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Donuts Banters with Rick Schwartz About Rick.TV

Earlier today, Donuts launched its long-advertised sale of new gTLD domain names from its internally-held portfolio. I found a humorous Twitter thread started by the Donuts Twitter account that was created for this sale campaign mentioning Rick Schwartz and his selection of Rick.tv for his video blog.

Donuts Offers Tips to Secure Price Drop Domain Names

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Earlier this month, I wrote about the price drop announced by Donuts. The registry is cutting prices on over 1 million domain names from its various extensions that it had marked as premium assets with higher than standard pricing. The sale will go into effect on November 5th, although the company is currently hosting its pre-sale through November 4th.

To help customers, particularly domain investors, find domain names of interest, Donuts published a blog post earlier this morning offering some “tips, tricks, and lists.”

2019 .NYC Best of Boroughs Winners

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The .NYC registry team, which is managed by Neustar, held its 2019 Best of Boroughs Awards to honor five organizations that use .NYC domain name in each borough of New York City. Each of the five winners received a cash prize of $5,000. Over 50,000 votes were cast to select the winning groups.

Evian Water Using a .Eco Domain Name

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The .Eco domain name registry posted a photo of a .Eco domain name being used by a major water company. Evian, a popular bottled water company, has a call to action on bottle of water imploring its customers to learn more about its commitment to plastic recycling: “find out more: www.circular.evian.eco.”

Embrace the Extension in Branding

Every day, it seems like more and more startups and companies launch on, or move to, .com alternative domain name extensions. Some do this out of necessity because the matching .com is unavailable or too expensive, and others do it for branding or other marketing purposes. In my opinion, if a company uses an alternative extension such as a new gTLD or ccTLD, they need to embrace the extension in their branding.

Why Fluz Chose Fluz.app

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Google is the company that operates the .App domain name extension. On the Google Developers Twitter account earlier this week, the company posted a link to a YouTube video where the founder of a startup called Fluz discussed why he chose the Fluz.app domain name for his business.

In the video, the founder mentioned two options that were initially considered: Fluz.com and FluzFluz.com. Fluz.com is listed for lease via Venture.com. FluzFluz.com was registered by the Fluz startup, and it forwards to the company’s Fluz.app website.

The video seems at least partially like an infomercial for .App domain names, but assuming the founder is genuinely sharing his rationale for why he chose .App, I think it’s worth a watch:

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