NameJet

For many years, I would place my NameJet backorders right before the 11pm Eastern closing time. This was at the end of the evening for me, so the backorder time was pretty convenient as I was often shutting things down for the evening.

At some point in the last couple of weeks, I noticed a change at NameJet. The backorder closing time shifted one hour later – to midnight Eastern time. This gives people an extra hour to place backorders on domain names coming up for auction on NameJet and SnapNames. I believe this change is related to the integration of NameJet and SnapNames that is happening slowly.

Last week, I wrote about OKBoomer.com, the .com domain name that matches the recently popularized term, “OK boomer.” OKBoomer.com was not renewed by the prior registrant, and the domain name expired. Because the domain name deleted and was caught by a Web.com registrar, OKBoomer.com went to auction at SnapNames and NameJet, two sister auction platforms operated by Web.com.