You’ve probably noticed that I hardly ever post about domain sales. I frequently write about domain names that I bought as well as domain names that I am looking to sell, and there are a number of reasons. Someone asked me if I would be willing to write a post and share some of my recent sales, and I wanted to let you know why I tend to keep that information private.
Here are several reasons why I don’t usually report sales, and why I almost never report sale prices:
1) I don’t want people harassing buyers of my domain names (some people don’t seem to understand the difference between a name like EventPlanner.com and Planner-Events.com and if it annoys me to receive emails, it must annoy others who don’t regularly buy domain names).
2) If a company or a person is in the market to buy great domain names, I’d rather sell them my domain names than have someone else sell them their domain names. I’ve been told that I am a nice guy, but I am not nice enough to give someone else a $10,000 sale when I could have had it.
3) This market intelligence is private and takes away an advantage for my company. I am all for sharing tips and ideas, but I am not going to risk losing out on deals in order to let others get those deals.
4) If someone sees that I am having luck selling a particular type of name, others will try and buy similar names, ultimately driving up the price for me or taking similar names off the market. It’s not always easy selling domain names and this business can be risky, so why add more risk.
5) A majority buyers want their purchase kept private and away from their competitors. I want to protect them, especially because posting boastful articles about what I’ve sold doesn’t serve me or them any good (unless they want that information disseminated). I think I’ve shared enough that people can understand I am pretty experienced when it comes to investing in domain names, and there’s no need for me to show off or boast about sales.
6) Much like any private business owner (and private person for that matter), I have no interest in sharing my income with anyone. I wouldn’t ask a friend how much he or she earns at their job, and I believe it’s tacky to discuss how much I make.
I understand that many large companies post sales reports all the time. Guys like Frank Schilling and Mike Berkens have huge inventories of domain names, and releasing sale prices will only serve to increase the value of their holdings. Likewise, companies like Sedo and Afternic report their sales to boost values and interest in names on their platform.
My company is always buying and maintains a trim inventory, so I don’t want to inflate prices while I am in buy mode. Just look at what happened to 4 letter .com names when the perception was that they are all being bought and are valuable. It serves me no good to announce sales or prices (aside from people offering platitudes and congratulations), and it can only harm my business in the long run.
As much as I try to share information and insight on my blog, I am not going to share when it will harm my business. Being able to make deals in private is one of the advantages of having a private company.