AI tools can be incredibly useful when marketing domain names, but they also introduce new risks that sellers may not realize. Many of us are now using AI to help sell our domain names. From using AI to generate descriptions and logos on our own and via platforms, it is a helpful set of tools. AI is great, but it can also expose domain names to risks. Attorney John Berryhill has highlighted some of these risks on X, and I think domain investors need to be more aware.
One issue that’s starting to become problematic is the way AI-generated descriptions and logos might unintentionally incorporate signals from existing trademarks, potentially putting your domain listing in jeopardy. AI might associate a descriptive term with a specific industry or business because an existing company has a brand in that industry.