My Portfolio by Acquisition Date

One question I am asked quite a bit is about how long it takes me to sell my domain names. This isn’t something I really track, so I usually respond by saying that it can be a week or 10 years – it can be a crapshoot and come down to how motivated I am to sell a particular domain name.

For those who are curious about how long I’ve held names in my portfolio, I did a quick analysis of my inventory this morning to give an idea. Interestingly perhaps, all of the domain names I owned in 2007 and prior aren’t domain names I would sell. For instance, I bought TopNotchDomains.com in 2006 and that isn’t for sale because I am using it for my corporate website.

Here’s an approximate breakdown of domain names in my portfolio by acquisition year:

2006: 3
2007: 11
2008: 9
2009: 4
2010: 9
2011: 12
2012: 8
2013: 16
2014: 21
2015: 26
2016: 62
2017: ~100
2018: ~200
2019: ~200
2020: ~300
2021: ~350
2022: ~300
2023: ~150

I started increasing the size of my portfolio in 2017 and beyond. Instead of focusing on names I could sell for high 4 and 5 figures, I started buying more marginal names I could sell in the $5k and below range. The margins are great, but those individual sales don’t move the needle much.

At one point, I had the desire to grow my portfolio by 10x+, but I did not want to put in the time to make that happen. I also think it would be very difficult to ramp up my portfolio to 20,000 or 50,000 without exposing myself to more legal (UDRP / TM) risk and simply more financial risk having to continue buying quality domain names.

Over the last couple of years, I have been doing a better job of letting domain names expire if I have lost hope for them. A domain name I acquired in 2010, for example, that has no traffic and hasn’t received a single inquiry, may be easy to let go instead of renewing it forever. There are many considerations I make – like the number of TLDs registered in the keyword – before I let a name expire.

I am content with the size and makeup of my portfolio right now. I am always buying and selling, but I suspect my portfolio will grow moderately over the next year.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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