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Atom Hiring Manager of Registrar Operations

Elliot Silver
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Last month, Atom.com announced that has become an ICANN accredited domain registrar. In the blog post announcement, the company briefly shared its big vision for its registrar, which entails offering tools for buyers and sellers to maximize the potential of their domain names.

One thing Atom is going to need is an experienced person who is an expert at domain registrar operations leading this division. Atom is looking to hire that person, and it posted a job listing for a Manager of Registrar Operations.

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Jason Calacanis Acquires Begin.com (Update)

Elliot Silver
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Serial entrepreneur and investor Jason Calacanis announced the recent acquisition of Begin.com. Jason didn’t share the acquisition price, but he did mention this is a “$1m+ domain name.”

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My Fear with AI Logos

Elliot Silver
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TonyNames shared an image on X that illustrates a fear I have had with respect to AI generated logos for domain names listed for sale:

The DeepSeek logo may be problematic, but it was surprisingly not caught by the domain name seller or platform. My concern is with lesser known brand names.

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Bought for ~$10k in 2023, Finsure.com Saved in UDRP

Elliot Silver
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When I see the term “finsure,” my immediate thought is that it is a portmanteau of the terms finance or financial and insurance or insure. I suspect that is why Finsure.com sold for $9,750 in 2023 via NameJet expiry auction, according to NameBio.

A company called Finsure, which was founded in 2021, uses the Finsure.us Finsure.one domain name for its business (update: this was my error, but it shows there are numerous companies that use Finsure in branding). This company filed a UDRP against the Finsure.com domain name at the World Intellectual Property Organization (WIPO). According to DomainLeads, there are 46 “Finsure” TLDs registered and 10 of them are developed. This does not include several hundred other domain names that contain “finsure.” In short, it’s a pretty common compound word and not limited to one single company.

The UDRP decision was published this morning. Not only did the domain registrant prevail in this UDRP, but the three member panel also found it was an instance of Reverse Domain Name Hijacking (RDNH). Specifically, the panel found it was a “Plan B” filing whereby a company fails to purchase a domain name and files the UDRP as its “Plan B.”

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“What Makes This Domain Name Valuable?”

Elliot Silver
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As Aziz noted this morning on X, GoDaddy has added an AI feature to its for sale landing pages, allowing prospective buyers to get additional insight into why a domain name is valuable. On the right side of GoDaddy “for sale” landers, there’s an “Ask AI” button visible.

Clicking the button opens a pop-up window with a pre-populated question, What makes this domain name valuable? Clicking the prompt draws an AI-generated response from the tool emphasizing some of the unique traits of the domain name.

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Why Some Companies Won’t Sell a Domain Name

Elliot Silver
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For domain investors and entrepreneurs, it can be frustrating to come across a company that owns a valuable domain name that isn’t being used, but the company won’t consider selling it. It might seem like a missed opportunity for the company to sell an unused valuable asset, but there are reasons behind this.

Here are some of the most common factors that explain why some companies simply won’t sell a domain name regardless of the offer or buyer’s interest:

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