Mexico.com Up For Sale

It’s no secret that I believe exact match .com geodomain names can be turned into profitable businesses. I haven’t had much luck doing this, but I believe exceptional geodomain names like Mexico.com or Philadelphia.com have considerable valuable.

According to a press release (posted below this write up) this morning, the Mexico.com domain name is now for sale, and Boston-based Domain Advisors is the broker for this domain name. Mexico.com is currently developed, and Screenshots.com shows several iterations of the website since 2004. I clicked on a number of the links on the home page, and they seem to mostly take visitors to other websites. Google does show that 480 Mexico.com pages are indexed.

Privacy is currently enabled, so I can’t be sure of the current owner.  There appears to be some type of connection between Vegas.com and Mexico.com. In June of 2012, Vegas.com was listed as the Administrative Contact according to DomainTools  (before it went private). In addition, on the “Our History” page on Mexico.com, it says “Mexico.com is operated by VEGAS.com, a customer-friendly, innovative and comprehensive travel company located in Henderson, NV.” It further states that “Mexico.com and VEGAS.com are part of the Greenspun Family of companies. The Greenspun family has supported and helped Vegas grow for more than 60 years, starting with the publication of the oldest family-owned newspaper in Nevada, the Las Vegas Sun.”

In 2004, a UDRP was filed against the Mexico.com domain name by Consejo de Promoción Turística de México, S.A. de C.V. As he often does, Ari Goldberger successfully defended the domain name, earning a Reverse Domain Name Hijacking finding by the panel.  The Mexico Tourism Board owns and operates  VisitMexico.com.

Listed below are some of the largest publicly recorded geodomain name sales of all time.

• Korea.com – $5,000,000
• England.com – $2,000,000
• Branson.com – $1,600,000
• Russia.com – $1,500,000
• Britain.com – $1,000,000
• Singapore.com – $800,000
• Melbourne.com – $700,000
• Ireland.com -€490,000
• Macau.com – $550,000
• Jerusalem.com – $500,000

Press Release follows:

DomainAdvisors, a leading broker of ultra-premium domain names, announced today that one of the world’s most valuable domain names, Mexico.com,is now available for acquisition. With the fast-growing online travel sector already representing 33% of the overall $1,850 billion travel market, according to the World Tourism and Travel Council, domains like Mexico.com will appreciate in value over time affording built-in asset protection on the buyer’s upfront investment.

On the travel front, The Mexico Tourism Board states that Mexico continues to be a destination of choice for many people around the world and iscurrently Ranked 10th globally in international visitor arrivals. On the business front, “Mexico exports more manufactured products than the rest of Latin America put together,” reported The Financial Times recently. Further, there is an impressive number of tech start-ups emerging from Mexico’s young population — 50 percent of the country is under 29 — thanks to cheap, open source innovation tools and cloud computing. This growth across several revenue producing areas of the country only create added opportunity and potential for the Mexico.com domain name.

“Domain names like Mexico.comhave a strong and memorable branding association and offer significant advantages in terms of pay-per-click (PPC) keyword advertising and search engine optimization (SEO),” said Tessa Holcomb, CEO of DomainAdvisors. “There are only a few names representing the small segment of the domain market commanding a seven-figure price tag and it’s not often one becomes available for sale. Mexico.com is not just a great domain name; it’s is a global brand, making it a truly rare asset and one we’re excited to find the right buyer for.”

For more information on the Mexico.comsale, please contact DomainAdvisors at +1 508 689 9569, ext. 601 or partners@domainadvisors.com for a private consult.