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Know When to Reprice Your Assets

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James Booth shared that he sold BoomBox.ai for $59,995:

That sale is impressive in and of itself. I did a bit of searching via DomainTools, and I found something that took me aback. A screenshot of the previous BoomBox.ai landing page from July of 2023 – just 6 months ago – shows this domain name was previously listed for sale on Squadhelp for $9,995! That means James grossed an extra $50k because he repriced it as interest in .AI domain names grew.

GoDaddy DTVS Should Override Fast Transfer

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I keep my portfolio of domain names at GoDaddy, and I have DTVS security enabled on my account. Domain Sherpa wrote about DTVS, but in short, when I push a domain name to another GoDaddy account or someone starts a transfer of my domain name to another domain registrar, I have to approve the change via phone call.

With Afternic’s Fast Transfer service enabled, GoDaddy’s DTVS is overridden. When someone buys a Fast Transfer-authorized domain name through the Afternic network, the domain name is automatically pushed or transferred without the DTVS phone call since the Fast Transfer was previously authorized by the seller.

In light of the ongoing issue with the Fast Transfer authorization emails, I think GoDaddy should allow customers with DTVS to have that override Fast Transfer approval.

GoDaddy Comments on Unauthorized Listing Attempts

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I wrote about the fraudulent domain name sales listing attempts at Afternic that have triggered Fast Transfer authorization emails to be sent to GoDaddy customers over the past few days. This isn’t a new issue, but it seems to be more widespread now than it was previously.

I reached out to GoDaddy seeking comment about this, and a company representative responded to me today with a comment:

My Portfolio by Acquisition Date

One question I am asked quite a bit is about how long it takes me to sell my domain names. This isn’t something I really track, so I usually respond by saying that it can be a week or 10 years – it can be a crapshoot and come down to how motivated I am to sell a particular domain name.

For those who are curious about how long I’ve held names in my portfolio, I did a quick analysis of my inventory this morning to give an idea. Interestingly perhaps, all of the domain names I owned in 2007 and prior aren’t domain names I would sell. For instance, I bought TopNotchDomains.com in 2006 and that isn’t for sale because I am using it for my corporate website.

Here’s an approximate breakdown of domain names in my portfolio by acquisition year:

Watch Out for Fraudulent Afternic Listing Emails

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Last Summer, I wrote an article urging caution to domain investors who might be tempted to blindly approve “Authorize your domain listings” emails from Afternic. If someone fraudulently lists your domain name for sale on Afternic and you click the approval link, it could get listed in someone else’s account without your approval. This could cause major problems down the road.

Andrew Allemann mentioned that he received a fast transfer opt-in email for a domain name he wasn’t selling. I also received an email for MLR.com that I reported to Afternic immediately. Their system had it removed by the time an account manager had a look.

Other domain investors mentioned receiving multiple approval emails:

I believe a third party – or multiple third parties – is creating faulty listings on Afternic en masse. I don’t know what the objective is, but I know the potential damage this could cause if an investor accidentally approves a listing they did not authorize.

If you receive one or more of these emails, be wary. They come from Afternic, but if the emails weren’t sent because you added domain names to your account, someone else might have added them for sale in their account. By clicking the email, you are authorizing a fast transfer.

I believe I was told one work around is to add domain names to your account that you own but aren’t selling and put them as “Not Listed” for sale. People should not have to do a workaround to prevent fraudulent listings, but it was something I was told a while back.

Facebook Shows Brand Popularity

I have always used LinkedIn to get an idea of how widely a brand is used. Knowing this helps me justify a domain name acquisition cost by understanding how many potential buyers there might be for a particular domain name. I have been using Facebook lately to do the same thing, and it has some advantages.

In order to look at home many businesses there are with a specific brand name, I will look at Facebook “pages” results. I have found more businesses and companies use “pages” rather than standard pages. The results would be similar to LinkedIn companies.

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