deBridge is a “cross-chain interoperability and liquidity transfer protocol” startup that has operated on the deBridge.Finance domain name. As one might have imagined, the company pined for its brand matching deBridge.com domain name, but it did not have any luck trying to acquire it – or even receiving a reply to its inquiries and offers.
That changed this past Spring when the company was able to acquire deBridge.com in an expiry auction on NameJet. The company acquired deBridge for $50,999. In a long post on X, deBridge Co-Founder Alex Smirnov detailed the efforts he went through to try and acquire the domain name, and he shared how the domain name was ultimately acquired.