After selling over $1.5 million worth of domain names in its inaugural domain auction held at the end of 2013, Heritage Auctions has opened up bidding for its second domain auction. HA sought domain name submissions for this domain auction in December and January.
There are just over 100 domain names listed for sale in this auction. According to Aron Meystedt, the Founder and Director of the Intellectual Property Division of Heritage Auctions, the list of domain names was chosen with a specific goal in mind. Aron commented, “the ultimate goal is to build this division to where our client base of over 850,000 affluent buyers is excited about domain names.” As a result, many of the domain name categories are related to departments on the HA.com website, including coins, currency, art, wine, comics, metals, and other categories with affluent buyers who bid on HA auctions.
Two of the more interesting auction lots are DEC.com and Digital.com. DEC.com was one of the first registered domain names. Both of these assets are now owned by Hewlett Packard, but they had been owned by Digital Equipment Corporation, which was acquired by Compaq, which then merged with HP in 2002.
The live auction will take place on April 9th at 2PM Central US time. Unlike the last auction, online bidding is the only way to place bids in this auction. Unsold domain names will be moved to a silent auction for 30 days following the live auction.
Here’s the list of domain names that are up for auction. They are listed by category rather than in alphabetical order or by price:
Generic Branding Assets:
NicotinePatch.com and NicotinePatches.com
WinterCoats.com and WinterJackets.com
Coins, Currency and Collectibles:
MercuryMan.com plus Comic IP