I regularly visit my Afternic control panel to look at search numbers. I think it’s helpful for me to understand which domain names are getting searched at GoDaddy and how much they may be in demand. Afternic currently shows the GoDaddy search volume for listed domain names in 30, 90, and 365 day increments, as well as by unique and total searches.
I think this data is helpful. I think it is particularly helpful when I see a domain name have a high total search volume but a smaller unique search volume. To me, this indicates that one prospective buyer is searching for one of my domain names multiple times. This could, in turn, get me to add a BIN price, enable or add length to the LTO term, or raise/lower my BIN price depending on the situation.



