I just read a press release from Heritage Auctions with an update from last month’s inaugural domain name auction. The company announced that MutualFunds.com, QR.com and Dayton.com have all been sold. Deals for these three domain names were completed after the conclusion of the live auction. The total revenue generated by the HA domain auction stands at over $1.5 million, not including the 15% buyer’s fee.
The live auction generated an unaudited sales total of $419,970, with 26 out of the 68 domains sold during the event. The leading sales were on Animation.com, XZ.com, and Hemisphere.com.
The auction house did not disclose the sale price of MutualFunds.com or any of the names that were sold after the auction concluded. Prior to the live auction, MutualFunds.com had a reserve price of $1 million, QR.com had a reserve price of $200,000, and Dayton.com had a reserve price of $50,000. Based on the updated sale total, it appears that HA was able to get close to the reserve prices.
Aron deserves a congratulations for his work in closing these deals. He clearly made the right connections either before or after the auction, and I am sure he worked closely with the sellers and buyers to come up with an agreeable price for both parties.
I am looking forward to the next live auction, and I will certainly consider offering up a couple of my domain names if given the opportunity.
Press Release is below:
NEW YORK – The domain name MutualFunds.com found a new home, selling for an undisclosed amount to an anonymous buyer, after initially crossing the auction block as part of Heritage Auctions’ inaugural Domain Name & Intellectual Property Signature ® Auction, which has recorded well in excess of $1.5 million in total sales so far since the live event in New York on Nov. 21.
“While we cannot reveal the details of the transaction, we can say that the seller was seeking an offer in the $1 million range plus 15% Buyer’s Premium,” said Aron Meystedt, Founder and Director of the Domain Names and Intellectual Property category at Heritage, “and that both buyer and seller are very pleased with the negotiated deal.”
In addition to the marquee lot, the auction has also seen several more significant post auction buys on premium Domain Names, including QR.com and Dayton.com, joining key names like XZ.com, Animation.com, Hemisphere.com and BusinessPhones.com, which all sold during the live auction.
The auction in New York in November marked the first time that a major, mainstream auction house entered the market for domain names.
“All things considered, we thought the live event was a relative success,” said Meystedt, “and the enthusiasm we’ve seen post-sale, with the high-end transactions that have taken place, points to the emerging confidence that Domain veterans, new investors and end users are placing in the category and in the Heritage Auctions platform.”
Heritage Auctions is the largest auction house founded in the United States and the world’s third largest, with annual sales of more than $800 million, and 800,000+ online bidder members. For more information about Heritage Auctions, and to join and receive access to a complete record of prices realized, with full-color, enlargeable photos of each lot, please visit HA.com.
Want to get the up-to-the-minute updates and breaking news stories about Heritage Auctions? Get them as they happen at: HA.com/Twitter; Facebook: HA.com/Facebook. To view a complete archive of Heritage press releases go to: HA.com/PR. To link to this press release on your blog or Website: HA.com/PR-2222.