GoDaddy has been an off and on Super Bowl advertiser for many years. Some might attribute a great deal of the company’s early growth and success to its prominent and controversial Super Bowl commercials. For many years, GoDaddy commercials were a fixture during the Super Bowl, but the company took a break several years ago, and they have been advertising sporadically since then.
GoDaddy had a Super Bowl commercial in 2017, passed on advertising in 2018, and will not be a Super Bowl advertiser once again in 2019, I have confirmed with a company representative.
As a domain investor, I always enjoyed seeing GoDaddy advertise in the Super Bowl, even if the commercials made me cringe. People often relate what I do as a domain investor to what GoDaddy does, and I am pretty sure the Super Bowl advertising campaigns helped bring more prominence to domain names and the business of domain name investing.
GoDaddy has changed quite a bit over the past several years. The company is now publicly traded and accountable to shareholders. Since the early Super Bowl advertising days, there is new ownership and new management at the company. The company has effectively “grown up.” GoDaddy still does a ton of advertising and event sponsorships, but there will be no Super Bowl ad during the New England Patriots game (against the Rams, this year) on Sunday.