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Element AI Does It Better

6

Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it less likely that people will make a mistake when navigating to the startup’s website or sending email to employees. I found an even better example of a company’s wise usage of its ccTLD domain name.

This morning, several tech publications covered the news of a major funding round for a company called Element AI:

Healthy.io Does .IO the Smart Way

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Last night, VentureBeat published an article about a $60 million round of funding for a company called Healthy.io. The healthtech startup has now reportedly raised around $90 million in funding to date:

As you can see, Healthy.io uses the .IO ccTLD for its website. In my opinion, this company is using its non .com domain name in a very smart way.

Extend Shortens its Domain Name by Buying Extend.com

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Extend is a “well funded early stage startup,” according to a tweet from its founder and CEO Woody Levin. The San Francisco-based startup had been using the off-brand HelloExtend.com domain name for its website.

According to a tweet from its founder yesterday, the company has acquired its brand match Extend.com domain name:

Datasafe Rebrands as Destruction.com

4

A Boston-area company announced via press release that it was rebranding its business with a descriptive domain name. Datasafe Information Security, which was founded in 1990 and will be celebrating its 30th anniversary next year, is rebranding as Destruction.com.

Since the company was founded, it’s primary focus of shredding documents has grown beyond paper shredding. The company now offers a variety of destruction services, including electronics, counterfeit or defective products, expired foods, and more. With its expanded focus, I think the Destruction.com branding is stronger and better describes its services.

Kin Secured Kin.com via Microsoft

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I saw a VentureBeat article shared via Twitter about a company called Kin announcing a $47 million round of funding. The company has now raised “over $60 million” in funding. After clicking through to the article, I could see that this insurance startup was using the Kin.com domain name.

Jane.AI Rebrands as Capacity and Gets Capacity.com

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I just saw a tweet from TechCrunch linking to an article announcing that a company called Capacity raised a $13.2 million in its Series B round of funding. In total, the company has raised $23.2 million in funding. The company, which was previously known as Jane.AI, recently secured the brand match Capacity.com domain name.

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Healthy.io Does .IO the Smart Way

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Extend Shortens its Domain Name by Buying Extend.com

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