NameJet: “Big Changes are Coming”

On Friday afternoon, NameJet announced that some major changes are coming to the auction platform. The changes were outlined on a splash page, and include the following:

  • New look and feel
  • New process to place backorders
  • New option to remove backorder if you lose an auction on specific domain
  • New download file type choice of CSV or TXT
  • New way to pull Last Minute Board
  • And many others

Leonardo Dicaprio About to Lose His Domain Name (Update)

LeonardoDicaprio.com is the most valuable expiry domain name on the daily auction lists I receive. Created in 1997, LeonardoDicaprio.com expired in early October of this year. The domain name is currently registered at Network Solutions, and it will be sent to auction at NameJet if it is not renewed immediately. As I am sure you know, Leonardo Dicaprio is a highly regarded American actor.

Using the Whois History tool at DomainTools, I can see the domain name was previously registered to Birken Interactive Studio, Inc. According to an article on ZDNet from 1999, this company is “the production company established by Leonardo DiCaprio.” The registrant email address for this domain name is through the LDCFoundation.org domain name. This domain name is used by the Leonardo Dicaprio Foundation, a non-profit organization connected to Mr. Dicaprio.

NameJet Auctions Extended to Today

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If you were bidding (or trying to bid) on any auctions at NameJet yesterday, you should note that all auctions have been extended to today due to a “technical issue.” I wasn’t competing for any names yesterday, but the issue was brought to my attention by Kefah Makhamreh on Twitter:

Recognizing the issue, NameJet opted to extend auctions that were supposed to close yesterday. There’s a note on the NameJet website homepage:

“Technical Difficulties” Cause NameJet Auctions Extension

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When I went to review domain names on NameJet last night, I was unable to do so because of a maintenance notice on the website. According to a message on the back-end of the platform, there were some “technical difficulties” on NameJet yesterday. As a result, some of the auctions that ended have been extended to today.

Here’s the message I see on my NameJet control panel:

Millionaires.com Sold for 6 Figures in NameJet Auction


The Millionaires.com domain name was up for auction today on NameJet. The auction had a reserve price between $10,001 – $25,000, and it easily surpassed its reserve price. Millionaires.com sold for $127,222. There were 198 bids placed from 185 bidders.

NameJet Now Offering Text Message Auction Updates

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NameJet sent out an email to auction customers this morning announcing they can sign up for SMS/Text Messaging alerts for auctions. Customers will be able to sign up to be alerted via SMS / text on their mobile device for a variety of auction updates.

Customers can receive alerts for the following NameJet auction updates: