) July 29, 2026

Whois records at DomainTools shows the domain name may have changed hands in late May. It had been registered under Whois privacy at GoDaddy and it transferred to MarkMonitor, where it is now publicly registered to Cognition AI, Inc.

The valuable WebHosting.com domain name has changed hands. The new owner of WebHosting.com is Automattic, the company that owns and operates WordPress. I suspect WebHosting.com will become a web hosting platform appealing to operators of WordPress-based websites. For the time being, Automattic has a “coming soon” lander on WebHosting.com.

I read the Associated Press report today that said the NBA (National Basketball Association) has teamed up with FIBA to launch a European basketball league. Out of curiosity, I checked to see who owns NBAE.com, which I think would be the ideal domain name for a NBA Europe league website.

Whois records at DomainTools show the NBAE.com domain name is registered to the NBA via GoDaddy Corporate Domains.

Rob Schutz, Founder of the Snagged.com domain brokerage, shared some photos of a new advertising campaign he is running. Snagged.com has a digital advertising campaign running on the top of New York City taxi cabs. Rob shared photos of the ad campaign with an offer for anyone who is able to snag a photo of a taxi with the advertisement: