Darpan Munjal is CEO of Atom, the domain name sales platform that recently rebranded from Squadhelp. Following the platform’s rebrand, there has been a lot of public and private commentary about sales on Atom.
One of the things I like and appreciate about Darpan is his willingness to share insights and information. Yesterday afternoon, Darpan responded to some of the questions and commentary that has been posted by others related to the rebrand and sales conducted on the platform.
To make it easier to follow along – and for those who are fortunate to not be on X, I have embedded Darpan’s commentary below:
There have been a few discussions on X recently regarding sales on Atom. I strongly believe in open and transparent communication, so I’m sharing my overall thoughts here along with responses to some specific concerns 🧵⬇️
— Darpan (@darpanmunjal) May 2, 2024
First and foremost, even though we had a VERY strong Q1 in sales, the overall market demand in 2024 has been somewhat inconsistent. While January saw a strong start, the recent months, especially April, were a bit slower. This trend is not unique to our platform. We closely…
— Darpan (@darpanmunjal) May 2, 2024
Not all issues are macro/economy related however. We also tested some new marketing approaches recently that didn’t work as expected. In March, we incorporated a new conversion metric to train marketing platforms (i.e. Google, X etc) with a goal to improve our overall Ad…
— Darpan (@darpanmunjal) May 2, 2024
There has also been a significant shift in buyer preferences for the kinds of domains they are looking to acquire. For example, AI focused use cases are in very high demand, however few other industries and keywords are not achieving the same level of interest they used to see in…
— Darpan (@darpanmunjal) May 2, 2024
I am also a strong believer of testing multiple platforms. If you are not achieving good success at Atom, I encourage you to test other platforms. One thing to keep in mind is that there can be a significant variability from month to month.
To effectively test this, split your…
— Darpan (@darpanmunjal) May 2, 2024
I also expect that for the next couple of weeks, we may continue to see higher than usual instances of buyers discovering domains on Atom but choosing to purchase them directly through their preferred registrar.
This is somewhat expected due to the newness of the Atom brand and…
— Darpan (@darpanmunjal) May 2, 2024
I would also like to address some specific comments I recently read.
Is Atom shifting it’s focus to ultra premium domains?
There is no shift in our focus. The Ultra-premium marketplace has been a very positive, strategic addition and is performing extremely well. However our…
— Darpan (@darpanmunjal) May 2, 2024
What’s ahead?
We will be ramping up our next stage of marketing soon, which will greatly increase our reach. This includes large scale brand awareness campaigns which will reach a much wider audience of entrepreneurs.
We are also working on building a distribution channel and…
— Darpan (@darpanmunjal) May 2, 2024
For whatever it is worth, I have 124 names listed for sale on Atom right now. I closed one sale and have one ongoing Lease to Own (LTO) sale in progress. I had one other LTO deal, but it was canceled after the second payment.
Never put your all your eggs in one basket. #1 rule in Investing. Same goes for domain Investing. Diversification…
@Mark –I put all my eggs$$$$ in one big basket… all my money into Microsoft stock in 1995
so far none of the eggs have been broken and most of them have been hatched to produce more $$$$$
Money cannot buy happiness- Money cannot buy good health— who the F says that??
Money buys happiness and good health.
Bulls but money get pay for my penis enlargement surgery which would make my wife happy. Happy wife=Happy life