The second largest domain name sale of 2018 (to date) is the $900,000 sale of Great.com. The domain name was bought by a tech entrepreneur named Erik Bergman at this year’s NamesCon live domain name auction on NameJet. Erik reached out to me discuss why he spent nearly seven figures on Great.com and to let me know how Great.com will be used by him.
Erik is an online entrepreneur who built a large business with a focus on affiliate marketing. His specialty has been SEO, conversion optimization, and email marketing, all of which help make someone make money through the affiliate channel. He co-founded a company called Catena Media, and Erik told me he and his partner took the company public in 2015. Erik did very well financially from the public offering, and this is what spurred him to think about charity and helping others. It is with this in mind that Erik acquired Great.com.
According to Erik, Great.com will be a commercial endeavor with the goal of giving away all of the proceeds to charitable causes. Here’s what Erik told me about how Great.com will be used: