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Jane Domain Change is Fine, But Branding Needs Work

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Last week, a NamePros member with the username Maple Dots wrote about how a company called Jane switched urls from JaneApp.com to Jane.App for its website. There was quite a bit of discussion about the domain name change and the company’s branding that followed. In my opinion, the domain name change is totally acceptable and maybe even more memorable; it’s the Jane branding that could use some work.

Google Puts G.CO in Spotlight During March Madness

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If you are watching the men’s NCAA basketball tournament (aka March Madness), you may have spotted a Google Cloud television commercial that highlights the company’s G.CO domain name. MarkMonitor VP Statton Hammock took a photo of his television to catch the tail end of Google’s television spot with the url:

Donuts Hiring Chief Marketing Officer

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Donuts is looking to hire a Chief Marketing Officer, according to a job posting on LinkedIn. The CMO job opportunity was posted about a week ago, and it looks like there are 90 applicants via LinkedIn so far. I believe Jeff Davidoff was the last CMO at Donuts. It looks like he left that position in June of 2016, and I don’t believe it was filled after his departure. The CMO job will be based in the company’s Kirkland, Washington office.

Here’s an excerpt from the job posting that describes the Chief Marketing Officer position at Donuts:

Strong Registration Numbers Does Not Equal Strong Aftermarket

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Over the weekend, I wrote about the number of registered .Dev domain names surpassing the 100,000 mark. I think the initial registration numbers are quite strong for this new gTLD extension. Maybe it’s because I am not in the development space, but I never would have guessed there would be any significant demand for .Dev domain names, and it looks like I would have been wrong.

.Dev Passes 100,000 Registrations

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According to nTLDStats.com, it looks like there are now more than 100,000 .Dev domain names registered. I can see more than 102,000 .Dev domain names in the zone file, and the number continues to grow.

The .Dev domain name extension is managed by Google, and .Dev domain names became available to register via the early access program on February 19. Since general availability phase began on February 28, the number of registrations has grown strongly. From what I can tell, it looks like there were about 5,000 domain names registered via the EAP, and in the last week and a half, over 95,000 domain names have been registered.

Apple Registers Hello.Apple Domain Name

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Apple is the operator of the .Apple new gTLD extension. I noticed an interesting domain name registration earlier this morning, courtesy of my DomainTools registrant monitor tool: Apple registered Hello.Apple. This might not seem like big news, but I think it is notable considering nTLDStats.com reports there are only 5 .Apple domain names currently registered.

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