Stop Looking for End Users & Sell to Other Domain Investors

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Stop!Brian from TeenDomainer.com has a post today that brought up some good points about selling domain names to end users rather than to other domain investors. He is right in some respects, but that isn’t the full picture. My primary clients are and always have been other domain investors, and it makes sense for my business.

If I buy a domain name for $10,000, my goal is obviously to sell it for more than $10,000. I can either try to hit a home run and sell it to an end user for much more, or I can settle for a single and sell it much more quickly but at a lower profit margin. While many people like to hit home runs and make huge sales, it can be more lucrative over the long run to make more domain investor to domain investor sales.

If I sell the domain name to an end user for $20,000, that’s a great 100% profit, but it could take months to move it. However, if I sell it to another domain investor for $12,500 within a week, I now have a profit in my pocket and the ability to buy an even better domain name with that base amount.

Yes – selling to end users can be much more profitable. However, you need to consider your time finding the end user and closing the sale into that equation. I generally find it less appealing to sell to end users as a result. My question for Brian is, how many end user sales have you made, and has it been worth your time? This isn’t a knock, but I have been down that road and generally find that end user sales take up much more time and have a far greater rejection rate.

You Can Start Today and Still Be a Successful Domain Investor

FlipI strongly believe that a person could learn about the domain industry right now, do some research, make a small investment, and make a profit. I don’t think it’s accurate to say that only people who started 10+ years ago can have success in this business. I also don’t think you necessarily need hundreds or thousands of dollars to start.

If I had to start all over again today, and I was only willing to spend $50, I think I could still make a profit. It would certainly take time to make an impactful amount of money, but that is the same as just about everything else.

So how would I start today with $50? I would focus on two things.

1) I would look around to find companies that own a whole lot of domain names in their vertical(s),   and I would see what types of names they own using a Reverse IP tool or by looking at the names that reside on their nameservers. There are quite a number of companies that own hundreds or thousands of long tail domain names, and I would try to find unregistered names that are similar to what they already own. One company that immediately comes to mind is Vacations To Go, although I haven’t sold them any names.

Before registering the names I found, I would do some research to find out who at the company would buy the names. If the company is small, I would contact the CEO. If it was large, I would probably not waste my time. I use the company’s website management page, tools like LinkedIn and Facebook, information on press releases, Whois information, and other sleuthing tools to find the CEO or owner. Once in touch, I would ask if the company is currently buying good domain names. Nothing more, nothing less.

If the person on the management team says the company is buying, I would then register 3 of the best domain names I could find from my previous research. I wouldn’t try to hit a home run and name a ridiculous price on these names. If I paid $10, I would probably offer them for $150/each. It’s a huge profit margin, but not too expensive for the company. It’s also not an amount that would require a lengthy contract or ownership confirmation, which would reveal the recent registration date. He or she will just buy if they like the names. If the company isn’t interested, I would list them on a place like DNForum for $40 just to recoup the investment and move on.

The key is to make sure the domain names make sense and are actually good names that a company would want to buy.

2) I would do geo-keyword research to find unregistered geo profession .com domain names and email people in those professions. I would offer to sell the names for $150/each, again because the price isn’t too high that it would cause someone to take a lot of time to think about. There are a ton of solid names that have been dropping, and I think a person with some time could do well by registering a few and contacting people who are in the field. Many of these types of names were coveted by the professionals in the field, but they were previously owned by large domain companies. You can now buy these names at registration fee, and try to re-sell them at a profit.

Take a look at your local phone book and see what types of urls lawyers, doctors, real estate agents, and other professionals are using, and see if you can find similar names for other cities. I know a large law firm in my hometown that uses NashuaLaw.com as their domain name. I also know there are a bunch of CityLaw.com names unregistered.

There is still a lot of money to be made in this business, whether you started 10 years ago or 10 minutes ago.

Using WhyPark to Create Mini Portals to Sell or Generate Revenue

For SaleI have about 30 CityRealEstateAgent.com and CityRealEstateAgents.com domain names in my portfolio for cities from throughout the United States (such as JacksonRealEstateAgent.com). I listed them for sale in a couple of places, but they didn’t sell to domain investors. They also don’t get a lot of type-in traffic, so the revenue is light. Because they’re very targeted for long tail terms that get searches, the only way I will get traffic is via search, which won’t happen with parked domain names.

This week, I will be working with Craig Rowe of WhyPark to rapidly build sites on these domain names. I plan to use several widgets on the sites, including some provided by Zillow. In addition, I will use the automated content provided by WhyPark, and supplement this with some unique content about each city (I will be working with a copywriter for this). The goal is to get listed in search engines for each search term, which will drive some traffic to the site.

While I don’t anticipate these domain names will make a lot of PPC revenue, I do have an ulterior motive for this project. I plan to email 10-15 real estate agents from each city, offering their related domain name for sale. I will use a version of my end user sales email.

In addition, I will have a link on each page for agents to learn about advertising information. I will offer banners and/or text links, which will be fairly inexpensive for advertisers, but it will be a revenue stream from where there once was none. The only downside is that if I get an advertiser, I can’t sell the name without a problem, so it will have to be enough of a revenue stream to make it worth while.

Assuming the domain names rank well in the search engines because of the unique content, they will have more value to real estate agents. Instead of discussing the theoretical ranking increase for a keyword domain name, I will be able to prove it by saying, “JacksonRealEstateAgent.com ranks higher for the search, ‘Jackson real estate agent’ than your website, despite the fact that you’re a real estate agent from Jackson.

As with everything I do, I will let you know how the sites perform. I will be looking for the following things:

  • Search engine ranking in Google and Bing
  • Advertising inquiries/advertising revenue
  • Domain Sales
  • PPC revenue

WhyPark makes it pretty easy to add widgets and content, but I am going to ask Craig to provide a tutorial later on in the week for dummies like myself who probably wouldn’t be able to figure it out on the first effort.

Photo: http://www.flickr.com/photos/penguincakes/ / CC BY-NC-SA 2.0

Vacation Domain Names for Sale

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I have reduced the prices on my vacation-related domain names by quite a bit, and I would be happy to sell them for even less as a bulk package. The individual prices are below, but I would sell the entire lot for $9,750 (saving around $4,000 off their reduced prices). Some of these domain names have been developed with mini-sites, and I would include those if you are interested.

AthensVacations.com – $2,750
JerusalemVacations.com   – $2,750
TobagoVacations.com – $1,750
DubrovnikVacations.com – $950
SwissAlpsVacations.com – $950
MartiniqueVacations.com – $950
GibraltarVacations.com – $950
DusseldorfVacations.com – $650
SchoolVacations.com – $650
EasternCaribbean.com – $1,450

CatOwner.com – Domain on Sale

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I am selling CatOwner.com, a domain name with a registration date of 1998. Marchex owns the plural CatOwners.com and they also own DogOwner.com as well. Cat owners spend millions of dollars per year on food, medicine, and supplies for their cats. Many love their cats like they love children.

The acquisition price for this domain name is just $1,800. I think this could make a great forum or blog. Multi-venue posting, and first to post “sold” will get this great domain name. The domain name is registered at Moniker.

Geographic Real Estate Domain Names

I am looking to sell a number of geographic real estate and mortgage domain name. Although the market is down, now’s probably the best time to buy domain names like these. All of these domain names are registered at Moniker. The buy it now price for the domain names is as follows:

1 Name: $75/each
5 Names: $65/each
15 Names: $55/each
20 Names: $50/each
All 54 Names: $35/each – $1,890 total (will adjust as names are sold

ChulaVistaRealEstateAgents.com
CoralSpringsRealEstateAgents.com
DavenportRealEstateAgents.com
ElizabethRealEstateAgents.com
FontanaRealEstateAgents.com
HialeahRealEstateAgents.com
JolietRealEstateAgents.com
LaredoRealEstateAgents.com
LewisvilleRealEstateAgents.com
MesquiteRealEstateAgents.com
MidlandRealEstateAgents.com
MurfreesboroRealEstateAgents.com
OlatheRealEstateAgents.com
PalmdaleRealEstateAgents.com
ProvoRealEstateAgents.com
PuebloRealEstateAgents.com
RoundRockRealEstateAgents.com
SantaClaraRealEstateAgents.com
SantaClaritaRealEstateAgents.com
SantaRosaRealEstateAgents.com
ShreveportRealEstateAgents.com
StamfordRealEstateAgents.com
VisaliaRealEstateAgents.com
WaterburyRealEstateAgents.com

BillingsRealEstateAgent.com
ErieRealEstateAgent.com
EvansvilleRealEstateAgent.com
JacksonRealEstateAgent.com
JolietRealEstateAgent.com
LaredoRealEstateAgent.com
OntarioRealEstateAgent.com
OxnardRealEstateAgent.com
ProvoRealEstateAgent.com
RockfordRealEstateAgent.com
SantaClaraRealEstateAgent.com
SimiValleyRealEstateAgent.com
StamfordRealEstateAgent.com
SunnyvaleRealEstateAgent.com
ThousandOaksRealEstateAgent.com
WorcesterRealEstateAgent.com

CarrolltonMortgages.com
GrandPrairieMortgages.com
IndependenceMortgages.com
MesquiteMortgages.com
OlatheMortgages.com
RichardsonMortgages.com
OxnardMortgages.com
RanchoCucamongaMortgages.com
RoundRockMortgages.com
VictorvilleMortgages.com

ArvadaHomeLoans.com
LewisvilleHomeLoans.com
MurfreesboroHomeLoans.com

ConcordHomeLoan.com