GoDaddy did not have a Super Bowl commercial this year (probably a good thing because of the audience size), but the company is set to embark on a new advertising campaign, “Make the World You Want.” This campaign starts airing on television tomorrow. Here’s the first television commercial, which GoDaddy shared earlier this morning:
The campaign will feature six people who are well-known in their field and have made a positive impact on the world and in their business. The individuals who will be starring in the ad campaign are:
- Ayesha Curry
- Lyn Slater
- Tyson Toussant
- Dan Peterson
- Paloma Teppa
AdAge wrote about GoDaddy’s new advertising campaign earlier today. Here’s an excerpt with their take on the strategy behind it:
“The campaign continues the brand’s steady push over the last few years to target its marketing more tactically to a diverse base of consumers with different needs, highlighting the various tools GoDaddy offers while promoting a message of empowerment.”
GoDaddy aims to show that the company “is empowering and celebrating makers to change their world if it doesn’t quite fit them.” All of these individuals are GoDaddy customers, and the idea is to show that GoDaddy’s tools allow its customers to excel online.
Keep an eye out for the television commercials beginning tomorrow.