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Capturing an Eye Catching Domain Name

Elliot Silver
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Have you ever stopped what you were doing to take a picture of a domain name? Maybe you passed a billboard while driving on the highway and went completely out of your way to pass it again and take a picture. Perhaps you were taking a walk in the city and you saw a domain name that made you stop and whip out your phone.

I probably have dozens of photos of random signs, billboards, and other advertising materials with interesting domain names. Most of these are exceptional domain names that caught my attention, but there are plenty of images of cringy domain names that I don’t understand how any business with common sense would consider using. Sometimes I write about these domain names – like Direct.com – and sometimes I share elsewhere.

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Multiples on Domain Investments: 10 Recent Afternic Sales

Elliot Silver
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I would say the two most commonly asked questions I receive about domain name investments are related to the amount of time I hold my domain names and the multiples I get on them.

I think there is a common school of thought that a 10x multiple is what people seek, and I don’t entirely agree. On low cost inventory acquisitions, I might shoot for 20-100x multiples, and on higher valued domain names, I might seek 10x more or less, but I might take 2x depending on how long I’ve held the domain name, how much interest there has been in the domain name, how many prospective buyers I see, and my desire to add cash to the coffers.

I have come across multiple multiple conversations lately, and I thought I would illustrate multiples by sharing my last 10 recent sales made on Afternic along with the price I paid to acquire the domain name.

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Lsland.com Typo Auction on GoDaddy into the 4 Figures

Elliot Silver
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The Lsland.com domain name is in an expiry auction on GoDaddy Auctions. There are several bidders competing for this typo domain name, and the high bid is $1,010. Peter Askew highlighted this on X earlier this morning:

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Dan.com is Done

Elliot Silver
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The time finally came. Dan.com has been completely shuttered by GoDaddy.

The innovative platform was acquired by GoDaddy in 2022. It was operated independently for a short period of time, and the platform was absorbed by GoDaddy and Afternic. Earlier this year, it was announced that Dan.com would close down over the Summer, and that time has come.

If you visit Dan.com now, you will be forwarded to Afternic with a Dan.com tracking url.

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An Active Credit Card Doesn’t Solve Business Continuity

Elliot Silver
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Domain investors with valuable domain name assets need to have a solid business continuity plan. Simply having domain names on auto renew connected to an active credit card with a far out expiration date doesn’t solve the issue of domain name renewals in the short term.

In order for a credit card to continue functioning, monthly payments need to be made. Monthly credit card payments can be set to auto-pay, so domain names continue to be renewed and the credit card is automatically paid each month. However, in order or all of that to work, there needs to be enough cash in the connected bank account to cover the bill each month.

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NamesCon Warns of “Room Poaching”

Elliot Silver
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A week or two ago, I received an email about hotel reservations for NamesCon. The email stood out to me because it was sent to my Embrace.com email address rather than an email I used for registration. When I saw the email wasn’t from NamesCon, I marked it as spam and deleted it.

This morning, NamesCon organizers sent out an email to its mailing list warning of something called “room poaching.” I presume it was in response to a third party emailing NamesCon attendees or people who they believe would be attending NamesCon in November in Miami.

Here’s what NamesCon wrote:

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