I want to share a tip with you that may help increase your email open rate when trying to sell domain names to end user and other buyers.
On a daily basis, I receive quite a few emails from people trying to sell me domain names. More often than not, I’ll have a look at the list and let the person know what I think (or at least whether or not I am interested in buying). One way to be sure that I won’t open an email or look at domain names that are for sale is to include an attachment or a link to a website in order to see what domain names are being sold.
There’s no way that I am going to risk the health of my computer (and security) by opening any type of document or file. It can be as innocuous as a simple text file, but I am not going to open it. Similarly, I am not going to visit a website I don’t recognize, especially if I don’t know the email sender. I assume many people are like me, and many companies have filters to automatically detect and delete emails that have certain types of files.
The average domain investor might have a couple or a few great domain names that are for sale. Some have more and many have less. That said, I would think most people can list their top 5 or so domain names in an email rather than asking the recipient to risk his security by opening a file or visiting an unknown website.
If you want to increase your chances of selling a domain name or a group of domain names, I strongly recommend that you include the names in the body of an email. Even if your email with attachment makes it through a filter, it’s very likely the recipient will simply delete it. Looking through a list of domain names from a random person isn’t worth risking the security of a computer.