Facebook Shows Brand Popularity

I have always used LinkedIn to get an idea of how widely a brand is used. Knowing this helps me justify a domain name acquisition cost by understanding how many potential buyers there might be for a particular domain name. I have been using Facebook lately to do the same thing, and it has some advantages.

In order to look at home many businesses there are with a specific brand name, I will look at Facebook “pages” results. I have found more businesses and companies use “pages” rather than standard pages. The results would be similar to LinkedIn companies.

Facebook pages, though, are less “professional” in a sense. It’s not always official businesses like LinkedIn companies tend to be. What this means is smaller mom and pop businesses – perhaps those operating less formally – are more likely to have a Facebook page than a LinkedIn page. After all, these businesses can sell things more readily on Facebook than LinkedIn.

One nice advantage of Facebook over LinkedIn is that I can see when the company last posted something. I think Facebook and LinkedIn are both littered with listings of defunct businesses. Clicking through to a Facebook page, I can see the last time a post was shared and how often that page previously posted. A business that posted once a week for 2 years that stopped posting in 2015 is probably no longer operating.

LinkedIn is still a great tool to learn about companies, but I have been using Facebook for this quite a bit.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

  1. I’ve done some of the same with Facebook and trying to determine if a business is still “alive” or not before buying a related domain. 👍

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