New gTLD

No matter what I do or where I go, I am always paying attention to domain names. When I notice an interesting domain name or domain extension in my “real world,” it always stands out to me.

This morning, I came across a tweet from The Jimmy Fund that promote its JimmyFund.Gives domain name. This marketing tool is being used in coordination with Dana Farber’s fundraising efforts during Childhood Cancer Awareness month:

“We can’t be satisfied until we cure every single child with cancer.” – Dr. Stegmaier, Pediatric Hematology/Oncology at @DanaFarber

Support our efforts to end childhood cancers during #ChildhoodCancerAwareness Month: https://t.co/VsFZUtjjs9

— The Jimmy Fund (@TheJimmyFund) September 9, 2020

The American Institute of Certified Public Accountants (AICPA) is preparing for the launch of the .CPA domain name extension. There will be a number of requirements for accountants and accounting firms to obtain and use a matching .CPA domain name.

This morning, the Journal of Accountancy published an article with details about .CPA domain names and the launch of the .CPA extension. From what I understand, the .CPA extension will be marketed as an enhanced way for CPAs and accounting firms to increase trust and security while promoting their brands online.

The .Club registry was arguably one of the strongest performing new domain name extensions out of the gate. The registry has always been fairly open about its business, especially about the company’s initial $7 million round of fundraising in advance of the auction that won it the right to sell .Club domain names.

In 2015, .Club registry CEO Colin Campbell shared some insight and thoughts about the .Club registry fundraising that was necessary to afford the purchase of the rights to the .Club extension. It was here that I viewed the video of the .Club team winning the 2013 auction, which was shared by CMO Jeff Sass:

MMX, a company that operates a number of new gTLD domain extensions like .Work, .Law, .Fit, among others, published a Trading Update and AGM Notice for the first half of 2020. According to the update, it would appear that the business has not really been hampered by the Covid-19 coronavirus pandemic:

MMX Trading Update and AGM Notice for H1 2020https://t.co/e174pPZ5VH #businessnews #technews #domains pic.twitter.com/ShIRfca78g

— MMX (@mmxdomains) July 30, 2020