Vanity Fair published an interesting article about Uber and Travis Kalanick, the company’s CEO and founder. If you enjoy reading about startups, you are going to enjoy Kara Swisher’s article, especially if you have used Uber before. The company was first called UberCab, and it later became known as Uber.
As someone who is active in the domain space, one of the most interesting tidbits from the article was regarding the deal the company made to buy the Uber.com domain name, as well as how much it actually cost the company. The acquisition came shortly after the company received a C&D order from the San Francisco Municipal Transportation Agency and the California Public Utilities Commission, which cited the company’s usage of the term “cab” in its name, among other issues.
Here is the deal the company made to acquire the Uber.com domain name, as written by Swisher:



