Timing is critical with domain name sales. I may have a domain name for 10 years, let it expire, see it picked up by another investor, and it sells within a week. It’s that idea that keeps me renewing domain names I might otherwise consider dropping. A domain name may not be in demand until that one buyer wants it. This business can feel so random sometimes.
One thing I’ve heard and probably experienced is that some domain name buyers pay close attention to domain name pricing. They will track a domain name over the years and hope to buy it at a better price. That sometimes doesn’t come, but they’ll periodically check on a domain name. If they see the price drop to a comfortable level, they may purchase it right away.
When buying domain names at auction that were previously owned by an investor, it may be helpful to see the price at which it was previously offered. Perhaps the domain name had been overpriced and the prior owner didn’t lower the price to try and induce a sale. Offering the domain name for sale at a lower price point may bring a buyer to the table.
There are two ways that could be helpful in finding old pricing. The first is Archive.org – if the seller had the domain name for sale with a BIN landing page. If so, you can look back at the history of the domain name to see the price at which it had been offered. ExpiredDomains.net also has some pricing history for domain names that were listed on platforms like Sedo.
Seeing the previous prices can be helpful in setting the price post acquisition. If I see a domain name had been listed for $10k, I might set the price just below $5k to see if that helps move the domain name. Of course, the price I set also depends on how much I paid. In fact, some of this pricing research is done prior to my acquisition.
Timing is critical with domain names, so pricing may not have even been a factor. However, I have to believe if a domain name was listed before at a high price, perhaps a lower price will help me close a sale.
Hello, sometimes it doesn’t work Archive org shows error for hugedomains landers.
That is 100% true. I always track domains and I’ll wait years to see how the price fluctuates, unless I really want the domain bad enough. I purchsed 3 domain names by tracking them and bought them at a 50 percent hair cut.
Several others have only increased between 5 – 10 times in price. I still track them to see if they drop in price. I check on the domains infrequently throughout the year, because when you guys see someone viewing your domains too often you increase the price. We, buyers are playing chess too, you guys aren’t the only ones.