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Why Fluz Chose Fluz.app

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Google is the company that operates the .App domain name extension. On the Google Developers Twitter account earlier this week, the company posted a link to a YouTube video where the founder of a startup called Fluz discussed why he chose the Fluz.app domain name for his business.

In the video, the founder mentioned two options that were initially considered: Fluz.com and FluzFluz.com. Fluz.com is listed for lease via Venture.com. FluzFluz.com was registered by the Fluz startup, and it forwards to the company’s Fluz.app website.

The video seems at least partially like an infomercial for .App domain names, but assuming the founder is genuinely sharing his rationale for why he chose .App, I think it’s worth a watch:

Price Drop on 1 Million+ Donuts Premium Domain Names

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This afternoon, Donuts announced that there would be a price drop on 1 million domain names it considers premium. The reduced price domain names are available at Name.com, a consumer-friendly domain registrar owned and operated by Donuts. The news was announced via Twitter:

Brandsight Webinar: New gTLDs – The Past, Present and Future

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Brandsight announced it will be hosting a webinar featuring a discussion I think will be quite interesting. The webinar is called, New gTLDs – The Past, Present and Future. Brandsight’s Matt Serlin and Elisa Cooper will discuss the state of new gTLD domain names, and discuss how the landscape has changed along with what they expect to see in the future.

Apple Registers 5 .Apple Domain Names

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Apple is the operator of the .Apple extension, but to this day, the company has not registered nor done much with .Apple domain names. According to Dofo, there are just 16 .Apple domain names registered, with the 3 most recent registrations being ApplePay.Apple, Wallet.Apple, and AppleCash.Apple. It doesn’t look like any of those domain names resolve, and Wallet.Apple is the only one that really makes sense to me as a marketable domain name.

According to my morning Registrant Monitor alert from DomainTools, it looks like Apple registered 5 new .Apple domain names within the last week. The domain names that Apple created / registered are:

2019 .NYC Best of the Boroughs Contest

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The .NYC registry team led by Neustar is hosting its annual Best of the Boroughs contest for .NYC domain name users. The contest aims to highlight and award five websites that use .NYC domain names. One winner from each of New York City’s five boroughs will be selected. The winner from each borough will received a $5,000 cash prize.

Here’s more information about this year’s contest:

Nominet Reappointed as EBERO Provider

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On a number of occasions, readers have asked what happens to a registry’s domain names should the registry go out of business. Domain registrants have a business relationship with a registrar, but the registry actually manages the extension. For instance, Verisign operates the .com registry and Donuts operates the .Ventures registry. ICANN has a back-up plan in place in the event a registry goes out of business or otherwise fails, and there are three registries that are approved by ICANN to step-in if/when necessary.

Nominet reached out to me to share a press release announcing it was re-appointed to serve as one of ICANN’s three EBERO operators. EBERO stands for Emergency Back-End Registry Operators. If a new gTLD registry fails, one of the three EBERO operators will be selected by ICANN to step in an take over the management of the registry.

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