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Double Check Your Spelling When Bidding on Domain Auctions

This should go without saying, but it’s always important to double check your spelling on drop auctions. I am a bidder in the CognitiveBehavorialTherapy.com auction on Namejet, which ends this afternoon.There are 38 bidders in this auction that has 47 bids.

According to Wikipedia, Cognitive Behavioral Therapy (commonly referred to as CBT) “is a psychotherapeutic approach that aims to solve problems concerning dysfunctional emotions, behaviors and cognitions through a goal-oriented, systematic procedure.” I am familiar with the term because my wife is studying this as she earns her Psy.D in Clinical Psychology (she’s in her 4th year of 5 years).

While thinking about the value of the domain name, I copied and pasted it into Google, and the first result was Google’s question, “Did you mean: “Cognitive Behavioral Therapy”‘? Of course, that’s what I meant, but it also means that the domain name is a typo. Sometimes typos can be good, but since this is such a long domain name as is, a typo like this is probably not worth a whole lot.

Had I not done the Google search and simply relied on the mentality of crowds (there are 38 bidders, so it must be good), I would have probably bid much more for it without consideration for the actual spelling. As I started this blog post, you should always check the spelling of a domain name before bidding to save on what could be an expensive mistake.

Some Sunday Thoughts

It’s another lazy(ish) Sunday, and here are some things I am thinking about today. Hope you have a great afternoon!

  • Does anyone know of a tool/script that I can use to analyze names at Snapnames and Namejet? Specifically, I would like to load a list of names (10,000 or more) into the tool, and it will spit out the GAKT exact matches, # of results in Google, # of advertisers in Google for that keyword, Average PPC for the term, and Ovt for the domain name as of the last update? I’d imagine it would require someone knowledgeable about programming and Google.
  • For those who don’t know (some people asked in a previous post) GAKT stands for Google Adwords: Keyword Tool, and it can be found in your Adwords account. I only use the exact match searches to get an idea about how many people are looking for those keywords. It’s not an indicator of type in traffic to me, but it does show how many people are looking for information about that topic every month.
  • I am very thankful that the earthquake in Chile and subsequent tsunami action seems to have relatively limited casualties. I have a friend who has been traveling to Chile and I heard from him today (he wasn’t there). Glad that he wasn’t impacted.
  • I hope this doesn’t come off as “jerky” but I want to give a quick tip when registering domain names. Any name could be developed into just about anything. When buying names, think about whether you will spend the time to develop it or whether someone else will realistically pay you for the rights to do it. I would much rather own one good name that I bought for $2,500 than 300 newly registered names. If you don’t end up selling them, you’re just going to double your carrying costs the next year.

Responsibility of Auction Houses & Domain Registrars Regarding Legal Threats


As many of you read yesterday, the non-profit organization, Goodwill Industries International has sued the owner of Goodwill.com for alleged trademark infringement, after he won the name in a Namejet auction for north of $55k. This doesn’t come as a surprise to me at all. Case in point, one of my clients was a bidder in that auction, and when it was in the $25,000 range, he asked my opinion on the value. My reply was, “there’s a thrift shop like salvation army… could be TM risk if monetized that way.”

The surprise to me in this situation was actually what was found in the lawsuit pdf (also found on DNW). According to Goodwill Industries’ complaint, “Upon learning of the auction from Radia Holdings, Goodwill contacted the registrar of the domain name, Network Solutions, to attempt to prevent the auction from going forward, but was unsuccessful.”

Whether Network Solutions passed this information to its partner Namejet is something we probably won’t know. It also might be possible that the information may not have been sent through the appropriate channels at Network Solutions, and the issue died in the customer service queue. Whatever the case is in this situation, it bothers me that Goodwill Industries claims that Net Sol had information that would have rendered this domain name even more risky for a domain investor to monetize.

I read a post on Namepros where Snapnames VP of Engineering, Nelson Brady reached out to bidders on the JeniferLopez.com auction to inform them that Snapnames had received a notice from Jennifer Lopez’ lawyer regarding the name. Although the domain name later appeared to be registered to “domainqueue@gmail.com,” a company allegedly linked to bidder Halvarez, one has to wonder if Snapnames had or has a policy of informing bidders of potential legal threats.

As far as my client recalls, he didn’t receive any notice from Namejet while bidding on Goodwill.com. Of course one could argue that there are plenty of proper uses for Goodwill.com that would not infringe on Goodwill Industries’ trademark. Why would Namejet or other auction house risk dampening interest in an auction when there are plenty of ways it could be used without any problems? That wouldn’t make a lot of fiscal sense.

My question is this: what responsibility should a domain registrar or auction house have when they receive a legal threat for a domain name that is going to be listed for sale by them or a partner? I am sure domain registrars and domain auction houses receive legal notices all the time. They aren’t a judge or jury, so it’s probably not their place to provide legal advice, but should they make bidders aware of a potential legal threat?

Photo: http://www.flickr.com/photos/joegratz/ / CC BY-NC 2.0

Now’s a Good Time to Watch Snapnames & Namejet


I don’t really keep tabs on drop auctions, unless I am bidding on them. I also don’t generally place a bid on a domain in auction to watch it, even if there are many other bidders involved. However, Mike’s post, which has little to do with drop auctions, should make us more aware of what’s dropping.

With PPC down, companies are less cavalier about spending significant money on dropping domain names because they simply won’t be able to maximize the value with a parked page. For domain investors that develop or that buy and then target end users to re-sell, this is a big opportunity. Names that were selling for 4 figures are now selling for 3 figures, and there is less competition – especially for longer tail keywords. Some can even be picked up for registration fee after the auction ends.

In addition to the PPC slide, domain tasting has been virtually killed. This is causing more domain names to drop than ever before, allowing domain investors with a sharp eye to get deals. IMO, there are many great domain names that would be perfect for niche businesses, but they don’t get much type-in traffic. These types of names can be perfect for a quick flip to a targeted end user buyer.

I talked about a good deal I got on CabCompanies.com a while back, and every day, there are dozens of great domain names like this that would have sold for much, much more several months ago – or would never have even dropped. If you haven’t been paying attention to Snapnames or Namejet auctions, now is a very good time to do so.

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