After selling over $1.5 million worth of domain names in its inaugural domain auction held at the end of 2013, Heritage Auctions has opened up bidding for its second domain auction. HA sought domain name submissions for this domain auction in December and January.
There are just over 100 domain names listed for sale in this auction. According to Aron Meystedt, the Founder and Director of the Intellectual Property Division of Heritage Auctions, the list of domain names was chosen with a specific goal in mind. Aron commented, “the ultimate goal is to build this division to where our client base of over 850,000 affluent buyers is excited about domain names.” As a result, many of the domain name categories are related to departments on the HA.com website, including coins, currency, art, wine, comics, metals, and other categories with affluent buyers who bid on HA auctions.
Two of the more interesting auction lots are DEC.com and Digital.com. DEC.com was one of the first registered domain names. Both of these assets are now owned by Hewlett Packard, but they had been owned by Digital Equipment Corporation, which was acquired by Compaq, which then merged with HP in 2002.
The live auction will take place on April 9th at 2PM Central US time. Unlike the last auction, online bidding is the only way to place bids in this auction. Unsold domain names will be moved to a silent auction for 30 days following the live auction.
Here’s the list of domain names that are up for auction. They are listed by category rather than in alphabetical order or by price:
Generic Branding Assets:
NicotinePatch.com and NicotinePatches.com
WinterCoats.com and WinterJackets.com
Coins, Currency and Collectibles:
MercuryMan.com plus Comic IP
What a stupid sellers list so great names for such low prices..? I hate HA auctions, as it negatively affect domain values. LL.com valued for $250k only? Cola.com valued for less than 100k? Seriously? Guys, tell me, if you owned those names, would you sell it for that cheap money? Would you? And don’t forget to calculate huge commission that is paid by buyer and seller as well. What a BS!
Would I be happy? Depends what I paid.
If I bought Cola.com for $30k last month, I’d be happy to flip for $100k.
…and that is wrong! If your logic applies for hand registered domain names such as Whisky.com or eBet.com, then we would be trading domain names for up to $500. Selling under market value is stupid. Period.
I think that is the prerogative of the domain owner / investor.
As someone who regularly buys domain names on the aftermarket, I like paying below retail price.
Auctions like these bring a liquidity event for the domain owner. For people who do this for a living, I need to have liquidity and know that I can profitably sell my domain names.
Cashing out a property under its market value is not an investing, but just trading for living. I am not sure which category you belong to.
I don’t really care what category it is I guess…
Check whois for LK.com, Cola.com, etc… You see there Cayman Islands (tax free), or Whois Protection information listed. No serious party there. Hidden identity, hidden income.
I think you should probably be careful about unfounded accusations like that.
These are opening bids. Reserves ranges will be posted about 7 days prior to the auction start. While HA stated some will be no reserve, I’m certain some of these will have reserves well above the opening bid.
Is Mike on domain ‘roids?
How can you be that upset over a list of domains to be auctioned without even knowing what the reserves are…
@Tony – I was referring to valuation – see HA auction site – you will see it there…
There will be assumably more eye balls this time around,
hopefully new investors, I doubt there will be end-users… as a rule a thumb when a Big Tuna wants your domain they will contact you directly either themselves or via a Stealth service, by now most semi-sophisticated potential buyer knows of the WHOIS service.
Best of luck to Aaron.