Afternic recently introduced the lease to own (LTO) purchase model for domain names bought via GoDaddy. Domain names listed for sale via Afternic with LTO enabled have been shown to US-based buyers with the LTO options next to the BIN price.
This morning, the company announced two changes to its LTO offering that should benefit sellers:
Lease to Own goes international!
We’re thrilled to share that our Lease to Own integration with GoDaddy is available internationally, supporting Lease to Own purchases from around the world in multiple currencies.
Learn more 👇 https://t.co/Sh12QEYNE4
— Afternic (@afternic) May 1, 2024
Afternic has rolled out the LTO purchase option to buyers across the world. If an Afternic seller has enabled LTO on a domain name that is searched at GoDaddy, the LTO options will be shown to buyers. In addition, the buyer will have the option to pay for the domain name in his or her preferred payment currency.
Another change that was recently made is buyers now complete their LTO purchase through the GoDaddy checkout process. When LTO was first introduced, buyers were sent to Dan.com to complete a LTO purchase. This may have led to confusion and was not an ideal user experience. I imagine there will be a lower abandoned cart rate with this implementation.
At the moment, I have one LTO deal at GoDaddy. The buyer has now made 5 of 12 payments and there is a developed website on this domain name. I have several ongoing LTO deals at Dan.com and have completed several. I am hopeful these two changes will ramp up the number of LTO deals I have at Afternic.
I personally think LTO should drive up business in the domain space. Not everyone can pay the full amount upfront of a domain they want. I personally have closed one LTO with G.D. Have you ever talked about Go Daddy’s unique flaw in their system where someone can put a domain in the cart but not buy it (Not Pay for it) in one of their partners websites cart to be clear and Go Daddy will pull your domain off their site (on hold) for up to 2 weeks and the person who simply put it in the cart never entered any sort of payment information. Huge flaw.
Interesting. Who assumes the FX risk here? Seller or Afternic? Do sellers need to opt in to multiple currencies?
I am confused
Who is leasing who. Afternic or GoDaddy or dan
As I said, unnecessary 3 branding names
Am confused
FREE Tibet
FREE Tibet
FREE Tibet
Better late than never
I think that if the changes they make from Godaddy were real, everything would be better.
In Dan. The minimum is $100 for lease and Afternic is $499
Question is it still the same or how does it change?
Godaddy, I understand from yourselves that according to payment systems, some bad and others regular,
At least they still owe me 100 USD from August 2023, it is little money but the good thing is, according to them, it is already deposited in my bank account when Godaddy has never had it.
Much older now, 72, have 200 /com, 16 mobile apps, all mainstream hidden away. 1 stream of /com’s I own, over 50, only 2 developed = 3 multimillionaires. Non-profit/org’s in place for all individual streams, and much more. When did I buy the 1st domain? before 1992. Offering payment plans, leasing, etc, is good .. provided I am paid in full upfront, otherwise I would and could do it myself. To make it more exciting and to help others I would allow partners, investors, etc.